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‘He's giving it his all. When you invest, that's what you want'

‘He's giving it his all. When you invest, that's what you want'

Times22-05-2025

The Gymshark co-founder Lewis Morgan has snapped up a 15 per cent stake in MyFirst, a car insurance company targeting young drivers, and is backing the start-up to reach unicorn status.
Morgan, who started Gymshark in 2013 with Ben Francis, bought out existing shareholders and said he believed the company would achieve a £1 billion valuation in the coming years.
As part of the same transaction, an existing minority shareholder, Rob Pierre, who is best known as the co-founder of Jellyfish, a digital marketing agency, has increased his stake from seven to 20 per cent.
James Noble launched MyFirst in 2016 after struggling to secure cover for his first car. At the time he was working as a golf caddy with no experience in the

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