How Entrepreneurs Can Use Instagram SEO To Get Visible On Google
The more visible you get in front of your customers online, and the more high-value content you provide, the more you can grow your business.
Here are steps you can take to increase the chances of your Instagram content appearing on Google:
1. Keyword Research
The first step is to do keyword research. Find out what questions your customers are typing into Google, what problems they're having, and any current trends. Don't skip this step. You must understand what your customers are searching for, so that you create Instagram content that they actually want to consume!
Tools you can use for keyword research and finding trend analysis include Google Trends, Google Keyword Planner, AnswerThePublic, and Semrush.
2. Create High-Value Content
Once you know what questions and phrases your customers are searching for, adapt your Instagram content (reels, stories, carousels, and static posts) to answer these questions.
Some of the best types of content for sharing your expertise are explainer videos, personalized 'day in the life' content, how-to guides, 'ask-me-anything' series, and tutorials.
For example, if you own a pet food business, you may discover that a high volume of customers Google search 'what are the best treats for my dog?'. From there, you can create a batch of Instagram content that centers around this topic.
3. Optimize Keyword-Rich Captions And Videos
Using keywords you found during your research in your Instagram captions and videos is essential. That being said, keywords should be integrated naturally, so that the caption flows. A caption should never be a list of keywords; the tone of voice still needs to reflect your personal brand.
4. Don't Forget The Alt Text
Alt text on Instagram images isn't just for accessibility purposes; it's key for Instagram SEO, too. Search engines may pick up alt text when crawling your Instagram content, so make sure to add keyword-rich alt text to each image.
5. Use Hashtags Strategically
It's important not to stuff your captions with hashtags. When used strategically, they can help your Instagram posts get picked up by search engines. The key is to use hashtags that are popular on Instagram (but not oversaturated), and is a relevant search term on Google.
6. Add Keywords To Your Bio
Did you know your Instagram bio can also help you be findable on Instagram and Google? Insert keywords into your bio that clearly explain who you are and what you do. For example, if you're an 'online fitness coach' specializing in 'strength training for women', make sure to add these keywords to your bio.
7. Consistency
It's not enough to publish a few SEO-optimized posts and just hope you'll show up on Google. You have to be consistent with sharing valuable content (that ticks all the SEO boxes), as this is a key factor in your likelihood of showing up in Google results. Consistency helps to reinforce your authority in your niche, so Instagram and Google may start associating your account with your particular keywords.
Finally, if you're consistent with the above Instagram SEO strategies, your likelihood of being discovered online gets compounded. Every post is another opportunity for Google to index you and for a new customer to discover you. Getting your Instagram content indexed on Google is something every entrepreneur should strive for.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
24 minutes ago
- Yahoo
Sell My Home Quickly: Discover Las Vegas Homes By Leslie - RE/MAX United Realtor's Expert Guide for Fast and Successful Sales
Las Vegas, Aug. 20, 2025 (GLOBE NEWSWIRE) -- Las Vegas, Nevada - August 20, 2025 - (PRESS ADVANTAGE) - Las Vegas Homes By Leslie - RE/MAX United Realtor has introduced a new guide to simplify the home-selling process for Las Vegas homeowners. Created by Leslie Hoke, a seasoned realtor in the area, this guide provides clear, step-by-step instructions and advice aimed at attracting top buyers and ensuring successful sales. The guide focuses on detailed property listing strategies and takes homeowners through each stage of selling. It covers everything from staging to pricing strategies, aiming to simplify the real estate process for sellers. Leveraging decades of experience in Las Vegas's real estate market, Leslie Hoke shares actionable tips that sellers can use immediately. Homeowners looking to sell quickly and efficiently will find the guide's organized format and expert tips beneficial. Those interested in these resources and seeking more information about the Las Vegas real estate market can access the guide exclusively at Leslie Hoke emphasizes how essential a structured approach is. She mentions, "The home-selling process can be overwhelming, especially for those doing it for the first time. This guide breaks down each step and equips clients with the tools they need to feel confident and in control. Our goal is to help them achieve the highest return on their investment." The guide starts with key pre-listing steps, including verifying ownership and gathering necessary documents. It then addresses pricing strategies based on thorough market analysis, preparing homes for sale through minor improvements and clutter removal, and using effective marketing methods. Each part is tailored to give homeowners an edge in Las Vegas's competitive market. Professional marketing strategies form a big part of the guide. Sellers will learn about the importance of professional photography and listing properties on various popular platforms to attract potential buyers. The guide also includes advice on hosting open houses and managing buyer interest, all aimed at enhancing a property's appeal. "Effective home marketing requires both traditional and innovative approaches," Leslie Hoke points out. "Using our experience and resources, sellers can make sure their property catches the eye of potential buyers. Homeowners, you can sell your home fast using Las Vegas Homes By Leslie REMAX United Realtor to get the best results." Besides strategic insights, the guide offers practical tools like a mortgage calculator, a free home evaluation, and up-to-date market statistics available at the Las Vegas Homes By Leslie website. These resources help sellers understand current market conditions and make informed decisions. It also includes a personal marketing plan and a list of recently sold homes in the Las Vegas Valley, helping sellers set realistic expectations. For personalized guidance, Leslie Hoke offers free consultations. Homeowners can reach her at 702-321-1763 for a market analysis or to discuss listing strategies. "Every home and sales approach is unique," says Hoke. "We're committed to meeting each client's specific needs and guiding them through the process smoothly and confidently." In the competitive Las Vegas real estate scene, knowing how to list a home strategically is important. Using the expertise in the guide, sellers can set themselves up for success. Las Vegas Homes By Leslie - RE/MAX United Realtor is dedicated to delivering great service and useful resources, ensuring homeowners achieve their real estate goals. By using the guide and its resources, sellers can confidently sell your home fast using Las Vegas Homes By Leslie REMAX United Realtor, securing the best results in their property dealings. Las Vegas Homes By Leslie remains dedicated to empowering clients with knowledge and tools for a smoother and more successful home-selling journey. For more details about the guide or to learn more about Leslie's services, interested individuals are encouraged to contact her directly or visit the website to view the Top Real Estate Listing Agent Las Vegas Homes By Leslie REMAX United Realtor on their website. ### For more information about Las Vegas Homes By Leslie - RE/MAX United Realtor, contact the company here:Las Vegas Homes By Leslie - RE/MAX United RealtorLeslie Hoke #S.0062628702-321-1763lesliehoke@ S Rainbow Blvd Bldg 1, Las Vegas, NV 89118 CONTACT: Leslie Hoke #S.0062628Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
24 minutes ago
- Yahoo
Pension Funds Missing Tech Rally Turn to Completion Portfolios
(Bloomberg) -- Some pension funds are waking up to a harsh reality: they've been left behind by the market's hottest rally. Investors are discovering they're underexposed to names like Nvidia Corp. and Microsoft Corp. — both of which recently hit record highs. The shortfall traces back to active managers, who often sidestep expensive tech stocks in search of other opportunities. Why New York City Has a Fleet of New EVs From a Dead Carmaker Trump Takes Second Swing at Cutting Housing Assistance for Immigrants Chicago Schools Seeks $1 Billion of Short-Term Debt as Cash Gone A London Apartment Tower With Echoes of Victorian Rail and Ancient Rome Now they're shifting course, with the help of so-called 'completion portfolios,' tailored strategies that help plug gaps in exposure. Demand for these vehicles is on the rise, according to asset managers Pacific Investment Management Co., Russell Investments Group, and Australia's Queensland Investment Corp., which together oversee $2.5 trillion and offer the service. 'We have seen a marked increase from our clients adopting new completion portfolio solutions the last 18 months' said Nick Zylkowski, co-head of customized portfolio solutions at Russell Investments. 'Portfolio analytics that measure risk across the entire portfolio are critical to the decision making.' These portfolios are gaining traction as markets become more concentrated, pressuring institutional investors to rethink long-held caution or risk falling further behind. The Magnificent Seven now make up over 30% of the S&P 500 index, up from 10% a decade ago. Surging valuations for the group have powered US stocks in prior years, in turn amplifying the effect of pullbacks like that seen in the past week. The strategy involves pension systems pooling together their various managers' holdings, measuring where the combined portfolio falls short of a benchmark, and then uses a separate sleeve — often derivatives or baskets of stocks — to fill in the missing exposures. The idea is not to chase returns but to cut the risk of drifting too far from the market itself. Melbourne-based Mercer Superannuation Australia Ltd. is one pension that has leaned into the strategy to avoid underperformance in the past fiscal year. 'When we look across the universe of active global equity managers, we find that the overwhelming majority have been materially underweight to these large US technology companies,' said Mercer Chief Investment Officer Graeme Miller, who manages A$74 billion ($48 billion) in assets. LegalSuper, which has A$7 billion in assets, uses completion portfolios to hedge concentrated exposures. Relying on external active managers usually 'means that you're underweight the big mega caps,' said interim CIO Andrew Lill. 'As a result, there's an increasing need to reduce active risk,' through completion portfolios, he said. Still, they're not a cure-all. AustralianSuper, the country's largest pension with A$388 billion under management, uses completion portfolios but still blamed underweight exposure to megacap US tech in externally managed funds for lackluster returns last year. Others avoid them altogether. 'There are some great alpha opportunities out there,' said Mark Rider, chief investment officer of Brighter Super, a A$35 billion fund, according to their website. A completion portfolio would 'override' their contribution, he said. Benchmark Mismatches The strategy is also gaining traction in fixed income. Active bond managers are preferring corporate debt for higher yields, which creates a mismatch against benchmarks, according to Stuart Simmons, head of multi-asset solutions in the Liquid Markets Group for Queensland Investment Corp. As a result, more large investors are using completion portfolios to load up on US Treasuries exposure, Simmons added. Other investors have turned to the portfolios to manage risk across asset classes, aligning exposure to growth proxies in stocks, bonds and commodities, said Sam Watkins, who heads business in Australia and New Zealand at Pimco. 'What has changed is that it was a very narrow subset that we were dealing with in the past, and that now has broadened into a much larger group,' Watkins said, referring to the use of the strategy. (Updates fifth paragraph to show recent pullback in tech stocks. An earlier version corrected the spelling of Stuart Simmons) Foreigners Are Buying US Homes Again While Americans Get Sidelined What Declining Cardboard Box Sales Tell Us About the US Economy Women's Earnings Never Really Recover After They Have Children Survived Bankruptcy. Next Up: Cultural Relevance? Americans Are Getting Priced Out of Homeownership at Record Rates ©2025 Bloomberg L.P. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
24 minutes ago
- Yahoo
China Emissions Fall While Chemicals Emerge as New Hotspot
(Bloomberg) -- A surge of renewable power led to declining emissions in China over the first half of the year even as a growing chemicals sector becomes a major new source of heat-trapping gases, according to new research. Carbon dioxide emissions from the world's largest polluter fell 1% on an annual basis from January through June, according to a report from the Centre for Research on Energy and Clean Air. The power sector led the decline, with steel and cement also contributing to the drop. Why New York City Has a Fleet of New EVs From a Dead Carmaker Trump Takes Second Swing at Cutting Housing Assistance for Immigrants Chicago Schools Seeks $1 Billion of Short-Term Debt as Cash Gone A London Apartment Tower With Echoes of Victorian Rail and Ancient Rome Record additions of new wind turbines and solar panels meant generation from those two sources alone outpaced the growth in electricity demand, allowing thermal power plants to burn less coal and reduce emissions for the sector by about 3%, CREA lead analyst Lauri Myllyvirta said in the report. The first five months of this year saw a surge in renewable capacity, before a June 1 rule change expected to lower profits at wind and solar farms. Even with installations slowing after that went into effect, the resulting boost in clean energy should be enough to drive down power sector emissions into next year, Myllyvirta said. A prolonged slump in the property sector helped reduce output and emissions from the cement and steel sectors. The drop in steel emissions could have been larger, but mills tend to shut down costlier-but-more-efficient electric arc furnaces before cheaper coal-based production, Myllyvirta said. The overall decline was partly offset by a surge in emissions from the chemicals sector, particularly plants that convert coal into synthetic liquid and gas fuels, as well as building blocks for plastics. Coal use in the sector as a fuel and feedstock rose 20% in the first six months of the year, on top of a 10% increase last year. Coal-based chemical processes are more polluting than ones using traditional petroleum-based feedstocks. The sector emitted 690 million tons of CO2 last year, about 410 million to 440 million tons more than would have been released at traditional chemical plants, according to the report. On the Wire China's flows of rare-earth magnets to the US continued to recover in July — with volumes rising 76% month-on-month — after Beijing agreed to normalize exports as part of its trade truce with Washington. India and China have agreed to explore demarcating their disputed border, a key move toward resolving decades-old territorial disputes as the neighbors look to recalibrate ties against the backdrop of strained India-US relations. China said that it will show off new weapons at a military parade next month, potentially giving rivals like the US a first chance to see what hardware the Asian nation is ready to field. This Week's Diary (All times Beijing) Thursday, Aug. 21 CSIA's weekly solar wafer price assessment EARNINGS: Sinopec, Eve Energy, China Resources Power, Shandong Steel Friday, Aug. 22 China's weekly iron ore port stockpiles Sinopec earnings press conference in HK, 14:30 Shanghai exchange weekly commodities inventory, ~15:30 EARNINGS: Goldwind, JA Solar, Trina, Ganfeng Lithium, China Coal, CMOC Foreigners Are Buying US Homes Again While Americans Get Sidelined What Declining Cardboard Box Sales Tell Us About the US Economy Women's Earnings Never Really Recover After They Have Children Survived Bankruptcy. Next Up: Cultural Relevance? Americans Are Getting Priced Out of Homeownership at Record Rates ©2025 Bloomberg L.P. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
