Kendall Jenner's mini tequila bottles can be worn as an accessory
Kendall Jenner is looking to accessorize alcohol bottles.
Jenner's alcohol brand 818 Tequila will soon be selling 818 Minis, 50-milliliter bottles of tequila that the reality television star and model hopes consumers will wear as accessories after enjoying. Known as "shooters," "tasters" or "nips," these pocket-size tequila bottles will come in Reposado and Blanco, according to an 818 Tequila news release.
The minis are a part of a campaign Tequila 818 has called "Free the Nip."
"No longer confined to minibars or airplane carts, the 818 Minis are now more versatile and spontaneous, clipped to your purse, going where you go," the news release states.
To launch the minis, 818 Tequila is partnering with Gopuff, the around-the-clock delivery service. Starting at midnight ET on Sept. 8, customers can purchase a limited-edition 818 Minis bundle that includes a collectible 818 Mini Bag Charm.
Here's what to know about the pocket-size tequilas.
For subscribers: Kendall Jenner's tequila brand is facing cultural appropriation claims. Experts say it's complicated
Where to buy 818 Minis
818 Minis will be available at retailers like BevMo!, Total Wine & More and Remedy Liquor starting in September, according to the news release.
How much are 818 Minis?
An 818 Mini Blanco will be around $3.99, and an 818 Reposado will be around $4.99, according to the news release.
Here's why: Fewer Americans say they're drinking alcohol these days.
What are the 818 Minis flavors?
The 818 Minis will be available in two variations. Blanco is agave-forward with undertones of tropical and citrus fruits, and Reposado features notes of honey, toasted almonds, pecans and dried fruit, according to the 818 Tequila website.
Do you have to be 21 to buy 818 Minis?
Yes. 818 Minis contain tequila, so consumers must be at least 21 years old.
What is 818 Tequila?
Jenner launched 818 Tequila in 2021. The brand's tequila is produced in Jalisco, Mexico at a family-owned distillery, according to the news release. In addition to Blanco and Reposado, 818 Tequila offers two more variations: Añejo (vanilla, toffee and herbal notes) and Eight Reserve (agave, vanilla, cinnamon, dried berries and praline). The latter is aged for up to eight years.
According to the 818 Tequila website, the brand gets its' name from the San Fernando Valley area code – 818, where Jenner and her family are from.
Upon its launch, 818 Tequila and Jenner faced criticism, as some found the brand to be a form of cultural appropriation – a non-Latina celebrity creating a tequila brand.
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at gcross@usatoday.com.
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