How this Google-owned company is hurting Netflix BIG on TVs in the US
YouTube
captured a significant lead over Netflix in US television viewing time for May, lending credibility to CEO Neal Mohan's claim that 'YouTube is the new TV.'
The report claimed that YouTube and Netflix together captured 20% of all US television viewing time in May, with YouTube holding a significant lead at 12.5% compared to Netflix's 7.5%. Their closest streaming rival, Disney, with its combined services (Disney+, Hulu, ESPN+), accounted for 5% of TV time during the same period.
Nielsen also suggests contrasting viewership patterns between the two. On average, YouTube attracts 7 million viewers watching via a TV set at any given moment during the day, surpassing Netflix's daily average of 4.7 million. However, the gap narrows during prime-time hours, when TV viewership peaks. During these times, an average of 11.1 million Americans tune into YouTube on their TV screens – slightly ahead of the 10.7 million watching Netflix.
YouTube has been expanding lead and financial muscle
YouTube's dominance in TV viewing continues to grow. It can be attested by the data in the report that two years ago, the Google-owned company's share of TV time was half a percentage point ahead of Netflix's; now, that lead has widened to five percentage points. Both companies are competing from positions of considerable strength.
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Moreover, in 2024, Netflix's revenue reached $39 billion, and it boasts over 300 million global subscribers, making it the largest streaming service by subscriber count. The company also demonstrates strong profitability, with over $10 billion in operating income last year.
Meanwhile, Google-owned YouTube generated an even larger revenue of $54 billion last year, trailing only Disney among all media companies.
YouTube CEO Neal Mohan says company betting big on TV
Earlier this year, YouTube CEO Neal Mohan said that
's video streaming giant is increasing its focus on television, announcing that in the US, TVs have surpassed mobile devices as the leading platform for YouTube viewing based on watch time.
'Viewers are watching, on average, over 1 billion hours of YouTube content on TVs daily, and TV is now the primary device for YouTube viewing in the US," stated Mohan in a blog post. He emphasised that this "new" television experience is vastly different from the "old," incorporating interactive elements like Shorts, podcasts, and live streams alongside traditional content such as sports, sitcoms, and talk shows.
'We're bringing the best of YouTube to TVs, including a second screen experience that lets you use your phone to interact with the video you're watching on TV — for example, to leave a comment or make a purchase,' he noted.
For the past two years, YouTube has consistently held the number one spot in streaming watch time in the US, according to Nielsen.
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Time of India
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- Time of India
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The Print
2 hours ago
- The Print
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The video gained traction quickly, racking up over 15,000 views, 1,200 likes and 500 comments on YouTube within 24 hours. The song's lyrics are hard-hitting. One verse that seems to have hit a raw nerve says that corruption and hooliganism have increased under the Dhami government: 'Tera raj ma bhrashtachaar, gundagardi hoyin chhai, janta sadaikiyon mein lachaar, betiyon ka hona chhan balatkaar…Dhami re, ni thaami re. (Your rule reeks of corruption and hooliganism, the people are perpetually helpless, daughters are facing rapes… Dhami, you couldn't even hold it together).' Semwal has been performing for over two decades and has worked for prominent production houses like Rama Cassettes and T-Series. Although his music critiquing those in power has ruffled feathers before, neither he nor any other protest singer in the state has found themselves in the crosshairs of police in the past. Not even when he released a song in 2018 targeting then chief minister Trivendra Singh Rawat, highlighting rising crimes against women in the state and accusing the government of being 'asleep', directly calling out Rawat and featuring his image in the video. But his latest song has triggered a much stronger reaction. Semwal alleges that hours after the song was released, police began showing up at his door. He told ThePrint that the Dehradun police came to his Delhi house on 17 July and told him to remove some images, specifically those of the chief minister, from the video. Police also asked him to remove the chief minister's name from the video. 'We edited the song accordingly and sent it to them. But later that night, around midnight, the police came again and took me in for questioning. They dropped me back home the next afternoon,' he added. Semwal said that after modifying the lyrics and visuals, he re-uploaded the song. 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In a now-viral video, Manju Devi is seen threatening the singer: 'If I see him, I will behead him… 28 cases have already happened and the 29th will be this one where I kill him.' Semwal has written to West Delhi Deputy Commissioner of Police (DCP) Vichitra Veer, requesting action against the woman. 'The woman who is threatening me may either have me killed or may falsely implicate me in a serious case and get me imprisoned. Therefore, I humbly request you to kindly take strict legal action against this woman and her associates who are threatening me,' read the complaint, a copy of which ThePrint has seen. ThePrint also reached the DCP via phone calls but did not receive any response. This report will be updated if and when a response is received. Semwal, who launched his own label, Bhuvaneshwari Production, in 2018, under which the controversial song was released, called the government's actions oppressive. 'This is a tanashahi sarkar (dictatorial government). 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When Rawat was asked to respond to the song, he said: 'Some people like unclean water, so they go to drains; some people like clean water and they go to the Ganga.' Political slugfest The Congress has slammed the FIR and subsequent police action against Semwal, calling it an attempt to stifle dissent. 'This is nothing short of clipping the wings of a folk singer, silencing a voice that speaks for the people,' Congress spokesperson Garima Dasauni from Uttarakhand told ThePrint, adding that the Dhami-led government is acting in a manner that undermines constitutional values. She also drew a link between the song's criticism of growing addiction among the state's youth and an announcement by the Chief Minister's Office (CMO) about implementing a plan to strengthen mental health and de-addiction services shortly after. The campaign reportedly will be implemented under the provisions of the Mental Healthcare Act, 2017. The government notification was issued on 24 July 2023. Acknowledging that even during Congress rule, there was criticism from artists and citizens, she pointed out that 'the government then never responded with FIRs or legal threats'. 'The BJP government is not addressing real issues like unemployment or youth welfare. Instead, it continues to obsess over Muslims, madrasas, UCC, and 'jihad',' she added. The state government defended its record. 'The development work of the Dhami government is resonating across Uttarakhand. Its popularity is rooted in these efforts. Under the guidance of Prime Minister Modi and the capable leadership of Chief Minister Dhami, the state is progressing steadily,' the BJP's Uttarakhand chief spokesperson Manvir Singh said in a written statement to ThePrint. 'Politics rooted in negativity and propaganda is not productive. The people are aware of every motive and, as always, will respond wisely,' he added. 'Bob Dylan of the hills' Semwal isn't the first singer in the hills to use music as a form of resistance. Before him, prominent singer Narendra Singh Negi, often called the 'Bob Dylan of the hills', used Garhwali folk music to satirise those in power. His iconic Nauchami Narayana—a satirical 2006 song in the Jagar style known for its unique ability to adapt to various cultural and religious contexts—directly targeted then Congress chief minister Narayan Dutt Tiwari. The song mocked Tiwari's alleged misuse of power, red beacon culture, corruption and nepotism, portraying him as a 'Kalyug avatar'. It quickly went viral, with CDs and DVDs flying off shelves across the state. The song was banned and party workers burnt his effigies on the roads across the state. The government's attempts to ban and seize the song only intensified public outrage. Many political observers believe the backlash played a role in the Congress party's defeat in the 2007 Uttarakhand Assembly elections. The trend continued in 2012, when Negi released Ab Kathga Khailo, a sharp critique of former BJP Chief Minister Ramesh Pokhriyal 'Nishank'. That song was also widely blamed for the BJP's poor performance in the state elections that year. Negi remains celebrated locally for his fearless approach, taking aim at both the BJP and Congress with equal vigour. For many locals in Uttarakhand, these folk songs have served as powerful expressions of public sentiment, giving voice to frustrations often ignored by the political establishment. 'We felt heard when these songs came out,' said 50-year-old Vikas Uniyal, a resident of Rishikesh. 'We were exhausted by endless bureaucratic hurdles and the lack of real change. Even Semwal's song gave language to what many of us were already feeling.' But Semwal said folk artists have long been neglected in the state. 'What have these political leaders ever done for our culture or for artists? One artist creates employment for three to four others — musicians, dancers. What is the government doing for them?' Anoop Nautiyal, a social activist and founder of the Social Development Communities Foundation, a Dehradun-based NGO, called the government's response disproportionate. Nautiyal told ThePrint that even without the controversy, the song would not have had the kind of impact that Negi's Nauchami Narayana had nearly two decades ago. 'The government went overboard with this one. The song wouldn't have affected them electorally at all,' he said. 'This is the age of social media, trends, and virality. People would have seen it and moved on by the time elections came around. Instead, the government should focus on core issues like hospitals, schools, roads, and governance.' He added that the shelf life of creative work today is far shorter than it was in the past. 'Back then, a song could live in the public memory for months, even years. 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