English Championship: After Luka Modric, Swansea City get Snoop Dogg as new co-owner
Rap superstar
Snoop Dogg
has become a co-owner of Championship side Swansea City, joining forces with former Real Madrid midfielder Luka Modric in the ownership structure, the Welsh club announced on Thursday.
The 53-year-old American rapper made his first appearance with the club last week when he modelled their new home jersey for the 2025-26 season on social media channels.
The investment follows the takeover of Swansea City by American businessmen Brett Cravatt and Jason Cohen in November 2024.
— SwansOfficial (@SwansOfficial)
Snoop Dogg, whose real name is Calvin Broadus, brings with him a social media following of over 100 million, which the club hopes to leverage in their bid to return to the Premier League.
"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City," the rapper said on the club's website.
The club had previously announced in April that Modric, who recently joined AC Milan at age 39 after leaving Real Madrid, had acquired a stake in the club.
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"To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," Swansea's owners said in a statement.
"Snoop's colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club. Snoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field."
Swansea City have been absent from the Premier League since their relegation in 2018, and the owners aim to generate greater revenue to invest in new players under British football's profit and sustainability rules.
The development follows a similar pattern to Welsh rivals Wrexham, who have risen to the Championship following their purchase by Hollywood actors Ryan Reynolds and Rob McElhenney in 2020.
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