Celsius shares can rally more than 30% as growth story is 'heating back up,' TD Cowen says in upgrade

CNBC

16-06-2025

Celsius' growth story is back, according to TD Cowen, on the strength of its position in women's energy drinks. Analyst Robert Moskow upgraded Celsius to buy from hold, and raised his price target, saying that an improvement in sales and a creative new direction from management has reinvigorated the energy drink company. His price target, hiked to $55 from $37, implies more than 30% upside from Friday's close of $41.16. The stock was last up more than 3% in extended trading. "We upgrade CELH to Buy and raise our PT to $55," Moskow wrote Monday in a note called "Celsius' growth story is heading back up.' "We believe the stock will continue to trade higher this year as the Celsius brand returns to growth, the Alani Nu integration progresses smoothly, and investors look ahead to distribution expansion in 2026 and beyond." "We recognize uncertainties about the Alani Nu brand longer-term," he added. "But the favorable price paid reduces the risk." CELH 1D mountain Celsius Holdings, over one day Celsius shares have surged this year, rallying more than 56%. That comes after the stock's disappointing performance in 2024 when it plunged more than 50% as Wall Street firms including TD Cowen worried the energy drink company had lost its momentum. Since then, however, an improvement in sales that's expected to continue through the summer, as well as new innovative products within the Celsius brand, have helped strengthen the brand. Celsius' acquisition of health and wellness brand Alani Nu can also help it build on its position as the No. 3 brand in the U.S. energy drink category, the analyst said. "We believe management has course-corrected execution on the Celsius brand with strong innovation (Retro Vibe, Playa Vibe, Strawberry Passionfruit), nationwide expansions for last year's retail exclusives (Watermelon Lemonade, Cherry Cola), and marketing efforts like the recent "Live.Fit.Go" campaign to expand the appeal of the brand beyond its core fitnessfocused audience," the analyst wrote. TD Cowen is not the only firm to grow bullish on Celsius in recent months. In March, Truist analyst Bill Chappell upgraded the stock to buy from hold, and hiked his price target, saying the Alani Nu acquisition can help Celsius "corner" the women's market . On Feb. 21, Celsius shares popped 25% on strong quarterly earnings results, as well as acquiring health and wellness company Alani Nu.