Enraged Cracker Barrel Customers Unload After Video Shows New Look
That means the rocking chairs, biscuits, and "peg games" aren't going anywhere.
"The things you love about us will stay," Cracker Barrel chief marketing officer Sarah Moore told Fox Digital on Aug. 10. "The things that make us truly who we are — that's not changing."
However, the company admits it's making changes to the look of its restaurants, and fans unloaded about them under a video the company posted to Instagram. "We're just looking at ways to freshen up the experience so that we can open our door a bit wider for more guests," Moore told Fox.
Some Customers Aren't Happy With Cracker Barrel's Remodeling
In July, Cracker Barrel shared a video of a restaurant interior and wrote on Instagram, "Nothin' a little Cracker Barrel can't fix."
However, some customers took aim at the remodel in the comment thread.
"Leave a classic a classic," wrote one person.
"I've been in the remodeled version and frankly will not be back. The county charm is gone and the menu changed," sniped another.
One person was even blunter. "The remodel is🤮" they wrote on the comment thread.
"Why would a restaurant that is packed nearly every time I go there want to change something. It's bad enough that you are getting rid of some of my favorite dishes. That used to be one of my favorite places to stop but have lost interest in it lately," unloaded another person.
"Not a fan of the new look... Looks like a crossover from Applebee's and Ponderosa," a person wrote, and another indicated they thought Cracker Barrel now looks like an "updated McDonald's."
Not everyone was unhappy, though. "I love it! A simple 'brightening' along the walls. Love the food, friendly staff and charming store. Please never change the nostalgic gifts in your store," a person wrote.
The Cracker Barrel Remodeling Plans Were Announced in 2024
As far back as 2024, Cracker Barrel execs announced they were going to be "updating its menu and marketing and 'refreshing the interior and exteriot' with a 'different color palette,'" according to the New York Post.
Some senior customers did not return to the chain's restaurants after the pandemic, the Post noted.
'We're just not as relevant as we once were,' chief executive Julie Felss Masino said then, according to the Post. 'Some of our recipes and processes haven't evolved in decades.'Enraged Cracker Barrel Customers Unload After Video Shows New Look first appeared on Men's Journal on Aug 11, 2025
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