Duchess Meghan turns 44: British royal gets sweet birthday shoutout from As Ever brand
The British American royal and entrepreneur, who turned 44 on Monday, Aug. 4, received a warm birthday shoutout on Instagram from her lifestyle brand As Ever, which launched in April to fan acclaim.
The company, which has become known for its homey aesthetic and assortment of fruit spreads, herbal teas and baking mixes, shared a black-and-white photo of the duchess wearing a sun dress and wide-brimmed hat alongside its celebratory message.
"Celebrating the woman behind it all," the company wrote in the post's caption. "She pours her heart, vision and magic touch into every detail, and today, we raise a glass to her! Happy birthday to our founder @meghan 🥂"
See Duchess Meghan's daughter Lilibet: Young princess makes adorable cameo in As Ever teaser
Meghan, who is married to Prince Harry, has yet to share any glimpses of her birthday festivities with her 4.1 million Instagram followers. The Duchess of Sussex has been more open about her family life with Harry, which includes children Prince Archie and Princess Lilibet, with a series of candid posts.
Meghan first teased As Ever in March 2024 when she made a buzzy return to Instagram after a yearslong social media hiatus to introduce fans to the lifestyle project, formerly named American Riviera Orchard. The duchess later revealed she renamed the brand As Ever because the previous title, a reference to her and Harry's Montecito residence, "limited me to things that were just manufactured and grown in this area."
The first As Ever drop sold out in under an hour, and one product — the limited-edition wildflower honey with honeycomb for $28 — had fans buzzing, selling out in less than five minutes. The featured products in the company's first collection included $12 herbal tea in three flavors: hibiscus, peppermint and lemon ginger.
'You have to be authentic': Duchess Meghan responds to twerking video backlash
The lifestyle brand teased its upcoming release, a vintage rosé wine, in an Instagram video on Aug. 3. "Goodness in a glass. Right around the corner... Cheers to August!" the company wrote alongside the teaser.
As Ever is produced alongside Netflix, which also distributes Meghan's lifestyle show "With Love, Meghan." The series premiered in March and was quickly renewed for a second season, although a release date has not been announced.
Contributing: Taijuan Moorman and Jay Stahl, USA TODAY
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