"We are on a mission": Ciara and Russell Wilson launch Atlanta initiative, tease next big move in New York
Russell Wilson and Ciara are proving that their influence stretches far beyond the football field and recording studio. As co-founders of the Why Not You Foundation, the power couple recently marked a major milestone in Atlanta—unveiling their second permanent Why Not You Center—while hinting at an even bigger project coming to New York and New Jersey.
Atlanta celebrates Ciara Day with education, wellness, and inspiration for the next generation
On July 28, Russell Wilson and Ciara celebrated the opening of the Why Not You Center ATL, a vibrant hub blending arts, education, wellness, and leadership training for underserved youth. Wilson called it a 'magical day' on Instagram, sharing a joyful photo of students in bright green shirts reading 'Keeping Atlanta's culture.' Behind them, a mural read: 'We are on a mission to change the world and impact lives.'
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The opening event was supported by the Boys & Girls Club of Metro Atlanta and featured the unveiling of a renovated dance studio, funded through the foundation. Ciara and Wilson's goal, as always, was to ensure the youth feel seen, supported, and equipped for success. 'Dream big… why not you?' Wilson reminded followers, while Ciara added, 'If you don't have food, how can you go on with your day?'
Coinciding with the center's launch, the City of Atlanta officially recognized July 28 as Ciara Day, honoring the Grammy-winning artist's contributions to youth empowerment and philanthropy.
'Wow!! July 28th officially marks CIARA DAY in Atlanta!!!… Forever grateful to my city. There's no place like Home,' Ciara had written when it was first announced in 2024.
Next stop: New York and New Jersey as couple expands their mission nationally
Wilson teased on social media that a new Why Not You Center is already underway in the New York/New Jersey area, in partnership with the Colossal Foundation. Although the opening date hasn't been announced, the initiative marks their third location after Seattle and Atlanta.
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As Ciara reflected on her journey, she reminded the crowd, 'I was going to grow up just like you, dreaming real big. And how much I love you.' On Ciara Day, the mission was clear: changing lives—one child, one city at a time.
Also Read:
Ciara stuns in jean shorts and Giants gear, effortlessly outshining Russell Wilson at training camp
FAQs
Q1: What did Russell Wilson and Ciara announce in Atlanta?
They launched a new youth empowerment center as part of their Why Not You Foundation.
Q2: Are Russell Wilson and Ciara expanding their efforts beyond Atlanta?
Yes, they hinted at bringing their foundation's work to New York next.
Q3: Why was the announcement made on Ciara Day?
The event celebrated Ciara Day, honoring her community impact in Atlanta.
Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!
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