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40k trees, mangroves planted under Amara Drive

40k trees, mangroves planted under Amara Drive

Time of India21 hours ago
Mangaluru: The Amara (Prakrutiye Pragati) drive, a "plant and adopt a tree" initiative launched on World Environment Day, has already added nearly 40,000 plants to the city's landscape, including 11,000 trees and shrubs and around 30,000 mangroves.
The plantation drive is still in progress, and the aim is to reach 50,000 by the end of this month.
Led by the district administration, Mangaluru City Corporation (MCC), Karnataka forest department, and CFAL Research Centre, Amara aims to restore the city's green cover, revive public participation, and serve as a model for urban reforestation across India.
The campaign is led by Vijay Moras, CFAL trustee, and Prof Smitha Hegde, director of research, along with the CFAL and ELC staff, students, and teams.
"It is citizen-driven and welcomes anyone who has planted trees to declare it and earn a certificate from the Mangaluru City Corporation," said Prof Smitha Hegde. She noted that many plantings may not yet have been reported or audited.
The initiative was inspired by Tree Count Survey 2023, which revealed that only 6.2% of Mangaluru's public spaces are covered by greenery. Amara's long-term goal is to raise this to 30% by 2040, planting and maintaining 1.5 lakh trees across 60 wards.
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To ensure accountability, each sapling is geo-tagged and monitored for species, location, growth, and health. Native and adaptive species, including ficus, mango, jackfruit, and neem, dominate the planting list, with contributions from schools, NGOs, civic groups, and local businesses.
The success of the campaign has caught the attention of Mysuru, which is set to launch its own tree count, and the Andhra Pradesh govt, which has approached the team to replicate the model, said Prof Smitha.
Mangrove plantations, sponsored by Syngene CSR through Biocon Foundation and Vana Charitable Trust, are being undertaken near the Adam Kudru, Netravathi River bridge, where a valedictory ceremony of the drive will be held on Thursday. Former DC Mullai Muhilan, MCC commissioner Ravichandra Naik, and former additional DC Santhosh Kumar, DCF Antony Mariyapa and RFO Rajesh have contributed towards the drive's success.
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