Happy Valley tourism receives over $1 million in grant funding
CENTRE COUNTY, Pa. (WTAJ) — The Happy Valley Adventure Bureau (HVAB) is rolling out over $1 million in tourism grants to 81 recipients over the net fiscal year.
The annual event awards funding to projects and organizations that 'foster visitation' according to a press release from the HVAB. This year the bureau is giving out a record-breaking $1,100,750. HVAB CEO Fritz Smith attributes the boost in funds to the county doubling its hotel tax five years ago.
'When we got the room tax increased five years ago, that was our goal was to, within five years, reach that $1 million mark in terms of grants that we awarded,' Smith said.
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Commissioner Steve Dershem said it took 'a lot of thought' to make the decision to raise the tax. But, five years out from the tax raise, he says the initiative was a 'tremendous success.'
The $1.1 million is being split among 81 recipients, including tourism heavy-hitters like 4th Fest, Grange Fair and Arts Fest. Of the 81, 11 of them are newcomers to the program.
'We also wanted to stimulate new events,' Smith said. 'And so over the years, we've really been able to be successful with that because of this program.'
Some of the new faces include Burning Ma'am, AAUW State College and the Bellefonte Historical Railroad Society. New or old, local officials say each organization plays a role in making the county more appealing.
'These large events are major economic drivers for the local economy, and they're places for reunions and fellowship among local residents and those who return to our community for these events,' Commissioner Amber Concepcion said.
The grants will begin distribution in July. For a full list of the recipients, visit the HVAB's website.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Happy Valley tourism receives over $1 million in grant funding
CENTRE COUNTY, Pa. (WTAJ) — The Happy Valley Adventure Bureau (HVAB) is rolling out over $1 million in tourism grants to 81 recipients over the net fiscal year. The annual event awards funding to projects and organizations that 'foster visitation' according to a press release from the HVAB. This year the bureau is giving out a record-breaking $1,100,750. HVAB CEO Fritz Smith attributes the boost in funds to the county doubling its hotel tax five years ago. 'When we got the room tax increased five years ago, that was our goal was to, within five years, reach that $1 million mark in terms of grants that we awarded,' Smith said. Juniata College receives approval from state nursing board for new nursing program Commissioner Steve Dershem said it took 'a lot of thought' to make the decision to raise the tax. But, five years out from the tax raise, he says the initiative was a 'tremendous success.' The $1.1 million is being split among 81 recipients, including tourism heavy-hitters like 4th Fest, Grange Fair and Arts Fest. Of the 81, 11 of them are newcomers to the program. 'We also wanted to stimulate new events,' Smith said. 'And so over the years, we've really been able to be successful with that because of this program.' Some of the new faces include Burning Ma'am, AAUW State College and the Bellefonte Historical Railroad Society. New or old, local officials say each organization plays a role in making the county more appealing. 'These large events are major economic drivers for the local economy, and they're places for reunions and fellowship among local residents and those who return to our community for these events,' Commissioner Amber Concepcion said. The grants will begin distribution in July. For a full list of the recipients, visit the HVAB's website. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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