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Investors Look for Comfortable AI Valuations
Janus Henderson Global Technology and Innovation Team Portfolio Manager Denny Fish says while some AI valuations like Palantir's are speculative, others including Nvidia's are more comfortable for investors. He talks about Janus Henderson's new AI ETF with Caroline Hyde on 'Bloomberg Tech.' (Source: Bloomberg)
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5 ChatGPT Prompts To Help You Improve Your Digital Marketing
By Richard D. Harroch and Dominique A. Harroch Digital marketing is all about using online platforms and digital tools to connect with your customers and grow your business. Think social media campaigns, email marketing, SEO, content creation, and targeted ads—basically everything you need to boost brand awareness, capture leads, and drive sales in today's digital world. Here's where things get interesting: AI tools like ChatGPT are becoming game-changers for marketers who want to step up their strategy. Whether you're looking to create better content, fine-tune your messaging, or optimize campaigns that actually resonate with your audience, ChatGPT can help. The key is knowing how to use the right prompts. When you master this, ChatGPT doesn't just save you time—it brings fresh ideas and perspectives you might never have thought of on your own. In this article, we'll walk you through five key areas where ChatGPT can seriously upgrade your digital marketing game, complete with practical prompts and real examples you can use right away. And yes, we definitely used AI to help us put together these prompts—why wouldn't we? Let's jump into five essential ways you can put this powerful tool to work for your marketing efforts. Digital Marketing Prompts for ChatGPT Crafting engaging social media content can significantly boost your brand's visibility and audience interaction. ChatGPT can help you generate creative ideas and compelling copy tailored to your audience. Example Prompt: "Write five engaging Instagram captions for a sustainable fashion brand launching a new summer collection. Include a call-to-action." Additional Sample Prompts: Emails remain one of the most effective marketing channels. ChatGPT can assist in crafting targeted and persuasive email copy that boosts open rates and conversions. Example Prompt: "Write a compelling subject line and introductory paragraph for an email campaign promoting a 20% discount on eco-friendly home cleaning products." Additional Sample Prompts: SEO-driven content increases organic visibility and attracts targeted traffic. ChatGPT supports content ideation, keyword integration, and compelling article structures. Example Prompt: "Write a 1000-word SEO blog post about the benefits of adopting remote work practices. Include recommended keywords." Additional Sample Prompts: Analyzing competitors can reveal insights that help refine your marketing strategy. ChatGPT can aid in structuring analyses, identifying competitive advantages, and discovering areas of improvement. Example Prompt: "Provide a structured analysis of key strengths and weaknesses of leading competitors in the online meal-kit delivery industry." Additional Sample Prompts: Effectively managing paid advertising campaigns requires concise and persuasive copy. ChatGPT can generate appealing ads tailored to specific platforms and audiences. Example Prompt: "Write three Google Ads headlines and descriptions for promoting a cloud-based project management tool targeting startups." Additional Sample Prompts: Conclusion on Using ChatGPT for Digital Marketing Incorporating ChatGPT into your digital marketing toolkit enables you to efficiently tackle various aspects of your marketing strategy with creativity and precision. From enhancing social media engagement to optimizing email campaigns and improving SEO content, ChatGPT offers versatile solutions that align with diverse marketing objectives. Embracing AI tools like ChatGPT can position your business at the forefront of digital innovation, ensuring you remain competitive and connected with your audience. Experimenting with these prompts can quickly produce tangible improvements in your marketing outcomes, making AI an indispensable ally in your digital marketing journey. More from AllBusiness: Copyright © by Richard D. Harroch. All rights reserved.
Forbes
21 minutes ago
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Sony PS5 Price Increase: How The Right Credit Card Can Help You Save
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. If you've been eyeing a PlayStation 5, here's the bad news: it just got more expensive. Sony says the popular gaming system's price increase is due to a 'challenging economic environment.' That includes a mix of factors, including ongoing chip shortages, higher component costs and rising shipping expenses—all made worse by inflation and strong demand. Ultimately, making a PS5 isn't cheap, and the higher price wasn't entirely unexpected, considering its popularity. For gamers looking to purchase a PS5, using the right credit card responsibly can help. Certain cards offer rewards on gaming purchases, subscriptions or even everyday spending that can be turned into points for consoles, games or gift cards. As of August 21, Sony has raised prices on PS5 consoles by $50. Here are the new prices: PlayStation 5: $549.99 PlayStation 5 Digital Edition: $499.99 PlayStation 5 Pro: $749.99 If you plan to buy a PS5 or stock up on games, using the right credit card can help you earn rewards while spending. Be sure to pay off your balance in full each month to avoid interest charges that will ultimately erase any accumulated rewards on your purchases. Here are some of the best credit cards for gamers : PlayStation® Visa® Credit Card * : This card makes sense for those deep in the PlayStation ecosystem. The $0 annual fee card earns 5 points per dollar spent on qualifying PlayStation and Sony products when you shop directly, in store or at authorized retailers. Earn 3 points for every dollar spent on cable, internet and streaming subscriptions, 2 points on dining and restaurants and 1 point for every $1 spent on all other eligible purchases. It also comes with a $100 statement credit after spending $500 within 60 days of account opening, which means you'll get a significant discount on a PS5 purchase. Points can be redeemed for digital games, gift cards or even store credit. This card makes sense for those deep in the PlayStation ecosystem. The $0 annual fee card earns 5 points per dollar spent on qualifying PlayStation and Sony products when you shop directly, in store or at authorized retailers. Earn 3 points for every dollar spent on cable, internet and streaming subscriptions, 2 points on dining and restaurants and 1 point for every $1 spent on all other eligible purchases. It also comes with a $100 statement credit after spending $500 within 60 days of account opening, which means you'll get a significant discount on a PS5 purchase. Points can be redeemed for digital games, gift cards or even store credit. Target Circle™ Credit Card * : With a $0 annual fee, this card earns 5% off on purchases at Target in store or online purchases, plus earn 2% on dining and gas purchases and 1% everywhere else. At the time of writing, it also provides $50 in Target Circle Rewards after spending $50 or more on qualifying purchases within 60 days of approval. Cardholders can use their rewards to purchase gaming consoles at Target, including hot-ticket items like the PS5. With a $0 annual fee, this card earns 5% off on purchases at Target in store or online purchases, plus earn 2% on dining and gas purchases and 1% everywhere else. At the time of writing, it also provides $50 in Target Circle Rewards after spending $50 or more on qualifying purchases within 60 days of approval. Cardholders can use their rewards to purchase gaming consoles at Target, including hot-ticket items like the PS5. [card_name pid='617249″] : If you shop mostly online, this option is a solid pick. Cardholders earn 5% back on purchases at Amazon Fresh, Whole Foods Market and on Chase Travel purchases with an eligible Prime membership, unlimited 2% back at gas stations, restaurants and on local transit and commuting (including rideshare), and unlimited 1% back on other purchases. For gamers, that means everyday spending can turn into cash back on a PS5 purchase, accessories or the next big release. New cardholders may be eligible for a $150 Amazon gift card upon approval with an eligible Prime membership, which can cut down your purchase cost if you buy your console on Amazon. Get a $150 Amazon Gift Card instantly upon approval exclusively for Prime members Credit Score ranges are based on FICO® credit scoring. This is just one scoring method and a credit card issuer may use another method when considering your application. These are provided as guidelines only and approval is not guaranteed. Rising PS5 prices aren't going away, but using the right credit card can make the hit a little easier. The key is picking a card that fits your spending habits, so your everyday purchases help fund your gaming hobby. With the PS5 pricier than ever, every point counts—and a little planning now can mean more games, accessories and consoles later. *The information for the following card(s) has been collected independently by Forbes Advisor: PlayStation® Visa® Credit Card, Target Circle™ Credit Card . The card details on this page have not been reviewed or provided by the card issuer. Was this article helpful?
