Tyla is the latest celeb to get her own Erewhon smoothie
If you've ever wondered what LA's favourite status symbol is, look no further than Erewhon.
The wellness mecca that sells celery juice for the price of a small dinner and turns smoothies into celebrity-backed lifestyle statements.
Known as much for its eye-watering prices as for its cult health products, Erewhon is less grocery store and more spiritual pilgrimage for the green juice elite.
And yes, we're talking about that Erewhon – where smoothies regularly top $20 and a bottle of water can make your bank account weep. But somehow, getting a signature drink here has become the new Hollywood rite of passage, right up there with landing a Vogue cover or scoring a front row seat at Paris Fashion Week.
Hailey Bieber started the craze with her now-iconic Strawberry Glaze Skin smoothie ($20), a pink dream that sold out daily and basically broke the internet.
Sabrina Carpenter followed up with her Short N'Sweet smoothie ($23), a flirty blend to match her coquette era.
Sofia Richie Grainge kept it sleek with her Sweet Cherry smoothie ($21), fitting for the new queen of quiet luxury. Even Kendall Jenner joined in with the Peaches & Cream smoothie ($23), cementing Erewhon's celebrity-smoothie conveyor belt as the ultimate it-girl benchmark.
Now, Push 2 Start singer Tyla is stepping into the smoothie spotlight with her own dreamy blend, aptly named Bliss – and it might just be Erewhon's most tropical offering yet.
Retailing for a cool $22, this fruit-forward stunner is described on Erewhon's website as:
"Bliss by Tyla is a signature smoothie from Erewhon's Tonic Bar, crafted with MALK Organic Coconut Milk and Vita Coco Farmer's Organic Coconut Water. This vibrant blend includes organic hibiscus tea, mango, and pineapple, enhanced with vanilla collagen and dragonfruit coconut cream. Certified organic ingredients ensure purity and quality."
Sounds delish, right?
The full ingredient lineup is just as dreamy: MALK Organic Coconut Milk, Vita Coco Farmer's Organic Coconut Water, Organic Hibiscus Tea, Organic Maple Syrup, Organic Lemon Juice, Organic Mango, Organic Pineapple, Vanilla Collagen, Ultima Replenisher Lemonade Electrolytes, Eidon Minerals Silica and Dragonfruit Coconut Cream.
Basically, a tropical vacation in a cup with a side of wellness science.
With 'Bliss' now on the menu, Tyla officially joins the Erewhon hall of fame.
It's clear that in 2025, having your own overpriced smoothie is just part of being that girl in LA.
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