Teachers trained to foster entrepreneurship in students via Kushal Business Challenge
Teachers from senior secondary schools across the district took part, with two representatives from each institution attending the sessions for the KBC- a government-backed initiative by the Haryana School Education Department. Through a series of engaging, hands-on activities, educators were equipped with practical tools to help students prepare for KBC competitions at the school level and eventually perform at the state level.
The session was held under the chairmanship of Principal Sanjay Kumar Walia and In-Service Field Interaction and Coordination Wing in-charge Rashmi Sharma. Programme coordinators Sunita Sura and Divya Nehra played key roles in organising the event.
Programme coordinators emphasised the initiative's goal to empower students to think like entrepreneurs by involving them in real-world, project-based business challenges — building both creativity and confidence.
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Indian Express
5 days ago
- Indian Express
Teachers trained to foster entrepreneurship in students via Kushal Business Challenge
Aiming to spark entrepreneurial thinking among high school students, a two-day district-level training session for the Kushal Business Challenge (KBC) was concluded at the District Institute of Education and Training (DIET), Panchkula on Tuesday. Teachers from senior secondary schools across the district took part, with two representatives from each institution attending the sessions for the KBC- a government-backed initiative by the Haryana School Education Department. Through a series of engaging, hands-on activities, educators were equipped with practical tools to help students prepare for KBC competitions at the school level and eventually perform at the state level. The session was held under the chairmanship of Principal Sanjay Kumar Walia and In-Service Field Interaction and Coordination Wing in-charge Rashmi Sharma. Programme coordinators Sunita Sura and Divya Nehra played key roles in organising the event. Programme coordinators emphasised the initiative's goal to empower students to think like entrepreneurs by involving them in real-world, project-based business challenges — building both creativity and confidence.
Time of India
25-07-2025
- Time of India
New-Age Cultural Insights and Global E&M Forecast
Dear Readers, Welcome to your weekly dose of insights from the dynamic world of media and entertainment! This week, we're diving into how industry giants stay relevant, the rising importance of cultural understanding for brands, and the booming digital advertising landscape in India. Let's get into the top stories: Why cultural insight—not just ads—powers modern brands Rajiv Gopinath, CSO of Publicis Media India , argues that traditional advertising alone is no longer enough. Modern brands thrive by deeply integrating into culture, understanding its language, rituals, and values to build authentic connections, not just customers. This shift from "seen" to "felt" leads to organic, sustainable growth. Why you should care: In today's competitive landscape, simply showing up isn't enough. This piece reveals how decoding cultural nuances transforms brand perception from transactional to relational, enabling deeper consumer engagement and long-term loyalty. It's essential reading for anyone looking to build a truly resonant and successful brand. PwC report: India's E&M sector soars, driven by internet advertising The global entertainment and media (E&M) industry is set to hit $3.5 trillion by 2029, largely propelled by surging advertising spend and AI's transformative impact. While connectivity remains key, advertising is becoming the primary growth driver, especially in digital formats. India is a standout, leading developing markets with rapid growth fueled by its booming internet advertising sector, driven by increased internet access and 5G. Why you should care: This article reveals India's E&M sector is soaring, driven by a 15.9% CAGR in internet advertising. Understanding this shift is crucial for businesses aiming to thrive. With AI transforming content and ad models, and digital formats dominating, knowing these trends from PwC's latest outlook helps you identify opportunities and strategise effectively in this dynamic market. KBC season 17: A silver jubilee milestone navigating a flat advertising landscape? As Kaun Banega Crorepati (KBC) celebrates its 25th anniversary with Season 17, the iconic show continues to attract robust advertiser interest despite a flat advertising market. While revenues are projected to remain similar to last year (INR 400-450 crore), KBC's strength lies in its deep connection with aspirational, mass-market audiences (SEC B and C), unique brand integration opportunities often endorsed by Amitabh Bachchan. Why you should care: This article offers valuable insights into how established media properties can maintain their allure in a challenging economic climate. It highlights the importance of understanding target demographics, creating bespoke brand solutions beyond traditional ad spots, and leveraging unique host appeal for impactful campaigns. More stories from this week: ZEEL's ad revenue declines by 16.7% in Q1FY26 ESPN viewership soars as it targets $2B NFL media deal and major streaming debut I&B panel OKs 'Udaipur Files', but no SC nod yet Talent winning out at Indian gaming cos as focus shifts to high-end titles DTH signals fade, but FM radio turns up the volume for MIB And that concludes this edition of our Media & Entertainment Weekly! We hope you found this deep dive into KBC's enduring appeal, the power of cultural insights, and India's digital ad boom both informative and inspiring. What M&E trends are you watching? We'd love to hear your thoughts! Connect with us on LinkedIn and tag @ETBrandEquity to share your perspective. Until next Friday, stay curious and creative. Team ETBrandEquity.
NDTV
20-07-2025
- NDTV
Japan's Governing Alliance Likely To Lose Upper House Elections, Exit Polls Show
Tokyo: The governing coalition of Prime Minister Shigeru Ishiba is likely to lose a majority in the smaller of Japan's two parliamentary houses in a key election Sunday, according to exit polls, worsening the country's political instability. Voters were deciding half of the 248 seats in the upper house, the less powerful of the two chambers in Japan's Diet. Ishiba has set the bar low, wanting a simple majority of 125 seats, which means his Liberal Democratic Party, or LDP, and its Buddhist-backed junior coalition partner Komeito need to win 50 to add to the 75 seats they already have. That would mean a big retreat from the 141 seats they had before the election. Exit poll results released seconds after the ballots closed Sunday night mostly showed a major setback for Ishiba's coalition. Japan's NHK television projected a range of 32-51 seats for the prime minister's coalition, while other networks projected it would win just over 40 seats. The LDP alone is projected to win from 32 to 35 seats, the fewest won by the party, which still is the No. 1 party in the parliament. "It's a tough situation. I take it humbly and sincerely," Ishiba told a live interview with NHK. He said that the poor showing was because his government's measures to combat price increase have yet to reach many people. Ishiba showed his determination to stay on to tackle economic and security challenges. "I will fulfill my responsibility as head of the No. 1 party and work for the country." A poor performance in the election would not immediately trigger a change of government because the upper house lacks the power to file a no-confidence motion against a leader, but it would certainly deepen uncertainty over his fate and Japan's political stability. Ishiba would face calls from within the LDP party to step down or find another coalition partner. Soaring prices, lagging incomes and burdensome social security payments are the top issues for frustrated, cash-strapped voters. Stricter measures targeting foreign residents and visitors have also emerged as a key issue, with a surging right-wing populist party leading the campaign. Sunday's vote comes after Ishiba's coalition lost a majority in the October lower house election, stung by past corruption scandals, and his unpopular government has since been forced into making concessions to the opposition to get legislation through parliament. It has been unable to quickly deliver effective measures to mitigate rising prices, including Japan's traditional staple of rice, and dwindling wages. US President Donald Trump has added to the pressure, complaining about a lack of progress in trade negotiations and the lack of sales of US autos and American-grown rice to Japan despite a shortfall in domestic stocks of the grain. A 25% tariff due to take effect Aug. 1 has been another blow for Ishiba. Ishiba has resisted any compromise before the election, but the prospect for a breakthrough after the election is just as unclear because the minority government would have difficulty forming a consensus with the opposition. Frustrated voters are rapidly turning to emerging populist parties. The eight main opposition groups, however, are too fractured to forge a common platform as a united front and gain voter support as a viable alternative. The emerging populist party Sanseito stands out with the toughest anti-foreigner stance, with its "Japanese First" platform that proposes a new agency to handle policies related to foreigners. The party's populist platform also includes anti-vaccine, anti-globalism and favors traditional gender roles. Conservative to centrist opposition groups, including the main opposition Constitutional Democratic Party of Japan, or CDPJ, the DPP, and Sanseito have gained significant ground at the Liberal Democrats' expense. The CDPJ was projected to win up to 26 seats, while the DPP could quadruple to 17 seats from four, exit poll results show. Sanseito is expected to surge to 16 from just one. None of the opposition parties said that they were open to cooperating with the governing coalition. CDPJ leader Yoshihiko Noda told NHK that his priority is to form an alliance among the opposition. The spread of xenophobic rhetoric in the election campaign and on social media has triggered protests by human rights activists and alarmed foreign residents. LDP has almost continuously dominated Japan's postwar politics, contributing to its political stability and social conformity. Voters are divided between stability and change, with some voicing concern about escalating xenophobia. Yuko Tsuji, a 43-year-old consultant, who came to a polling station inside a downtown Tokyo gymnasium with her husband, said they both support LDP for stability and unity. and voted "for candidates who won't fuel division." "If the ruling party doesn't govern properly, the conservative base will drift toward extremes. So I voted with the hope that the ruling party would tighten things up," she said. Self-employed Daiichi Nasu, 57, who came to vote with his dog, said that he hopes for a change toward a more inclusive and diverse society, with more open immigration and gender policies such as allowing married couples to keep separate surnames. "That's why I voted for the CDPJ," he said. "I want to see progress on those fronts." (Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
