I tried the 'best mattress for side sleepers' and fell in love — now 27% off for Memorial Day
The Tom's Guide team has rated the Helix Midnight Luxe as the best mattress for side sleepers of 2025, and we're not the only ones. The hybrid pillow-top bed is renowned for its pressure relief, support and comfort, and when I finally got the chance to lie down on it, I wasn't disappointed.
So, if you're browsing the Memorial Day mattress sales to refresh your bedroom and treat yourself to some much needed quality sleep, I recommend the Midnight Luxe. And, since the current mattress sales are offering such great value, I'll also share my top alternative for a slightly smaller budget.
Helix Midnight Luxe mattress: twin was $1,436 now $1,048.28 at HelixThis Helix Midnight Luxe is made up of seven layers that combine gel memory foam, high-density foams and individually wrapped coils, topped with Tencel pillow-top cover (and the option to pay for an upgraded GlacioTex cooling cover). The result? A medium-firm feel that cushions you enough to relieve pressure but not enough to sink into the mattress. During our Helix Midnight Luxe mattress review, our lead tester reported 'cloud-like comfort' when sleeping on her side, thanks to the responsive foams and the 'give' in the pillow top. During the Helix Memorial Day mattress sale, you can get a queen for $1,732.54 (was $2,373.33) using the code TOMS27. Plus, you'll get a free mattress protector and sheet set, as well as a 100-night sleep trial, free shipping and a limited lifetime warranty.
The Sleep Editor for Tom's Guide, Nicola Appleton, has long been telling me about the wonders of the Helix Midnight Luxe since she reviewed it. It's her favorite mattress by a mile, as well as one of our top picks in this year's best mattress for all sleepers guide so there was a lot of hype to live up to.
But when I lay down on it for the first time, it all made sense. The soft, cradling pillow top contoured around my body, offering constant plush support no matter my position.
I even tried lying on my back (which I never do because my spine is quite arched) and the mattress moulded to my shape, taking the strain and pressure off my spine. I think this support can also be attributed to the ErgoAlign Layer (which is an optional extra, though in the current sale it's reduced from $249 to $187)— a layer of ultra dense foam that sits above the coils for extra lumbar support. It's no surprise it features in our tried and tested best hybrid mattresses of the year.What sets this mattress apart from others I have tried is the fantastic balance between plush, cozy comfort and responsive, adaptive support. I personally hate the sinking feeling of soft foam mattresses, it makes me feel claustrophobic and I struggle to see how it's supporting my body.
But when I tried the Midnight Luxe, I lay on top of the bed rather than within it, and it didn't feel like the mattress was too firm around my shoulders, hips and knees. It's a mattress worth investing in, especially in the current Helix mattress sales.
Brooklyn Bedding Signature Hybrid: twin was $865 now $605.50 with pillow top at Brooklyn BeddingThe Brooklyn Bedding Signature Hybrid shares a similar design to the Midnight Luxe, but it's over $500 cheaper in the current mattress sales. It has five layers featuring high-density foams and innerspring coils, with an optional cooling pillow-top. The benefit of the Signature Hybrid is its customization options, making it suitable for all types of sleepers. You can choose from a soft, medium or firm feel, and from 14 different sizes. For the Brooklyn Bedding Signature Hybrid review, we tried the firm option with the pillow top, but we'd suggest side sleepers opt for the medium or soft. There's currently a 30% off Brooklyn Bedding mattress sale with the code MEMORIAL30, bringing a queen size with the pillow top down to $1,212.40 (was $1,732). You'll also get a limited lifetime warranty, a 120-night trial and free shipping.
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Forbes
2 days ago
- Forbes
King Mattress Deals: The Best Sales On Sleep Editor-Approved Beds
If you're looking for a mattress that feels expansive, king is the way to go. But with an increase in size comes an increase in budget. To help ensure you're getting a good price on a great bed, we've found the best king mattress deals on popular models from our king mattress shopping guide. Among the best offers, you'll find our favorite king mattress overall, the Helix Midnight Luxe, for 27% off with code FORBES27, and our pick for the best king mattress for back and stomach sleepers, the DreamCloud Hybrid, for 57% off. Spread out with this weekend's best king mattress sales. Illustration: Forbes / Photo: Retailer Whether you're a dedicated side sleeper or a couple that needs some extra space to spread out, these King mattress deals have you covered. Our sleep experts have reviewed and tested hundreds of beds to narrow down the absolute best models on the market. Of those, we've selected seven of the best king-sized discounts worth checking out right now. But don't forget: Labor Day is just around the corner, and some of these offers may drop even further closer to the official holiday weekend. Best King-Size Mattress Overall: Helix Midnight Luxe: Now $2,134, Was $2,924 (27% Off With Code FORBES27 ) Helix Midnight Luxe: Now $2,134, Was $2,924 (27% Off With Code ) Best King-Size Mattress For Back And Stomach Sleepers: DreamCloud Hybrid: Now $899, Was $2,098 (57% Off) DreamCloud Hybrid: Now $899, Was $2,098 (57% Off) Best King-Size Mattress For Back Pain: Saatva Classic:Now $2,239, Was $2,639 (15% Off) Saatva Classic:Now $2,239, Was $2,639 (15% Off) Best Memory Foam King-Size Mattress: Tempur-Pedic Tempur-Adapt: Now $2,699, Was $2,899 (7% Off) Tempur-Pedic Tempur-Adapt: Now $2,699, Was $2,899 (7% Off) Best King-Size Hybrid Mattress: Leesa Sapira Chill Hybrid: Now $1,939, Was $2,589 (25% Off) Leesa Sapira Chill Hybrid: Now $1,939, Was $2,589 (25% Off) Best Cooling King-Size Mattress: Brooklyn Bedding Aurora Luxe: Now $1,699, Was $2,265 (25% Off With Code LABORDAY25 ) Brooklyn Bedding Aurora Luxe: Now $1,699, Was $2,265 (25% Off With Code ) Best King-Size Mattress For Side Sleepers: Nolah Evolution 15 (Now 32% Off With Code FORBES50OFF) The Helix Midnight Luxe is our favorite mattress overall. Everything we love about the bed earned it the top spot in our king mattress shopping guide as well. The hybrid design is great for a variety of sleepers—including back, side and combination—as well as sleepers with back pain. It has a thick pillow top (which was recently increased in size by the brand) that helps give the bed a comfy, balanced feel and excellent motion isolation. More Deal Information: Helix offered 30% off earlier this year, but this exclusive reader code matches the best discount we've seen since then. Supportive and affordable (even when it's not on sale), this hybrid design is our favorite king bed for back and stomach sleepers, as well as our pick for the best value mattress in our main mattress shopping guide. The classic design conforms to your body and helps regulate temperature while you sleep. Its medium-firm build leans to the firmer end of the spectrum, making it easy to move on and great for sleepers who want a little extra support. It also delivers excellent motion isolation—something couples will appreciate. More Deal Information: This bed dropped to $799 during the brand's Spring Flash Sale this year. However, the original price of the mattress has increased since then from $1,898, so it may not reach that low again any time soon. If you struggle with back pain, consider the Saatva Classic. The innerspring design is our favorite mattress for back pain overall. It has a dual-coil construction and multiple layers of targeted lumbar support that make it an ultra-supportive mattress, especially for back sleepers. While the design gives you a buoyant feel, it did not score as highly during our tests for motion isolation, but it does excel at edge support. The bed comes in three firmness levels, so you can customize it to your preference. (I own the luxury-firm and love it.) 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It has a bouncy feel that one tester described as 'plush and airy but on the sturdier side of the scale." Not only is it our favorite king-sized hybrid bed, but it's also our favorite hybrid mattress overall. It accommodates all sleeping positions, offers great edge support and includes cooling properties to help regulate temperature all night long. More Deal Information: This model was available for $1,919 earlier this year. Leesa also offered 30% off select models over the July 4th holiday, but the brand increased the original price of this mattress as well. If you're willing to wait, we may see an additional drop on this design. While many brands offer cooling additions to their mattresses for an added fee, this Brooklyn Bedding design comes with a GlacioTex cooling cover built in. Besides hot sleepers, this cool-to-the-touch bed is also great for side, back and stomach sleepers. The model comes in three firmness levels for added versatility: We recommend the soft model for side sleepers looking for superior pressure relief and the medium or firm for back and stomach sleepers, depending on their overall preference. More Deal Information: This model was available for 30% off over the July 4th holiday, so it may be worth waiting for Labor Day weekend to get the best price. Couples and side sleepers—especially those with hip or shoulder pain—will get the most out of this Nolah mattress. The bed delivers several layers of support and comes in three firmness levels to accommodate different sleeping preferences and body types. For instance, we recommend the plush model for dedicated side sleepers who don't change positions much throughout the night. More Deal Information: Nolah often offers 35% off over holiday weekends, so you may be able to score a little extra savings if you're willing to wait.
Tom's Guide
2 days ago
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There's a Helix mattress for every sleep position — and here's how to beat its Labor Day sale
Based in Arizona, Helix produce some of the best mattresses you can buy in the U.S. this year. With three mattress tiers (Core, Luxe and Elite) and various firmness levels to chose from, Helix has a bed for every sleep style and budget. The Helix early access Labor Day sale is now running, taking 20% off sitewide. But, dear readers, you're in luck because our exclusive discount code (psst, TOMS27) makes that discount even better, taking 27% off all mattresses at Helix. With our code, you can shop the stomach-sleeper-favorite Dawn mattress from just $729 (was $999) at Helix or our beloved Midnight Luxe mattress from $1,048 (was from $1,436), getting much better prices than you'll find in the official Labor Day mattress sale. We've tested a Helix mattress in every firmness level and we've never been let down by the brand, but we'd always recommend making the most of mattress sales when you buy. Here are the ones we recommend shopping in the current Helix mattress sale, depending on your preferred sleep position... Helix Midnight Luxe Mattress: twin was $1,436.25 now $1,048.47 with TOMS27 code at HelixThe Helix Midnight Luxe Mattress is not only the best Helix mattress for side sleepers, but the best mattress for side sleepers overall this year. We've tested the recently-upgraded version of this mattress and our review panel was hard pressed to find a single flaw with it. Its supportive coil core encourages good posture so you can avoid back pain, while there's also plenty of cushioning foams to soothe the shoulders, hips and knees when you lie on your side. After our exclusive 27% off, a queen Midnight Luxe is down to $1,751.09 from $2,398.75. This matches the lowest price we've seen on this mattress this year — and matches its Black Friday price, which is historically the cheapest time of year to buy a mattress. Hot sleepers can add a GlacioTex cooling cover for an extra $199 (was $248.75), which we recommend you do if hot flashes are keeping you up at night. Helix Dusk Luxe Mattress: twin was $1,436.25 now $1,048.47 with TOMS27 code at HelixThe Helix Dusk Luxe Mattress is the firmer sister of the Midnight Luxe, offering better support to back sleepers who need a more robust sleep surface to prevent their spines from dipping. Although mattress firmness is subjective, our lead reviewer for the Helix Dusk Luxe, a back and stomach sleeper, declared it one of the most comfortable mattresses she's ever slept on. Online customer reviewers who sleep on their back go as far as saying their back pain disappeared after sleeping on this mattress. In the same price tier as the Midnight Luxe, it is also $1,751.09 for a queen size now after the 27% discount. Again, a GlacioTex cooling cover can be added for an extra $199. Helix Dawn Mattress: twin was $998.75 now $729.09 with TOMS27 code at HelixThe Helix Dawn Mattress is a firm hybrid combining dense foams with a spring base. Solid support is its stand-out feature, which is great news for any stomach sleeper who needs a sturdy mattress to hold their spine in line overnight to avoid aches and pains. It's not so great for side sleepers who need cushioning around pressure points, though (they're likely to wake up with shoulder pain after a night on this bed). Part of Helix's Core collection, this mattress is more affordable than the Luxe models above, and even better value when you use our code TOMS27 at checkout. This knocks a queen size to $1,002.84 (was $1,373.75), which we think delivers great value on a hybrid mattress of this quality. Once Labor Day is over, we don't expect to see this discount again until Black Friday in late November, so snap it up now if you want to upgrade your sleep pronto (it'll ship free in three to seven days). Read more: How to choose a mattress for your sleep position
CNBC
2 days ago
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Summer travel isn't as easy as it used to be for airlines
Making money in the summer is not as easy as it used to be for airlines. Airlines have drawn down their schedules in August for a variety of reasons. Some travelers are opting to fly earlier, in June or even May, as schools let out sooner than they used to. Demand for flights to Europe has also been moving from the sweltering, crowded summer to the fall, airline executives have said, especially for travelers with more flexibility, like retirees. Carriers still make the bulk of their money in the second and third quarters. But as travel demand has shifted, and in some cases customers have become altogether unpredictable, making the third quarter less of a shoo-in moneymaker for airlines. Airline planners have been forced to get more surgical with schedules in August as leisure demand tapers off from the late spring and summer peaks. Labor and other costs have jumped after the pandemic, so getting the mix of flights right is essential. Carriers across the industry have been taking flights off the schedule after an overhang of too much capacity pushed down fares this summer. But the capacity cuts are set to further drive up airfares, which rose 0.7% in July from last year, and a seasonally adjusted 4% jump from June to July, according to the latest U.S. inflation read. U.S. airlines' domestic capacity is down 6% in August from July, according to aviation data firm Cirium. The same period last year, they cut domestic capacity just over 4% compared with just a 0.6% downsize between the months in 2023, Cirium said. From July to August in 2019, airlines cut 1.7% of capacity. Carriers that bet on a blockbuster year were left disappointed earlier in 2025 when consumers weighed President Donald Trump's on-again, off-again tariffs and economic uncertainty. To attract more customers, many airlines slashed prices, even for flights in the summer peaks in late June and July. Demand has improved, airline executives said on earnings calls in recent months, but carriers including Delta, American, United and Southwest last month lowered their 2025 profit forecasts compared with their sunnier outlooks at the start of the year. Further complicating matters, some travelers have been also waiting until the last minute to book flights. "It really was, I would say, middle of May, when we started seeing Memorial Day bookings pick up," JetBlue Airways President Marty St. George told investors last month. "We had a fantastic Memorial Day, much better than forecast, and that really carried into June. But it does have the feeling of people just waited a long time to make the final decisions." Now, some airlines are already thinking about how to tackle ever-changing travel patterns next year. "Schools are going back earlier and earlier but what you also see is schools are getting out earlier and earlier," Brian Znotins, American Airlines' vice president of network planning and schedule, told CNBC. Public schools in Dallas and Fort Worth, Texas, returned on Aug. 5, and Atlanta public schools resumed Aug. 4. In 2023, more than half of the country's public school students went back to classrooms by mid-August, according to the Pew Research Center. Southwest, with its Texas roots, ended its summer schedule on Aug. 5 this year, compared with Aug. 15 in 2023. American, for its part, is shifting some peak flying next year. "We're moving our whole summer schedule change to the week before Memorial Day," Znotins said. "That's just in response to schools letting out in the spring." Those plans include additions of a host of long-haul international flights. "We are a year-round airline," he continued. Znotins said the carrier has to not just make sure there are enough seats for peak periods, but know when to cut back in lighter quarters, like the first three months of the year. "For a network planner, the harder schedules to build are the ones where there's lower demand because you can't just count on demand coming to your flights," Znotins said. "When demand is lower, you need to find ways to attract customers to your flights with a good quality schedule and product changes." American said its schedule by seats in August was on par with July in 2019, but that this year it was 6% lower in August from July. American forecast last month it could lose an adjusted 10 cents to 60 cents a share in the third quarter, below what analysts are expecting. CEO Robert Isom said on an earnings call that "July has been tough," though the carrier says trends have improved. The capacity cuts, coupled with more encouraging booking patterns lately, are fueling optimism about a better supply and demand balance in the coming weeks. "The mistake some airlines make, you tend to try to build a church for Easter Sunday: You build your capacity foundation for those peak periods and then you have way too many [employees]," said Raymond James airline analyst Savanthi Syth. She said it was unusual to see airlines across the board pruning their summer schedules before even the peak period ended, but she is upbeat about demand, and fares, going forward. "Time has passed and people are getting a little more certainty on what their future looks like and they're more willing to spend," she said.
