Sharjah HR Dept hosts events to promote ‘Waffer' discount card
A range of companies and institutions participated in the exhibitions, including Zajel Travel and Tourism, Luxury Reservations, Shamil Trading, The First Collection, Al Fadil Auditing and Tax Consultancy, Emirates Airline, Invest Bank, Verona Wedding and Event Services, Jiwan Hotels and Resorts, Air Arabia, and Anantara Mina Al Arab Resort – Ras Al Khaimah.
Expanding reach and enhancing benefits
Through these events, the Human Resources Department aims to enhance the added value of the Waffer card and expand its reach by organising awareness exhibitions within government entities. These exhibitions allow beneficiaries to explore the latest offers across various sectors such as travel, banking, hospitality, and services.
The participation of leading organisations from different sectors reflects the continuous expansion of Waffer's network of local and regional partners.
The Waffer programme serves Sharjah government employees, their families, and other eligible cardholders, contributing to the programme's inclusivity and its role in supporting quality of life. These exhibitions also help to strengthen the relationship between the public and private sectors through interactive platforms that highlight the card's benefits and encourage opportunities for collaboration.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Sharjah 24
5 hours ago
- Sharjah 24
Shams and Sleekflow: AI partnership for business growth
Enhancing customer experience This significant step comes through Shams' value-added services arm, "Mazeed," and serves as a new digital lever that helps small and medium-sized enterprises (SMEs) adopt smart tools that enhance customer experience and boost sales performance. Adopted by more than 2,000 companies in 70 countries worldwide, Sleekflow unifies communication channels such as WhatsApp, Instagram, TikTok, Messenger, SMS, and live chat on websites into a single, organised and efficient workspace, helping teams focus on building relationships that achieve tangible results. Supporting Shams registered companies As part of the partnership, Shams, in collaboration with Sleekflow, will launch a series of training workshops, specialised seminars, and interactive practical courses, which will be offered free of charge to companies registered within the Shams ecosystem. These programmes focus on enabling companies to adopt artificial intelligence technologies, develop multi-channel engagement strategies, and achieve true digital transformation. Building a smart business environment Rashid Sahoo, Director of Operations at Sharjah Media City (Shams), said that Shamsis committed to providing the latest technical tools and solutions that enhance entrepreneurs' chances of success and position them at the forefront of the competitive landscape. He added that Shams partnership with Sleekflow embodies its vision of building a smart business environment where entrepreneurs can efficiently and intelligently manage their customer interactions in line with market changes. Fostering growth Henson Tsai, Founder and CEO of Sleekflow, said that Sleekflow is very excited to partner with Sharjah Media City (Shams) to empower entrepreneurs in the UAE through Sleekflow global AI platform. This partnership enables businesses to seamlessly engage with customers across multiple social channels such as WhatsApp, TikTok, and others, fostering growth. By combining Sleekflow's integration with e-commerce and Shams' dynamic ecosystem, Sleekflow aims to provide startups and SMEs with the digital solutions they need to succeed in the rapidly evolving Middle East market, supporting innovation and excellence. Driving digital transformation Jack Chan, Regional Director of Sleekflow in the UAE, added that Sleekflow partnership with Shams reflects Sleekflow's commitment to empowering businesses with AI-powered conversational solutions that improve communication, accelerate sales, and enhance customer loyalty through personalised, conversion-focused conversations in dynamic sectors such as e-commerce and the creative media industry. This initiative is part of Shams' comprehensive strategy to drive digital transformation in the Emirate of Sharjah and consolidate its position as a regional hub for innovation and entrepreneurship. It also falls within a broader vision to enhance collaboration with global companies specialising in technology and artificial intelligence, bringing real value to the entrepreneurial community and enhancing its competitiveness in the global market.
Sharjah 24
27-07-2025
- Sharjah 24
Sharjah HR Dept hosts events to promote ‘Waffer' discount card
This month's events were hosted by the Sharjah Fisheries Authority, Sharjah Media City (Shams), and the Sharjah Museums Authority. The exhibitions saw strong engagement from employees, who showed keen interest in learning about the benefits and services provided by the card. A range of companies and institutions participated in the exhibitions, including Zajel Travel and Tourism, Luxury Reservations, Shamil Trading, The First Collection, Al Fadil Auditing and Tax Consultancy, Emirates Airline, Invest Bank, Verona Wedding and Event Services, Jiwan Hotels and Resorts, Air Arabia, and Anantara Mina Al Arab Resort – Ras Al Khaimah. Expanding reach and enhancing benefits Through these events, the Human Resources Department aims to enhance the added value of the Waffer card and expand its reach by organising awareness exhibitions within government entities. These exhibitions allow beneficiaries to explore the latest offers across various sectors such as travel, banking, hospitality, and services. The participation of leading organisations from different sectors reflects the continuous expansion of Waffer's network of local and regional partners. The Waffer programme serves Sharjah government employees, their families, and other eligible cardholders, contributing to the programme's inclusivity and its role in supporting quality of life. These exhibitions also help to strengthen the relationship between the public and private sectors through interactive platforms that highlight the card's benefits and encourage opportunities for collaboration.
Gulf Today
18-07-2025
- Gulf Today
Sharjah Media City explores ties with China Media Group
Sharjah Media City (Shams) welcomed a delegation from China Media Group (CMG) during an official visit aimed at exploring prospects for strategic cooperation and enhancing partnership in digital media, media training, and technological development. During the visit, Rashid Abdullah Al Obad, Director-General of Sharjah Media City (Shams), met Mu Li, Director-General of China Media Group in the Middle East. The meeting, attended by senior representatives from both sides, focused on ways to deepen media collaboration and expand the scope of partnership between the two institutions. Both sides agreed that the meeting reflected a shared vision on the importance of building strategic partnerships that support innovation and invest in the future of media. They also emphasised that this mutual understanding paves the way for future projects that serve cultural and technological exchange between the UAE and China, opening new avenues in digital media, training, and content creation. The visit included a comprehensive presentation about Shams and its pioneering initiatives, with particular focus on the Shams Studios project-currently under development as a fully integrated space for creative and film production. The studio is designed to offer a flexible, professional environment built to the highest standards, attracting content creators and producers from around the world. The tour also featured visits to key facilities including the podcast room, training and innovation zones, and a detailed introduction to some of Shams' flagship creative initiatives. These included "Hekaya - The Writing Room" and the Influencers Room, which received notable interest and appreciation from the Chinese delegation for their forward-thinking approach to supporting talent and content creators. WAM
