Having used the OnePlus 13s, this is what Apple needs to pay attention to
On the flip side, all interactions with an assistant aren't as convenient as one might expect. AI errors are still a problem, and the contextual memory often goes haywire, as well. Plus, some of the most advanced capabilities, such as Project Mariner or ChatGPT operator, are either limited or come at a steep premium.
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Not every smartphone user is psyched about getting an AI subscription. So, what's the middle ground? According to OnePlus, start at the basics and keep it simple. OnePlus AI, as the company likes to call it, sounds like a solid strategy with a healthy bunch of meaningful tricks. And after trying it out on the OnePlus 13s, I hope the formula is emulated on iPhones, as well.
A key to the mind
OnePlus has replaced the iconic two-stage alert slider from its latest compact phone, substituting it with a button that does a lot more. Think of it as the Action Button on current-gen iPhones, with similar functional desterity, but with an extra trick in tow.
That new trick is AI Plus Mind. Think of it as a dedicated memory box for everything that you deem important and want quick access to in the near future. Quick snaps of a poster, screenshot, article, social media post, or virtually anything appearing on the screen. All you need to do is tap the new Plus Key on the left edge to activate the AI analysis, and you're good to go.
You stay on the same screen without any interruption to your ongoing task, while the rest is saved in the background. In the AI Plus Mind, everything that you save is neatly sorted by date, and then cataloged across categories at the top, such as photos, social media apps, calendar, browser, and more.
One of my biggest daily challenges is organizing ideas, which are usually scattered across hundreds of screenshots, browser bookmarks, synced collections, and messages to myself across different apps. Finding them is a hassle, but AI Plus Mind addresses that in a neat fashion.
You see, AI Plus Mind doesn't merely save content, but analyzes it all, including text and images. It also performs optical character recognition (OCR) to detect text in photos, and then creates a summarized version of it, as well. Moreover, depending on the context, it can pull the full details, as well.
For example, when I saved a picture of my Calendar appointments, the AI copied every entry with the correct name and timing, listing it as such. I just copied and shared it with my manager to keep them updated on my availability.
Alternatively, it also automatically turned my schedule saved in a notes app, and created a shortcut for each one in the app. All I had to do was tap on the add button, and it was saved to my Calendar.
The text and character recognition capabilities come in handy in a few more scenarios. For example, if you're reading an article on the internet, and want to quickly save it for later reading, you don't have to go through the hassle of bookmarking it, or copy-pasting the URL elsewhere. Just press the Plus Key to save a snapshot.
The saved memory will include a screengrab, a short summary of the article, and most importantly, a quick link at the top that takes you directly to the same article. Now, let's say you saw a lot of content from the web, but struggle with recall. This is where the AI analysis jumps into action again.
More than a memory box
Whatever content is saved into AI Plus Mind is analyzed for text and media, which is subsequently added and turned into a search block. So, even if you have a vague memory of what you saved days ago, you can search for it using broad descriptions.
So, for example, a photo of my brother wearing a black shirt was saved alongside an AI-generated visual description. The next time I wanted to access it, I simply typed black in the search box and found the image. This trick works for tickets, bills, and more such stuff.
AI Plus Mind also does a fantastic job of analyzing chats. Since my work is spread across multiple communications, I often lose track of important communications, and the terrible search system in these apps doesn't help either.
Over the past few days, I've saved a few snapshots of such important communication in the AI Plus. So far, it has done a decent job of summarizing what the chat is all about, picking up names and events discussed in the conversation.
Afterwards, it was easy to just search those conversations with relevant words. Why Apple needs to pay attention. Overall, I think it's a lovely and extremely convenient implementation of an AI tool that makes saving and recalling information a breeze.
Why Apple needs to take note
In addition to AI Plus Mind, OnePlus' AI stack will also add tools like automatic voice call translation, transcription, and summarization. Capabilities such as text, live voice, camera-based, and screen translation will also be condensed into a universal AI app. A few fun editing tools will also be introduced to jazz up pictures.
I am most excited about the system-wide AI search feature. Using natural language words, users will be able to look up local files, settings, notes, and calendars for contextually relevant results on their phone. Moreover, Google's Gemini will be integrated across native OnePlus apps such as Notes and Calendar.
AI Mind Space, of course, remains the standout element, and a bit of a privacy scare. The approach is almost identical to Recall on Windows 11, but at the same time, unique for a mobile device. OnePlus says it relies on a Trusted Execution Environment (TEE) and Private Computing Cloud to save user data.
Arthur Lam, Director of OxygenOS and AI Strategy at OnePlus, tells me that the company will avoid processing sensitive information exclusively on the device. I'm expecting this to cover identity cards, banking details, and more such content, but I'm awaiting more clarity on that. There's no hard-coded list in place for now, Lam told me.
I'll have more to talk about the OnePlus 13s in another article, but for now, I've been thoroughly impressed by the company's AI approach. It's neither too flashy nor needlessly aggressive. Above all, with the AI Plus Mind, it is solving a practical problem that has remained unaddressed in the smartphone ecosystem.
So far, Apple's implementation of AI on the iPhone has remained hobbled. In its current state, it piggybacks on ChatGPT for tasks that Siri can't handle. It's funny to see Gemini doing better on iPhones than Apple Intelligence. I am hoping that Apple takes note of OnePlus AI, and distills some of the inspiration in future iOS builds.
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