Loss to Tipperary put dampener on Rebel spending on All-Ireland final day, new figures show
Rebel County fans who came to the capital for the semi-final shelled out almost €1m (€920,000) on that first Sunday in July.
But when the team succumbed to Tipperary in the final on July 20, their disappointed fans spent 13pc less, according to the latest AIB Spend Trend for July.
In contrast, Tipperary fans flashed the cash when their team won the All-Ireland Senior Hurling Championship. The figures show the jubilant Tipperary fans spent 27pc more on the day their team claimed the Liam MacCarthy Cup than they had on the day of their resounding semi-final win over Kilkenny on July 6.
Kerry may have won the Sam Maguire Cup, but Donegal fans spent 12pc more in Dublin than rival fans.
Across the economy, the AIB figures show spending in July was up 9pc on the same month last year.
Online spend has been growing more strongly. It was 14pc higher than in-store spending over the 12 months. The average in-store transaction was €28.80 compared with €96.90 for the average online transaction.
Groceries was one of few sectors where in-store spending held up strongly. Spending was 6pc higher overall, with most of those purchases made in stores rather than online. In contrast, the spending on clothing rose just 1pc in July compared to the same month a year ago.
Department stores saw expenditure fall by 1pc in the 12 months to the end of July, the AIB customer data shows.
July is traditionally peak tourist season, but the picture for the domestic hospitality sector was mixed. Spending in pubs in Ireland was down compared with July 2024. The biggest falls in spending were recorded in Wicklow, Dublin, and Clare.
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The biggest increases were in Kerry, Donegal and Tipperary. These are all counties which were involved in All-Ireland Senior Championship finals.
Expenditure in restaurants was up 10pc and the amount of money spent in Irish hotels was up 3pc.
The data was compiled from 78m card transactions carried out by AIB customers in store and online during July 2025 and has been anonymised and aggregated.
Data provided by AIB features one of the most comprehensive and accurate data sets on consumer spending in Ireland.
Entertainment spending was up in July, partly driven by digital games which were 34pc higher than 12 months ago. Health spending was also up.
As the holiday season got underway, car rental spend climbed 8pc.
Head of consumer at AIB Adrian Moynihan: 'July's AIB Spend Trend report reflects the busy month that July was, with many people out and about enjoying the fine weather, the peak tourist season kicking off and a range of high-profile sporting and cultural events taking place.'
He said the figures highlight the resilience of consumer confidence.
Mr Moynihan said it was notable that online spending has surged by 14pc, outpacing the increase in in-store transactions.
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