Tata re-enters South Africa's passenger vehicle market after six-year hiatus
Tata Curvv
advertisementTata unveiled four models for the market: the Punch compact SUV, Curvv coupe-inspired SUV, Tiago hatchback, and the flagship Harrier premium SUV. All models will be imported fully built from India (CBU units) and will go on sale from September. In the second phase of expansion, Tata also plans to introduce the Nexon and Sierra SUVs by 2026.
Tata Harrier
Tata will compete with established rivals such as Suzuki, Hyundai, Nissan, Mahindra & Mahindra, and an increasing number of Chinese automakers including Chery, BYD, Beijing Automotive, and GWM.
Tata Punch
Tata Motors first entered South Africa's PV market in 2004 with the Indica and Indigo, later adding models like the Vista, Safari, and Aria. Its return coincides with a rising preference for SUVs, positioning Tata well to leverage India's cost-efficient manufacturing base.
Tata Tiago
To support its operations, Tata will begin with 40 dealerships across the country, with plans to expand to 60 outlets by 2026, ensuring robust distribution and aftersales support.With its lineup, Tata Motors aims to re-establish itself as a serious contender in South Africa's competitive passenger vehicle segment.Subscribe to Auto Today Magazine- Ends
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