Salesforce (NYSE:CRM) Snaps Up AI Startup Waii to Simplify Data Analysis
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CRM stock was down 3.2% on Monday's regular trading session.
Waii allows non-technical employees, such as sales or service representatives, to simply ask questions like, 'Which customers in region A are up for renewal?' and have the system automatically generate the necessary code to receive the answer.
The platform has quickly gained traction among enterprise clients for its ability to combine data across channels, such as web, mobile, and voice, and give useful insights in real time. Its technology is popular in retail, financial services, and healthcare.
How Does This Deal Benefit Salesforce?
The acquisition aligns with Salesforce's strategy to embed AI across its product suite, from Sales Cloud to Marketing Cloud and Service Cloud. With Waii's capabilities, Salesforce aims to offer clients better forecasts, smarter automation, and more personalized experiences, while still focusing on trust and data privacy.
CRM plans to retain Waii's leadership and engineering team, bringing them into its AI Research division. The company also hinted at new products that will feature Waii's tech in its current platform.
The deal is expected to close in the fiscal third quarter, which ends on October 31, 2025.
Is CRM a Buy, Sell, or Hold?
average Salesforce stock price target implies a 51.01% upside potential.
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