Roku (ROKU) Surges 10.43% on Amazon Deal
Roku, Inc. (NASDAQ:ROKU) is one of the .
Roku Inc. grew its share prices by 10.43 percent on Monday to close at $82.17 apiece after clinching a major exclusive advertisement deal with Amazon Ads.
In a statement on Monday, Roku, Inc. (NASDAQ:ROKU) said that it partnered with Amazon Ads to offer the largest authenticated Connected TVs (CTV) platform that would give advertisers access to more than 80 percent of households, or 80 million users connected with CTVs.
Under the partnership, Amazon's demand-side platform would make Roku the primary platform for addressable CTV ad buying, and enable advertisers to run campaigns across major streaming services such as The Roku Channel, Prime Video, as well as other leading CTV streaming services on Roku and Fire TV operating systems.
They will also be able to run campaigns across Disney, FOX Corporation, Paramount, Tubi, and Warner Bros Discovery, among others.
A large movie theatre filled with people enjoying a film streaming on a smart TV.
According to the two firms, early tests of the integration propelled advertisers' reach by 40 percent in terms of unique viewers.
While we acknowledge the potential of ROKU as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.
READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.
Disclosure: None. This article is originally published at Insider Monkey.
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The system, which entered U.S. service in the 1980s, has even been able to shoot down Russian hypersonic missiles. Zelenskyy said this month that his nation needs to "urgently" strengthen its air defense capabilities in response to Russia's intensifying missile and drone attacks on cities nationwide. "We urgently need positive signals from the United States -- concrete signals regarding air defense systems," he said. "We are still waiting for a response to our request to purchase systems that can help -- concrete signals, not words." Danylyuk said air defense is one area in which American support is particularly key. American-made defenses help enhance Kyiv's security in particular, he said. Without them, "Kyiv would be hit in the same way as Odesa or Zaporizhizha," Danylyuk said. "That's not nice. It will make life -- especially for Western diplomats including the U.S. diplomats -- much worse," he continued. "Will it change our will to fight? No. There will be more civilians dying, that's the only difference." Behind and far above the front line, America's enormous intelligence capabilities have also been helping Kyiv resist Russia's war. American reconnaissance flights over eastern Europe, for example, have offered Kyiv otherwise unattainable forewarning on Russian activity and assistance in targeting. The Center for Strategic and International Studies said in May that U.S. intelligence aid has been "extensive," including signals, imagery and human intelligence. "This support has enabled Ukraine to counter missile barrages, disrupt covert operations and track force movements," CSIS wrote. Notably, Ukraine's air raid alerts are heavily informed by U.S. satellite data. When intelligence sharing was frozen in March, Ukrainian politicians warned that the result would be more dead civilians from Russia's nightly barrages. Shell hunger has also been a major problem for both sides throughout the war. Russia has turned to North Korea and Iran for sustenance, while Ukraine has turned to the West. During President Joe Biden's term, the U.S. sent more than 3 million 155mm shells to Ukraine. Any loss of supply could prove deadly for frontline Ukrainian units. America in retreat? The disappearance of other weapons from the battlefields would serve as a potent signal of an American pivot. Kyiv relies on the U.S. for ammunition for the HIMARS rocket artillery system, for example, including the long-range ATACMS. British-French Storm Shadow/SCALP cruise missile, Ground Launched Small Diameter Bombs, M777 howitzers, AGM-88 HARM anti-radiation missiles and F-16 fighter jets are all systems either produced by the U.S. or relying on American components and systems -- thus giving Washington power to veto their transfer to Kyiv. An end to American aid, Danylyuk said, "Would create some problems," though would not "be a complete disaster" if Kyiv is able to quickly source replacements. Regardless, "Ukraine is not going to collapse," Danylyuk said, recalling the two past windows during which American aid flows froze over. "We could survive that terrible nine months without U.S. aid. So, it's not like Ukrainians are going to surrender."
