YSL Beauty and Dua Lipa redefines freedom in new ad
YSL Beauty
) has presented the new
Libre Freedom Campaign
, featuring
Dua Lipa
capturing the very essence of a woman's freedom.
Diana Kunst, director of the new Libre campaign said,'Radical acts of freedom can be finding that inspiration on a street corner, but it's also following your muse, responding to the excited impulses inside you, charting your own course and redefining life on your terms, for fun, and because it empowers you.For Dua, the city is her playground, a blank canvas to play freely, explore different territories while following those impulses, a place to forge new identities and then change them again.t's a canvas to radically express herself. The desert is a glimpse into her interior world that motivates her city persona. Or her sanctuary where she can redefine herself ready to take on the world.'
The first Libre Couture drop is a
drop of gold
,inside and out, from the
gold
-clad bottle to the rich scent it holds: the fragrant liquid gold of a
Vanilla Caviar Accord
, infusing Libre 's bold orange blossom and lavender signature.
Anne Flipo and Carlos Benaïm, Libre master perfumers said,'To embody gold, an eternal, precious material, we chose a unique quality of
Bourbon
vanilla absolute, more generous and powerful than ever, infused by rum absolute with captivating liqueur facets.'
Crafted from sustainably sourced Bourbon vanilla pods from Madagascar's Sava region, the unique Vanilla Caviar Accord is obtained through an exclusive supercritical CO2 extraction process, preserving the pod's full aromatic complexity. The result is a creamy, chic, and powerful olfactory experience that redefines the boundaries of vanilla in perfumery.
In the film she is shown spontaneously snacking on a slice of pizza in the city contrasting with her couture YSL tuxedo. Running on the street or in the desert. Dancing on a bar, breaking a glass with her stiletto heel or playfully hiding a surveillance camera. 'Woman-spreading' on a city bench, boyish yet sophisticated, or screaming on top of a mountain, molten joy bursting out of her, the embodiment of complete freedom.
With Libre Vanille Couture, YSL Beauty introduces the
LIBRE Couture Drops
,
a series of ultra-desirable limited editions that reimagine the fragrance icon through precious materials and daring creativity.
Watch the film here:
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Time of India
a day ago
- Time of India
YSL Beauty and Dua Lipa redefines freedom in new ad
Yves Saint Laurent Beauty ( YSL Beauty ) has presented the new Libre Freedom Campaign , featuring Dua Lipa capturing the very essence of a woman's freedom. Diana Kunst, director of the new Libre campaign said,'Radical acts of freedom can be finding that inspiration on a street corner, but it's also following your muse, responding to the excited impulses inside you, charting your own course and redefining life on your terms, for fun, and because it empowers Dua, the city is her playground, a blank canvas to play freely, explore different territories while following those impulses, a place to forge new identities and then change them again.t's a canvas to radically express herself. The desert is a glimpse into her interior world that motivates her city persona. Or her sanctuary where she can redefine herself ready to take on the world.' The first Libre Couture drop is a drop of gold ,inside and out, from the gold -clad bottle to the rich scent it holds: the fragrant liquid gold of a Vanilla Caviar Accord , infusing Libre 's bold orange blossom and lavender signature. Anne Flipo and Carlos Benaïm, Libre master perfumers said,'To embody gold, an eternal, precious material, we chose a unique quality of Bourbon vanilla absolute, more generous and powerful than ever, infused by rum absolute with captivating liqueur facets.' Crafted from sustainably sourced Bourbon vanilla pods from Madagascar's Sava region, the unique Vanilla Caviar Accord is obtained through an exclusive supercritical CO2 extraction process, preserving the pod's full aromatic complexity. The result is a creamy, chic, and powerful olfactory experience that redefines the boundaries of vanilla in perfumery. In the film she is shown spontaneously snacking on a slice of pizza in the city contrasting with her couture YSL tuxedo. Running on the street or in the desert. Dancing on a bar, breaking a glass with her stiletto heel or playfully hiding a surveillance camera. 'Woman-spreading' on a city bench, boyish yet sophisticated, or screaming on top of a mountain, molten joy bursting out of her, the embodiment of complete freedom. With Libre Vanille Couture, YSL Beauty introduces the LIBRE Couture Drops , a series of ultra-desirable limited editions that reimagine the fragrance icon through precious materials and daring creativity. Watch the film here:
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