Dubai expands bus-on-demand service to 2 new neighbourhoods
Barsha Heights
This expansion addresses the increasing demand for the service, offering swift and convenient daily mobility solutions while improving traffic flow across the emirate.
Adel Shakri, Director of Planning and Business Development at RTA's Public Transport Agency said: 'The Bus-On-Demand service is seamless, efficient, and stands as one of the leading mass mobility solutions in Dubai, a city experiencing rapid population growth.
Bus-on-demand in Dubai
'This expansion helps tackle challenges related to traffic congestion and enhances traffic flow while remaining cost-effective at just AED5 ($1.40) per trip per person.
'In response to growing demand, RTA had expanded the service to cover 10 key areas across the emirate. The service was already available in vital locations such as Al Barsha, Dubai Silicon Oasis, and Al Nahda, with recent expansions to Business Bay in February last year and Downtown Dubai at the end of 2024.
'The service is experiencing strong demand from a wide segment of public transport users, especially with the latest expansion covering key areas and enabling seamless travel between the two adjacent zones.
'This integration strengthens the public transport network and ensures faster, safer journeys for commuters.'
Shakri explained that the Bus-On-Demand initiative operates through an intelligent response system that allows passengers to request the service via a smart application.
This system connects designated areas with compact public buses, enabling users to plan their route from departure to destination and pay the fare through the app.
He highlighted that the service offers an innovative solution for first- and last-mile connectivity, seamlessly linking residential areas with the nearest public transport stations.
Before launching the service, RTA conducted a comprehensive field survey based on various criteria, including user demographics, vehicle ownership, mobility options, proximity to public transport stations and stops, and preferred travel choices such as walking distance and waiting time.
Additional factors considered included comfort, punctuality, on-demand availability, proximity to residential areas and key destinations, and affordability.
RTA also benchmarked the service against global best practices in countries such as Spain, Germany, the United States, and Finland.
Notably, the Bus-On-Demand service is accessible via the Dubai-Bus On-Demand smart application, available for download on the Apple Store and Google Play Store for smartphones and smart devices.
The service operates 13-seater buses along designated routes within specific geographical areas, with drivers able to communicate with passengers via the app to reach the nearest pickup point.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Khaleej Times
3 hours ago
- Khaleej Times
Dubai Airport's new AI corridor allows passengers to clear immigration without stops: Alkhaleej
Dubai Airport (DXB) is now home to an AI-powered corridor, allowing multiple travellers to pass through immigration controls within seconds. The new service allows up to 10 people to pass through at the same time, without having to stop or present identification documents, according to local newspaper Alkhaleej. The airport systems now recognise passenger data even before they arrive at border crossings, said Lieutenant General Mohamed Ahmed Al Marri, Director-General of the General Directorate of Identity and Foreigners Affairs (GDRFA) in Dubai. The new AI-powered corridor also speeds up process es and doubles the capacity of airports, as multiple passengers can be processed at once. In addition, AI also helps in detecting violations as it refers any suspicious passport directly to forgery experts, Al Marri added. The new service is the first of its kind worldwide and comes as part of an integrated system that puts the experience of "boundless travel" within travelers' reach, Al Marri stated. DXB maintained its position as the world's busiest airport in terms of international passenger traffic for 2024, according to a report by Airports Council International (ACI) World. Travellers' impressions Many passengers who walked through the corridor expressed their admiration for the quick clearing service. 'I travelled with my family and the experience was smooth and exceptional. The procedures have become much faster thanks to this corridor, as travel can now be completed in record time without the need to stop at passport control counters,' said Mohammed Amer from Syria. Another traveller called Mahmoud Balou from Canada praised Dubai's efforts to adopt the latest technologies that help cut waiting time and prevent congestion, making the travel experience more enjoyable and seamless, according to the Alkhaleej report.
Zawya
7 hours ago
- Zawya
Landmark Group's Home Centre achieves 39% brand awareness uplift with CTV Ads
Dubai, UAE – Home Centre, a leading furniture and home furnishings retailer in the Middle East, North Africa, and the Indian subcontinent, partnered with ThePubverse by ArabyAds to activate a Connected TV (CTV) advertising campaign during Ramadan 2025. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home Centre leveraged ThePubverse's exclusive home-screen placements on LG Connected TVs, delivering precise targeting and full-screen visibility to a premium female audience segment. To measure real-time campaign impact, a Brand Lift Study (BLS) was deployed directly on CTV devices, capturing performance across key upper- and mid-funnel metrics. The campaign exceeded engagement benchmarks for CTV in the region, delivering a significant uplift across brand awareness (39%), ad recall (37%), and brand consideration (29%), reinforcing the role of CTV as a powerful medium for brand amplification during peak shopping seasons. Akash Saxena, Senior Digital Marketing Manager at Home Centre, commented: "We are committed to digital innovations. That's exactly why we invested in Connected TV advertising and partnered with ThePubverse by ArabyAds. The niche audience targeting capabilities, premium home-screen experience with 100% brand safety, and deterministic BLS - Brand Lift Survey were uniquely offered and are a mark of impactful technology innovation in the advertising landscape. The results have been very encouraging, with a very good response from the market, and we look forward to more such initiatives'. Building on this success, Ayman Haydar, CEO of ThePubverse by ArabyAds, added, "Our collaboration with Home Centre during Ramadan 2025 demonstrates the power of Connected TV to elevate seasonal campaigns with precision and scale. Through premium LG home-screen inventory, advanced audience targeting, and real-time measurement, ThePubverse delivered Home Centre's message directly into living rooms at a moment that truly matters. This campaign is a clear example of how CTV drives both engagement and brand lift. We're proud to have partnered once again with Landmark Group and remain committed to redefining how brands connect with audiences across MENA." About Home Centre Offering outstanding value, quality products, and exceptional customer experience, Home Centre is the largest omnichannel retailer for home furnishings in the Middle East, North Africa & the Indian sub-continent. Established in 1995 with its first store in the UAE, today Home Centre has a wide network of over 160 stores across the GCC, North Africa, and India. Easy to navigate and serving as a one-stop solution for all home furnishing, the Home Centre e-commerce platform provides customers with an extensive range of over 14,000 products at the tip of their fingers. Complying with international standards, Home Centre houses products sourced from over 50 countries worldwide. Home Centre's in-house team of designers and buyers draws inspiration from the latest global trends and brings stylish and innovative furniture, customised to suit local preferences. | Facebook | Twitter | Instagram About ThePubverse ThePubverse is the publisher monetization arm of ArabyAds, providing premium advertising inventory, precision targeting, and transparent measurement tools across digital platforms in the Middle East. As part of the ArabyAds ecosystem, ThePubverse enables brands to engage audiences through innovative solutions like Connected TV with measurable outcomes and brand-safe environments. For Media Enquiries: pr@
Zawya
7 hours ago
- Zawya
The UAE Artificial Intelligence Office launches the third edition of the ‘Samsung Innovation Program'
As part of the UAE Artificial Intelligence Camp activities Dubai, UAE: The UAE's Artificial Intelligence, Digital Economy, and Remote Work Applications Office and Samsung Gulf Electronics have launched the third edition of the 'Samsung Innovation Campus' program as part of the UAE Artificial Intelligence Camp 2025, with the aim of empowering a generation of talents and innovators in the UAE in the field of artificial intelligence. The partnership will see Samsung's globally recognized Samsung Innovation Campus program become an integral part of the UAE Artificial Intelligence Camp — the region's largest gathering of AI events, workshops, and hackathons — and for the second year in a row, the program aims to enrich participants' knowledge in various areas, most notably the fundamentals of artificial intelligence. Dr. Abdelrahman Al Mahmoud, Director at the UAE Artificial Intelligence, Digital Economy, and Remote Work Applications Office, affirmed that the UAE Government is committed to sustaining its partnerships with leading global technology companies, while continuing to enhance the exchange of best practices, expertise, and knowledge, as well as launching and implementing joint educational and knowledge-based programs. These efforts contribute to achieving the UAE's visions in the field of artificial intelligence. He added that embedding the Samsung Innovation Campus within the UAE Artificial Intelligence Camp provides participants with access to diverse, world-class learning opportunities, and reflects the UAE Government's efforts to develop the capabilities of the new generation of innovators and experts in artificial intelligence, strengthening their contributions and role in shaping the future. DooHee Lee, President of Samsung Gulf Electronics, stated, "At Samsung we believe that blending both education and technology provide a powerful combination for progress. Bringing Samsung Innovation Campus to the UAE AI Camp allows us to do more than just teach; we are actively preparing the next generation of leaders to excel in an AI-powered future. With this partnership, we continue our mission to empower minds, and we are proud to support the UAE's efforts in preparing youth for the future through technology." The Samsung Innovation Campus curriculum, developed as Samsung's global CSR initiative, is designed to foster digital literacy and innovation amongst the youth through courses in artificial intelligence, machine learning, data analysis, and IoT (Internet of Things). Participants will learn from industry experts, gaining invaluable insights and practical skills crucial for careers in the rapidly expanding technology sector. The UAE AI Camp 2025, held from mid-July to mid-August, featured more than 70 sessions, interactive workshops, hackathons, challenges, and lectures. The camp engaged all segments of society — from children, school and university students, and youth to AI and coding experts — offering a comprehensive learning experience across seven main themes: the future of artificial intelligence; data science and machine learning; smart applications in education, healthcare, and finance; web development and robotics; AI governance and ethics; cybersecurity; and virtual and augmented reality.
