35 Products On Amazon's "Internet Famous" List That Deserve Every Single Bit Of Their Hype

Buzz Feed

25-04-2025

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
Run, do not walk, to these new $9 versions of Summer Fridays and Laneige lippies.
1. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh...witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy like the fresh spring dew. ✨
Amazon, www.amazon.com
2. A pair of Bottega Veneta–inspired pilot shield sunglasses so close to the $699 version that reviewers are *spooked* by the attention to detail, down to the weight of them. These are already blowing up on TikTok so I'd personally grab them NOW before everyone descends on them.
Amazon
Promising review:"TikTok made me buy these!! One video did it for me and I RAN to Amazon. And yes, I bought ALLL the colors. They fit like a dream and are good quality. People that know their sunglasses thought these were the REAL THING! For the price, these are made EXTREMELY well and look hecka expensive. Get all the colors so you can wear them for every season." — Santana Davis
3. E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you're paying for the brand, and the quality is questionable. ELF KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! i wasn't expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it's only $9, you cannot go wrong. I just can't fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" — SONIA
Price: $9 (available in Strawberry Shortcake, Blackberry Sorbet, Java Chip, Vanilla Toffee, Wild Cherry, and Yummy Gummy).
4. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz.
Amazon
Dae is a small business that specializes in haircare and styling products.
Check out a TikTok of the taming wand in action.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I've tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I've tried. It also smells incredible! Love the size of the styling wand!" — Completely happy customer!
5. Sol de Janeiro's Jet Set for anyone who wants to try all the most iconic products that come in the brand's cult-favorite "sunshine" scents without paying a pretty penny for all three — now you can snag a Bum Bum Cream, body and hair mist, *and* body wash in one convenient set, and even take them traveling with you.
www.amazon.com
Psst — you can get this in the original Cheirosa 62 scents, *plus* three others!
Promising review:"Lately, I've been wanting to find a signature fragrance versus just smelling clean. I tried several perfumes, including high-end, and they just didn't seem to be a good fit with my body chemistry, or the smells just seemed to disappear. About a month ago, several ladies mentioned this brand on a group page and I decided to give it a shot. I've been testing it for a couple of weeks now and I am shook! It smells soooo good and EVERY TIME I wear it (especially if I layer the products in this set), I get complimented. EVERY SINGLE TIME! And my husband, who never notices when I wear fragrances, immediately came up to me, hugged me, buried his nose into my neck and told me I smelled amazing!" — LvrofAllThingsArt
6. A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
Promising review:"I've been using the Vitamin C Face Serum for a few weeks now, and I'm absolutely in love with it! My skin feels so much smoother and brighter, and I've noticed a significant reduction in the dark spots I've been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." — Patricia D.
7. Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
www.amazon.com
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." — Meg B.
8. Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
Amazon
The"Almost Lipsticks" are also well-known for working as a subtle lip *and* blush shade for a perfectly dewy, au naturelllll look!
Promising review: "This lip color is a fantastic, no-fuss lip product for those who want a natural, effortless look. It offers the best of both world s— hydrating balm and a hint of color — making it ideal for daily wear. It's perfect for those looking for a low-maintenance, lightweight lip option with a natural finish. While it may not be the longest-lasting product, its comfort and versatility make it a great addition to any beauty routine." — The Unexpected Girl Mama
9. Lattafa Khamrah Eau de Parfum for a luxury perfume at a stunning price point — this long-lasting, ridiculously beloved blend of rich vanilla, warm amber, and spicy cinnamon that has quickly won the allegiance of even the *biggest* self-professed perfume snobs. Reviewers comment again and again how wild the price is, considering this has the scent and presentation of a true luxury perfume.
www.amazon.com
Promising review:"Lattafa Khamrah Qahwa is one of those fragrances that immediately wraps you in warmth and comfort from the very first spray. If you're a fan of sweet, gourmand scents with a rich, spicy twist, this one's for yo u. The vanilla is soft and creamy, but it's beautifully balanced by notes of cinnamon and warm spice that give it depth and personali ty. The coffee note ('Qahwa') adds a subtle roasted richness, without overpowering the scent or turning bitter. It's more of a background warmth that rounds everything out, making it feel like a cozy café on a crisp evening.Performance wise? Outstanding for the price. This scent lasts hours on my skin and even longer on clothing. Overall, Khamrah Qahwa is an affordable gem that punches far above its price point." — Jessie Gonzales
10. A splurge-worthy bottle of EltaMD UV Clear Face Sunscreen reviewers attest is worth every damn penny — this sensitive skin-friendly formula is lightweight, nongreasy, and doesn't leave a white cast. And because it is determined to be the Ultimate Sunscreen Of All Time, it's also made to help protect and calm rosacea, hyperpigmentation, and acne-prone skin. 🙌
www.amazon.com, Amazon
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising reviews: "TikTok made me buy it. Recommended by at least three TikTok doctors (real ones, I promise) and was pleasantly surprised. Not greasy, no white cast, and doesn't irritate my oily skin." — Victoria Caboa
"Because I have hated just about every facial sunscreen (especially you, Supergoop, lol) I've ever tried, the price for this product is honestly worth it. Doesn't feel greasy, oily, or silicone-y. Doesn't leave a white cast. Doesn't have a strong odor. It really just feels like I'm putting another layer of moisturizer on. If I go out with only this SPF with no makeup, my skin looks nice, dewy, and moisturized, but never oily or greasy. Most importantly, this keeps my rosacea in check!" — Christina Chetwood
11. And Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra-sheer, quick-absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "everyday" sunscreen for face and body.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "This sunscreen is well worth it. I used it all summer and never got burnt. It lasted tanning, swimming, and walking around outside every day. I would reapply it every hour or so to ensure coverage. I t is really lightweight and doesn't feel like a thick sunscreen. It had a nice, subtle smell that wasn't overpowering. I am happy I got so many bottles to last the summer, and the slim packaging was nice to take in a bag. I will be getting it again!" — Savannah
Price: $8.88+ (available in multipacks, SPF 100, and SPF 30 versions)
12. A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!"
www.amazon.com
Promising review: "I absolutely love this bracelet set! The pieces are delicate yet sturdy, and they can be worn together or separately for different looks. The design is simple but elegant, making it perfect for both casual and formal occasions. They're also really comfortable to wear all day. Definitely worth the price!" — Brandy Gay
13. Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradually building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
www.amazon.com, www.amazon.com
Promising review:"I'm really impressed with this product. It's very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." — Amazon Customer
14. A mess-free, reusable Bluey aqua art pad for any parent who wants a deeply convenient, screen-free, portable way to keep kids occupied (or any aunt and uncle who wants to flex their treat-finding skills).
www.amazon.com
Promising review: "This Bluey Aqua Art set has been an absolute hit with my 5-year-old granddaughter! She's a huge Bluey fan, so her excitement was off the charts when she saw thi s. It's such a clever and engaging activity that keeps her entertained while also sparing me from any cleanup headaches." — Kimberly Zittlow
15. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference, and will come in handy when spring extracurriculars and travel schedules knock your sleep out of orbit.
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." — Monica T.
16. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review:"This stuff is amazing!! I put it on every night and morning. I've been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" — Shay M.
17. Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps.
www.amazon.com, www.amazon.com
Promising review: "I've struggled with frizzy hair for years, but this has been a game-changer for me. A few drops of this lightweight serum applied to damp hair before styling tames frizz instantly, leaving my hair smooth, shiny, and incredibly manageable. The argan oil infusion adds a touch of nourishment and helps to prevent future frizz. I'm so happy I finally found a product that actually works to control my unruly hair!" — Kleo
18. Olay Super Serum Body Wash to make anyone with dry or dull cold weather skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.)
www.instagram.com, Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
19. E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
20. La Roche-Posay Toleriane Purifying Foaming Facial Cleanser you may just give "holy grail" status if you've got sensitive skin — this gentle but effective blend of niacinamide, ceramides, and prebiotic thermal water is designed to remove excess oil and cleanse pores while still preventing dryness and protecting your skin barrier.
Promising review: "I have sensitive skin, so finding a cleanser that works without irritating my skin can be tricky. This foaming cleanser was both gentle and effective. It left my skin feeling clean and refreshed without causing any discomfort, and it wasn't too drying. I'm really happy with the results and will definitely continue using it!" — PkH4207
21. A set of easy-to-build Lego daffodils to brighten up your bookshelf, end table, or kitchen with flowers that will always delight and never, ever fade.
Promising review: "I absolutely adore the Lego line of flowers. These daffodils are a wonderful addition to my flower vase. I love the use of different pieces for the flower parts, and that the directions also show you which pieces those are and what they came from. Very clever! The price for these is also spot on, especially compared to other Lego sets. I can't wait to build more!" — Loryn E
Psst — you can also buy Lego cherry blossoms, Lego sunflowers, and Lego lotuses in the same sizes!
22. E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" — Ken
23. Differin Acne Treatment Gel for prescription-strength acne care *without* the hassle of paying to see a dermatologist. This not only helps clear breakouts by helping with skin cell turnover to clear out pores and calm inflammation, but helps prevent them over time. The key to this is patience, patience, patience — a lot of reviewers mention seeing excellent results after the first month of use!
Head's up that you should definitely use sunscreen while applying this product and build up your use gradually, because retinoids are very strong! A lot of users also see a "purge," when their acne is temporarily worse as the product starts to take effect, so be on the lookout for that, too.
Promising reviews:"[This] has completely transformed my skin. I used to get hormonal acne every single month. I still get it now, but far less often and severely. Differin has really made a big difference in my quality of life. I have sensitive skin, so I only use it a couple of times a week and always over a light layer of lotion. When I first started using it, my acne did get worse for about a month, and then magically, one day, my skin looked amazing. It's worth a try for sure!" — Britt
24. A set of hypoallergenic gold-plated earrings you can mix and match to your aesthetic's content. Reviewers love how well these hold up over time, especially given the price!
Amazon
Promising review:"Love these huggies. So cute and so many people ask where I got them. Love that each one has a different design. The closure on it is fabulous, it clicks in. I have been wearing them for a few months now even in the shower and no tarnishing." — Nicole Forbeck
25. A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." — KimT
26. An affordable, high quality racerback workout top made with a suuuper soft ribbed knit that make it a perfect "throw it on" staple for warm weather days when you're guaranteed to sweat whether or not a workout is involved. 🥵
Promising review: "This is the softest tank top I own right now. Hopefully it will stay the test of time but after three washes, it looks like new still. The cut is adorable and it's true to size." — Anna
27. A roomy sandproof mesh tote bag so you can take all your belongings to and from the beach *without* taking half the beach home with you. 🫠
www.amazon.com, Amazon
Promising review:"This was amazing to have on my trip to the beach. The sand just fell right out while all my belongings were safe inside. It's a stretchy material so you really can fit many things inside. There's even an extra safe pocket for your phone or wallet." — tim hart
28. A pair of wide-leg high-waisted yoga pants for the *ultimate* in lightweight comfort — particularly since these are basically work pants in camouflage. Are they for yoga class or corporate nonsense?? That's nobody's business but yours and your booty's. 🥰
Amazon, www.amazon.com
Promising review: "Love, love, LOVE these pants! They are so comfortable and you can dress them up or down. I seriously want a pair in every color! True to size, material seems good quality, overall worth the cost!" — Sara
29. E.l.f. Power Grip Dewy Setting Spray so good at its job that reviewers compare it to the $38 Milk Makeup Hydro Grip 👀. If you're looking for all day coverage that still leaves a hydrated, glowy finish, then your face is going to looooove drinking up this hyaluronic acid-infused fine mist spray.
www.amazon.com, www.amazon.com
Promising review: "I use this not just to set my makeup but also to dampen my makeup sponge. I think it has made a huge difference in how my makeup looks and how much smoother it applies. It is just as good, if not better (feels less sticky), than the similar more expensive Milk Makeup one." — Amazon Customer
30. Levi's Cinch Baggy Jeans, aka the closest you can get to a tailored fit — the band at the high waist can be altered to tighten to your shape, so you get your *denim's kiss* perfect fit. These also has a good amount of stretch to them, so you'll have the cutest *and* the comfiest booty in the room.
31. L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream. 👀 Not only is this super effective and affordable, but its nongreasy formula makes it play super well with makeup.
www.amazon.com, www.amazon.com
Promising review: "You CAN pay an obscene price for a daily or nightly moisturizer that promises 'younger looking skin.' But in most cases, you're paying for a company's marketing team's new spin. But L'Oréal moisturizers continue to do what they have always done, moisturize and plump skin with collagen. This is the one I use for evening, and I use the same thing with added SPF for daytime. The scent of each is light and gentle and lovely." — Gail Lindhurst
Price: $11.48.
32. A holy grail-worthy adjustable sports bra made with buttery soft fabric and designed with a four way stretch and a *chef's kiss* perfect amount of comfy compression, meaning for once you might actually — gasp — enjoy putting on your workout gear.
Amazon
Promising review:"After trying a bunch of different sports bras and tops, I came across this one. I absolutely love it. it's super supportive and comfortable. The adjustable straps help make this the perfect fit." — Perrone
Price: $23.80 (available in women's sizes XS–XXL and seven colors)
33. A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" layer on days when the spring weather is having an existential crisis and taking you for the ride.
www.amazon.com, www.amazon.com
Promising review: "I've bought this same hoodie several times, in various colors AND to have an extra black and white one for vacations. The fabric is thin. It won't keep you very warm in cold weather. It's PERFECT when you just want something lightweight to wear over a tank top, spaghetti-strap top, or tube top. I wear it when I just need a little extra coverage." — Amazon Customer
Price: $14+ (available in women's sizes S–XXL and seven colors)
34. A pomade hair wax stick designed to work for all hair types for some residue-free *instant* hold for slick-back ponytails or setting flyaways, cowlicks, and baby hairs into place, if that's the ~look~ you're going for this spring. Reviewers note how easy it is to glide over hair and brush back without leaving hair looking greasy or shiny.
www.amazon.com, www.amazon.com
Promising review:"I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I'm not a fan of hairspray, and this even smells nice. I believe it's a light coconut smell. Overall satisfied, and you don't need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." — Blanca Perez
Price: $7.99 (also available in multipacks)
35. A luxe, super soft two-piece pajama set with some real "vacation mode" energy, so even if your spring travel plans are "backyard" and "someone else's backyard," you can still feel like you're on a tropical getaway. Psst — reviewers compare these to the $128 Roller Rabbit version! 👀
www.amazon.com, www.amazon.com
Promising review: " So cute and comfy. I was surprised at the excellent quality. The weight is just perfect from spring until fall. I'm naturally normally cold all of the time and it's been chilly in Texas the last couple of weeks and these are fine. So comfortable, I feel like I sleep better." — H Mclemurry
Price: $17.69+ (available in women's sizes XXS–XXL and 34 patterns)
Reviews have been edited for length and/or clarity.