Former DreamWorks CEO Jeffrey Katzenberg co-leads $15.5M Series A for AI video ad platform
In Brief
DreamWorks co-founder Jeffrey Katzenberg's venture fund WndrCo co-led a $15.5 million Series A round for Creatify, an AI video ad platform.
Creatify's AdMax platform uses AI to quickly generate dozens of video advertisements, which are geared toward social media marketing — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to shape its output.
Tech industry titans have been bullish on AI advertising. Meta CEO Mark Zuckerberg recently spoke about his ambitions to automate all of advertising with an AI ad tool, which would test thousands of ads on Facebook, Instagram, and Threads users.
This degree of automation may seem drastic, but it is not a foregone conclusion. While Katzenberg has been an entertainment industry executive since before DVDs were invented, his bets are not always correct — he was also the founder of Quibi, the short video platform that infamously raised $1.75 billion and shut down six months later.
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