Egypt's Concrete Opens First Gulf Flagship at Abu Dhabi's Reem Mall

CairoScene

15-05-2025

Known for its Italian-informed refinement, Egyptian label Concrete makes its Gulf debut with a new flagship in Abu Dhabi's Reem Mall — a space as deliberate and elegant as the garments it holds.
May 15, 2025
It's not just a store. It's a statement - of intent, of identity, and of what it means to design with quiet conviction.
Concrete, the Cairo-born fashion house that has quietly shaped Egyptian menswear since 1989, has just opened its first location in the Gulf. The new flagship, situated in Abu Dhabi's Reem Mall, marks more than a geographic expansion. It's a reflection of a brand that has always chosen depth over noise, tailoring over trend, and form over fuss. Designed by international architect Franco Ferrarese, the space is an architectural continuation of Concrete's design philosophy. Inside, clean lines meet warm finishes, and precision never comes at the cost of ease. It's a store that doesn't shout — but it doesn't disappear either. Much like the garments themselves, it holds its presence with purpose.
Since its founding, Concrete has carved out a distinct place in the region's style landscape. Drawing from Italian tailoring traditions while remaining rooted in the realities of Middle Eastern life, the label has long championed a wardrobe that bridges the old and the new, the refined and the functional. From sharply cut suits to contemporary separates, Concrete's collections speak in a language of restraint - confident, not performative.
The Reem Mall location also features the brand's limited women's capsule - a refined edit of pieces designed for the iconic women of today. Sleek, tailored, and unapologetically modern, the collection brings Concrete's design ethos into a new conversation, without losing the architectural clarity it's known for.
The opening of the Reem Mall store is a natural evolution - a considered step into the Gulf that aligns with the brand's rhythm of expansion: intentional, thoughtful, and meticulously executed. This isn't about a splashy regional takeover. It's about presence. Craft. And building something that lasts.