‘Christian Girl Autumn' influencer Caitlin Covington teary-eyed as she announces no fall videos this year
'Christian Girl Autumn' influencer Caitlin Covington breaks down crying while announcing that she won't be posting fall videos this year. pic.twitter.com/un388oRsyq
— Pop Crave (@PopCrave) August 20, 2025
Covington first gained viral fame in 2019 when a tweet joking that 'Hot Girl Summer' was ending and 'Christian Girl Autumn' was beginning unexpectedly turned her into the internet's 'face of fall.' Since then, she has embraced the role, building an audience of over 1.3 million Instagram followers with her autumn-focused content, from outfit styling to carefully curated trips to New England for foliage-filled backdrops.
Her influence grew beyond memes. Covington launched her blog Southern Curls & Pearls in 2011 while studying at the University of North Carolina at Chapel Hill and later turned her seasonal aesthetic into a full-time career. She has partnered with major brands such as Nordstrom, Abercrombie & Fitch, and Lululemon, and has spoken about the meticulous preparation behind her content, which can require up to 100 hours of planning.
Because of that history, her emotional announcement this year marks a noticeable break from a tradition her followers have come to expect. While she did not elaborate on her reasons for pausing, her absence from Instagram alongside the TikTok message has fueled speculation among fans.
It remains uncertain whether Covington will resume her fall videos next year. For now, the influencer most closely associated with the season is giving herself a step back from the autumn spotlight.
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