8 Performance-Driven Sneakers That Are Now Streetwear Icons
Last Updated:
These sneakers are perfect examples of how performance-oriented designs can transcend their original purpose to become icons of streetwear culture
The evolution of sneakers in India has been nothing short of dramatic. What once began as an athletic obsession has now transformed into a full-blown cultural phenomenon. Sneakers have become a bridge between performance and style, making their way from the track to the street. With countless brands and models to choose from, here's a curated list of sneakers that have made the leap from high-performance footwear to streetwear staples.
1. New Balance 990v6
Originally designed for runners, the New Balance 990 series has steadily gained cult status among fashion enthusiasts for its blend of comfort and timeless design. The 990v6 continues this legacy, offering a sleek silhouette that works just as well on city streets as it does on running tracks. In India, Brandman Retail has been instrumental in bringing New Balance's iconic models to a broader audience.
2. Saucony Shadow 5000
Sneakerheads today crave a combination of comfort and style, and the Saucony Shadow 5000 delivers both. This model fuses retro aesthetics with modern features, making it a standout in the market. Its cushioned sole and breathable upper make it a top pick for those seeking fashion-forward functionality. Saucony's rising popularity in India is thanks in part to Brandman Retail, with availability on their official website.
3. Nike Air Max 1
First introduced in 1987, the Air Max 1 made history as the first shoe to showcase visible Air cushioning. Its groundbreaking design and exceptional comfort have helped it remain a timeless classic—loved by athletes and fashion lovers alike.
4. Adidas Ultraboost
If unparalleled comfort is what you're after, look no further. With its responsive Boost cushioning and breathable Primeknit upper, the Adidas Ultraboost started as a performance running shoe and has effortlessly transitioned into a streetwear must-have.
5. Puma Speedcat
Not all sneakers need to scream for attention—minimalism has carved out a space in modern fashion, and the Puma Speedcat fits right in. Originally made for motorsports, its low-profile build and sleek design have helped it gain cult status as a minimalist sneaker perfect for everyday wear.
6. On Running Cloud
Known for its distinct sole and featherlight build, the On Running Cloud stands out with its innovative design. Offering both performance and aesthetic appeal, it has become a favorite among athletes and city dwellers alike.
7. Timberland Euro Hiker
Think Timberland, and boots likely come to mind—but the Euro Hiker proves the brand can do much more. With its rugged build and surprising comfort, it's perfect for both outdoor trails and urban streets. Brandman Retail has played a pivotal role in bringing this hybrid classic to Indian sneaker fans.
8. Rockport Total Motion
Blending the elegance of dress shoes with the comfort of sneakers, the Rockport Total Motion series is a game-changer. Ideal for office wear or casual outings, it offers versatility without compromising on style or comfort.
These sneakers are perfect examples of how performance-oriented designs can transcend their original purpose to become icons of streetwear culture. With brands like New Balance, Saucony, Timberland, and Rockport expanding their presence, thanks to Brandman Retail, India's sneaker landscape continues to grow more dynamic and diverse.
About the Author
Lifestyle Desk
The News18 Lifestyle section brings you the latest on health, fashion, travel, food, and culture — with wellness tips, celebrity style, travel inspiration, and recipes. Also Download the News18 App to stay updated!
First Published:
June 07, 2025, 21:45 IST
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