
McDonald's just made major change to the Filet-O-Fish for first time in 50 years
Filet-O-Fish fans, your time has finally come!
That's because McDonald's in the UK is introducing a brand new twist on the iconic burger, for the first time since it launched here.
After 50 years of it being a Maccies staple, you'll finally be able to order an even bigger version of your favourite menu item, as the fast food chain is releasing a Double Filet-O-Fish.
The new product, which will cost £5.29 individually, or £7.39 as part of an Everyday Value Meal, features two Pollock fish patties in crispy breadcrumbs, melted cheese and tartare sauce in a steamed bun.
For those keen to get their hands on it, the Double Filet-O-Fish will be launching nationwide from July 1, and joins other new items like the Big Arch in the line-up.
However, this won't be a one-off or limited-edition item, it'll be a permanent edition to the menu.
To celebrate the launch, you'll be able to get your hands on the new item for just £2 all day on July 1, when you order via the McDonald's App – which is less than half price.
And that's not all, a vintage character is coming out of retirement to celebrate the new burger. Phil A. O'Fish has returned to settle the debate of how to pronounce the product name correctly.
So if you've ever wondered if it's Fil-LAY or Fil-LET, there's now an official answer…
And we're sorry to say that if you've been saying Fil-LET, you've been getting it wrong, as it's actually Fil-LAY.
But at least now you know, so when you go to order one soon, you won't butcher the name.
According to McDonald's the iconic fish sandwich dates back to 1962 in the USA, when Lou Groen, a Maccies Franchisee from Cincinnati noticed a decrease in sales on Fridays.
This was because the restaurant was located in a predominantly Roman Catholic neighbourhood and catholics abstain from eating meat on Fridays.
As such, Lou convinced McDonald's to test a breaded whitefish sandwich. The fast food chain initially wasn't keen on the idea, as fish required a more complicated cooking process.
McDonald's wanted to instead launch a Hula Burger – a slice of grilled pineapple and cheese on a bun – and founder Ray Krok agreed they'd launch the Hula Burger and Filet-O-Fish on a Friday and whichever sold better would be added to the menu.
The final score? Hula Burger: 6, Filet-O-Fish: 350.
And the rest, as they say, is history.
Filet-O-Fish fans have been sharing the excitement for the product on Instagram, but also in a revived Facebook group from 2012 that has gone viral.
The Filet-O-Fish Facebook Society has been flooded with 3,000 new members and anecdotes, with people hailing the burger the 'best sandwich going', some proclaiming that 'one is never enough', they 'live for them' and 'adore them'. More Trending
In response to the news about the Double Filet-O-Fish, Amy Louise Bryan said: 'I FEEL SEEN! Breaming with excitement!'
While Rebecca Lo commenteD: 'Ahhhh!! I'm soo happy!!!! Best news ever!! Going to order two Filet-O-Fish now and turn it into a Big Fish Mac, to celebrate! The 1st of July is too far away.'
And Rebecca Man wrote: 'Beyond excited for this. Finally!!!!'
View More »
However, some have already started begging McDonald's to release a triple version of the fish sandwich. Whether they'll get their wish remains to be seen…
Do you have a story to share?
Get in touch by emailing MetroLifestyleTeam@Metro.co.uk.
MORE: Underrated UK village is a foodie heaven with three Michelin-starred restaurants
MORE: Bowling, burgers, fries and drinks: 10 unmissable Time Out deals
MORE: I tried the new M&S strawberry sandwich fans 'can't stop thinking about'
Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles

Finextra
18 hours ago
- Finextra
Zurich expands Cowbell collaboration
Cowbell, a leading provider of cyber insurance for small to medium-sized enterprises (SMEs) and middle-market businesses, today announced a major expansion of its product portfolio to include a comprehensive multi-line insurance offering from Zurich North America (Zurich) within the United States. 0 This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. Building on its established success in Cyber and Technology Errors & Omissions (Tech E&O), Cowbell has collaborated with Zurich to offer Zurich Select Plus through the E&S distribution channel for small to medium-sized private businesses. Zurich Select Plus is a co-branded modular suite of four coverages: Directors & Officers (D&O), Employment Practices Liability (EPL), Crime, and Fiduciary insurance. With this launch, Cowbell now offers cyber, technology errors and omissions, and management liability coverage through both a fully integrated API and a proprietary agentic email automation platform. The move mirrors Cowbell's recent diversification in the UK, where it introduced professional indemnity insurance tailored for technology providers. Together, these initiatives reflect the company's vision to scale its tech-enabled platform globally and deliver intelligent insurance solutions to businesses wherever they operate. 'In cyber insurance, we've earned a reputation for underwriting discipline, broad distribution, and a user-friendly experience,' said Jack Kudale, Founder and CEO of Cowbell. 'Cyber remains one of the most complex risks facing businesses today. By leveraging our first-of-its-kind, vertically integrated, AI-powered platform and proprietary risk modeling, we've simplified the process, enabling faster, more streamlined transactions for our broker partners. Now, we've aligned with Zurich to bring innovation to additional lines of coverage, further advancing our mission to provide comprehensive, tech-forward insurance to the global SME and middle-market segment.' The launch of Zurich Select Plus follows Cowbell's announcement, nearly a year ago, that it had secured a $60 million Series C investment led by Zurich Insurance Group. 'At the one-year mark of Zurich's investment in Cowbell, we are pleased to offer our industry-leading Zurich Select Plus product for D&O, EPL, Fiduciary, and Crime coverages. Through Cowbell's digital platform, the Zurich Cowbell collaboration and relationship can provide bindable quotes within seconds of receiving the required underwriting information,' said Kristof Terryn, CEO of Zurich North America. 'This growing alliance is just one of many ways Zurich is a transformative risk advisor and manager for businesses, including small and medium-sized enterprises.' At the heart of this evolution is Cowbell's agentic email automation platform, representing a seismic shift in submission processing. Using large language model (LLM) agents, the platform automates submission workflows by extracting, enriching, and validating data from emails, attachments, and images. Cowbell's cyber, management, and professional liability programs are available to select agents and brokers in the United States.


Metro
a day ago
- Metro
McDonald's just made major change to the Filet-O-Fish for first time in 50 years
Filet-O-Fish fans, your time has finally come! That's because McDonald's in the UK is introducing a brand new twist on the iconic burger, for the first time since it launched here. After 50 years of it being a Maccies staple, you'll finally be able to order an even bigger version of your favourite menu item, as the fast food chain is releasing a Double Filet-O-Fish. The new product, which will cost £5.29 individually, or £7.39 as part of an Everyday Value Meal, features two Pollock fish patties in crispy breadcrumbs, melted cheese and tartare sauce in a steamed bun. For those keen to get their hands on it, the Double Filet-O-Fish will be launching nationwide from July 1, and joins other new items like the Big Arch in the line-up. However, this won't be a one-off or limited-edition item, it'll be a permanent edition to the menu. To celebrate the launch, you'll be able to get your hands on the new item for just £2 all day on July 1, when you order via the McDonald's App – which is less than half price. And that's not all, a vintage character is coming out of retirement to celebrate the new burger. Phil A. O'Fish has returned to settle the debate of how to pronounce the product name correctly. So if you've ever wondered if it's Fil-LAY or Fil-LET, there's now an official answer… And we're sorry to say that if you've been saying Fil-LET, you've been getting it wrong, as it's actually Fil-LAY. But at least now you know, so when you go to order one soon, you won't butcher the name. According to McDonald's the iconic fish sandwich dates back to 1962 in the USA, when Lou Groen, a Maccies Franchisee from Cincinnati noticed a decrease in sales on Fridays. This was because the restaurant was located in a predominantly Roman Catholic neighbourhood and catholics abstain from eating meat on Fridays. As such, Lou convinced McDonald's to test a breaded whitefish sandwich. The fast food chain initially wasn't keen on the idea, as fish required a more complicated cooking process. McDonald's wanted to instead launch a Hula Burger – a slice of grilled pineapple and cheese on a bun – and founder Ray Krok agreed they'd launch the Hula Burger and Filet-O-Fish on a Friday and whichever sold better would be added to the menu. The final score? Hula Burger: 6, Filet-O-Fish: 350. And the rest, as they say, is history. Filet-O-Fish fans have been sharing the excitement for the product on Instagram, but also in a revived Facebook group from 2012 that has gone viral. The Filet-O-Fish Facebook Society has been flooded with 3,000 new members and anecdotes, with people hailing the burger the 'best sandwich going', some proclaiming that 'one is never enough', they 'live for them' and 'adore them'. More Trending In response to the news about the Double Filet-O-Fish, Amy Louise Bryan said: 'I FEEL SEEN! Breaming with excitement!' While Rebecca Lo commenteD: 'Ahhhh!! I'm soo happy!!!! Best news ever!! Going to order two Filet-O-Fish now and turn it into a Big Fish Mac, to celebrate! The 1st of July is too far away.' And Rebecca Man wrote: 'Beyond excited for this. Finally!!!!' View More » However, some have already started begging McDonald's to release a triple version of the fish sandwich. Whether they'll get their wish remains to be seen… Do you have a story to share? Get in touch by emailing MetroLifestyleTeam@ MORE: Underrated UK village is a foodie heaven with three Michelin-starred restaurants MORE: Bowling, burgers, fries and drinks: 10 unmissable Time Out deals MORE: I tried the new M&S strawberry sandwich fans 'can't stop thinking about' Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.


Scotsman
a day ago
- Scotsman
McDonald's: Popular meal deal axed from UK menus
You may have to pay a bit more for a McDonald's breakfast 🍔 Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... McDonald's has removed its £2.99 breakfast deal Customers have shared their disappointment on social media McDonald's has said its menu is 'always evolving' McDonald's UK has axed one of its most popular meal deals, with fans already demanding for its return. The iconic fast food chain has removed one of its breakfast deals, which includes a Sausage and Egg McMuffin and a hot drink for £2.99. Advertisement Hide Ad Advertisement Hide Ad McDonald's has a range of deals available, however some may be only available for a limited time. McDonald's: Popular meal deal axed from UK menus - customers left disappointed | gargantiopa - The £2.99 breakfast deal was originally 20p cheaper at £2.79 for a Sausage and Egg McMuffin and a hot drink, but now has been withdrawn from the McDonald's menu completely. Despite the removal of the breakfast deal, this does not mean that the Sausage and Egg McMuffin and hot drinks have been removed from the menu, you will just have to pay more for the items. As part of McDonald's regular menu, the Sausage and Egg McMuffin is priced at £3.39 and hot drinks start from £1.39. Advertisement Hide Ad Advertisement Hide Ad What has been the public reaction to the axing of the £2.99 breakfast deal? McDonald's fans have been sharing their thoughts on the removal of the £2.99 breakfast deal. One social media user wrote: 'Shame on you for taking £2.99 sausage egg McMuffin and hot drink deal off! Do you know how many struggling UK citizens relied on this for a substantial breakfast? Now at £5, it's out of their range." What has McDonald's said? A spokesperson for McDonald's UK said: 'We know how much our customers enjoy our iconic breakfast offerings and it was great to see the popularity of that Breakfast Deal. We're always evolving our menu to keep things fresh and exciting for our customers, and we regularly review our Saver Menu to ensure it offers choice for all.' Advertisement Hide Ad Advertisement Hide Ad If you have a food and drink story to share with us, we'd love to hear from you. You can now send your stories to us online via YourWorld at It's free to use and, once checked, your story will appear on our website and, space allowing, in our newspapers.