Google's EU search results could soon feature competitors first to avoid DMA fines: Report
As part of the proposed changes, Google intends to introduce a prominent box at the top of its search pages, displaying ranked offerings from rival price-comparison websites. This box will likely allow users to either proceed directly to third-party sites, such as Expedia or Booking.com or click on individual listings that lead to hotel or airline pages, the people said, speaking on condition of anonymity as the plans are yet to be made public, reported Bloomberg.
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Importantly, the most relevant site, as determined by Google's ranking algorithm, could be featured in the box, while a drop-down menu will offer links to other platforms, including Google's own comparison tools. In an alternative version of the interface, the company would show a basic list of direct links to shopping or travel providers beneath the main results.
The proposed revamp is Google's latest attempt to placate EU regulators after the European Commission warned the tech giant in March that it was at risk of violating the DMA by favouring its own services, such as Google Flights, over those of its competitors. The Commission's concern stems from longstanding complaints that the firm uses its market dominance to suppress competition.
Last year, Google lost a legal battle over a €2.4 billion fine levied by the EU for similar behaviour related to its shopping services, a case that has come to symbolise Brussels' tougher stance on digital monopolies.
The DMA, which took effect in 2024, aims to prevent dominant tech firms from abusing their position. It prohibits companies from giving preferential treatment to their own services and restricts the merging of personal data across platforms. Violations can result in fines of up to 10 per cent of global annual revenue, or 20 per cent for repeat offences.
Google has previously attempted to address the EU's concerns by expanding the number of visible comparison site links within its results for users in the bloc. However, critics argue that the company's own services still occupy prime positions, often ahead of its competitors.
The proposed adjustments come amid a broader crackdown by Brussels on major US tech firms. Apple was recently fined €500 million over alleged anti-competitive practices in its App Store, while Meta Platforms was penalised €200 million for its 'consent-or-pay' approach to advertising on Instagram and Facebook.
The EU's assertive regulatory campaign has drawn criticism from the United States. Brian Hughes, spokesperson for the National Security Council, described the fines as a 'novel form of economic extortion,' signalling rising diplomatic tensions during delicate trade negotiations. Former President Donald Trump had previously threatened broad tariffs on US trading partners, adding to the strain.
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Mint
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Every time we make a video call, stream a movie, or send a message, there's a lot happening behind the scenes to keep us connected. One important part of this process is something most people don't hear much about—backhaul spectrum, the new battleground between telecom operators and technology companies such as Meta, Google, Amazon. A rift is also brewing among telcos on India's spectrum allocation method for backhaul services. Backhaul is the link that connects mobile towers and Wi-Fi points to the main internet network, helping data travel between devices and the wider web. As the government looks to decide how the backhaul spectrum should be allocated, telcos and tech firms have presented sharply different views. Telecom operators want all such spectrum to be reserved for them owing to growing data traffic on their networks. Technology companies, represented by the Broadband India Forum, are calling for allocation of spectrum to other entities as well, and in some cases, for licence-free use of certain bands to support wider internet access and innovation. 'We are of the view that the demand for these traditional microwave bands will persist due to rapid urbanization and densification requirements (and) increased cellular traffic from 5G and future network technologies. Therefore, the existing spectrum in traditional microwave backhaul bands should be made fully available to TSPs (telecom service providers)," said S.P. Kochhar, director general of the Cellular Operators Association of India, in a submission to the Telecom Regulatory Authority of India (Trai) on 2 July. The issue of backhaul spectrum is important for India, where patchy fiber connectivity makes wireless backhaul crucial for expanding 5G, rural broadband, and public Wi-Fi networks. 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'It is pertinent to note that the operators with limited fiber infrastructure are especially dependent on wireless backhaul, and exposing these critical resources to auction dynamics for varied purposes would create severe competitive imbalances," Airtel told Trai on2 July. A call for pricing reforms Both Jio and Airtel, as well as tech companies, however, have called for a reduction in the pricing of backhaul spectrum. Currently, telecom operators pay the government 0.15% of their adjusted gross revenue for a single E-band carrier—or about ₹96 crore. That's about 3,000 times what telecom service providers in Iraq pay and nearly 1,400 times what TSPs in Saudi Arabia pay, the Broadband India Forum said. A carrier refers to a block or channel of spectrum that an operator uses to transmit wireless signals; more carriers mean more capacity, but also higher costs. India follows an escalating payment mechanism that involves charging 0.35% of a company's adjusted gross revenue for two carriers to as high as 1.45% and 2.30% for six and eight carriers, respectively. 'A rational SUC (spectrum usage charge) model which is flat, low, and predictable must be adopted for backhaul spectrum," Airtel said in its submission to Trai. 'Delinking SUC from number of carriers would not only promote efficient deployment but also help optimize access spectrum utilization and improve consumer experience." Jio has pitched a lower reserve price for spectrum based on the auction method and for easier spectrum payment terms. Satellite interference In another potential rift, satellite companies including Eutelsat Group, Amazon Kuiper and Inmarsat, represented by the Global Satellite Operators' Association, have urged Trai to move with caution as it looks to expand backhaul services in the 18 GHz band for telecom networks. 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Economic Times
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