New Balance just dropped the sneakers everyone's talking about for 2025 and we have the inside scoop
And we were recently treated to a behind-the-scenes look at all of New Balance's 2025 product releases, and let me tell you, we are in for a treat.
New Balance was once a label associated with classic dad-style comfort, but not anymore; the brand has undergone a full-blown style evolution.
The brand has emerged as a fashion-forward favourite among influencers, athletes, and street-style icons alike.
Whether spotted on runways, in gyms, or on the streets of New York and Sydney, New Balance sneakers are everywhere.
The upcoming lineup doesn't just deliver on style; it's packed with performance technology, thoughtful design, and the kind of aesthetic appeal that effortlessly blends fashion and function.
Leading the charge is the Abzorb 2000, priced at $260.
A nod to early 2000s nostalgia, this sneaker brings together chunky silhouettes with modern comfort technology, making it a favourite for both archival collectors and new-age trendsetters. It's already sold out but is currently available for pre-order here.
The New Balance 9060, retailing at $230, continues to ride the wave of success that began with its earlier iterations.
Sleek, sculptural, and instantly recognisable, it's the kind of shoe that elevates every outfit, regardless of whether it's paired with track pants or tailored trousers.
Another standout is the New Balance 471, a $170 all-rounder that blends retro design cues with athletic functionality.
It's accessible, stylish, and easy to wear, perfect for those who want everyday comfort without compromising on looks. I have a pair of these and love them; they've become my everyday shoe.
For runners and fitness enthusiasts, the Fresh Foam X 860v14 at $240 and the FuelCell Rebel v5 at $230 are making waves for their precision-engineered support and bounce-back cushioning.
These aren't just performance shoes — they're high-tech pieces of wearable gear, optimised for everything from marathon training to intense gym sessions.
The Fresh Foam X 1080 v14, the most premium offering at $270, is a testament to New Balance's commitment to innovation.
Built for long-distance comfort with next-level responsiveness, it's designed for serious athletes, but its streamlined look means it fits just as well into a streetwear wardrobe.
On the basketball court, the Fresh Foam BB V3, which retails for $220 and the Two WXY V5, which retails for $200, are gaining traction among both professional players and sneakerheads.
These models combine court-ready agility with cutting-edge foam technology and bold colourways, marking a new era in New Balance's presence in the basketball space.
New Balance's 2025 lineup proves that they're not just keeping up with trends; they're setting them.
From the sidewalk to the catwalk, these shoes are more than footwear — they're a statement.
New Balance Best Picks
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- Sydney Morning Herald
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The Age
4 days ago
- The Age
$550 running shoes? The brands battling for the competitive edge in activewear
But, activewear is about more than performance. It's about comfort and tribalism (and, for some, whether it can pass at work or when we're out socially). In that race, Lululemon was arguably the winner on the Gold Coast. While it had no signage at the official event site, the Canadian brand's name was plastered across a red coach ferrying people to the race and back to the QT hotel where it hosted a live recording of Australia's top running podcast, Inside Running, and turned the second floor of the hotel into a clubhouse. Loading Complete with DJ, Lululemon branded cans of 'volcanic filtered' water, free yoga classes, a recovery station, ice cream and coffee. It was also the location of the marathon 'after party'. It may have a handful of elite athletes in its stable, including Olympic marathoner Jess Stenson and Canadian tennis player Leylah Fernandez, but it was clear Lululemon is targeting a different market: those who like mingling as much as moving. 'Brands are competing as much on the 'tribe' they create as they are on performance,' says Trent Rigby, director of the retail strategy consultancy Retail Oasis. 'ASICS is really doubling down on its reputation for serious athletes and performance-led product, while Lululemon is owning the 'social athlete' and wellness space [appealing to those who see fitness as a holistic part of a lifestyle, not just sport].' At the coming Adidas-sponsored City2Surf, New Balance is planning its own disruption campaign, targeting what Rigby refers to as 'style conscious consumers and casual runners'. 'New Balance has repositioned itself brilliantly in Australia,' he says of the once 'pretty daggy' brand. In the activewear race, however, not all brands are keeping up. With its splashy branding, P.E Nation was once a favourite among the affluent. Not any more. 'P.E Nation is a great example of a brand failing to adapt to shifting consumer trends,' Rigby says. 'It's heavily branded statement aesthetic has struggled in today's climate of 'quiet luxury' and understated style.' Jaggard, the activewear brand co-founded by Bec Judd, has suffered a similar fate, says Dr Amanda Spry, from the School of Economics, Finance and Marketing at RMIT University. '[It] has seen a decline in cultural relevance and did not seem to pivot effectively,' she says. Instead, boutique labels with subtler branding have gained traction with the fashion-forward fitness types. Loading Spry points to Nimble, which she says represents 'eco-conscious and wellness-minded individuals', and Stax, 'which targets body-conscious and gym-focused wearers'. Rigby adds Aje Athletica, Alo, Gym Shark and DX active to the list as well as The Upside, which he says is carving out a niche by playing to luxury athleisure. And what of jacked brands such as Nike and Adidas? They are still dominant players that rely heavily on their heritage, Rigby says: Adidas for its 'streetwear-meets-performance' aesthetic, and Nike for its image as an innovator and cultural powerhouse. While Nike now sponsors the Melbourne marathon festival and is targeting female runners with the Nike After Dark series, Rigby suspects the behemoth brands may be too big to build a sense of tribe in the Australian market: 'They can't as easily create the hyper-localised and 'authentic' community-first feel that brands like Lululemon or smaller/boutique labels are excelling at here in Australia.' Whether or not we choose our running shoes or activewear with fashion and tribe in mind, the way each brand markets itself seeps into our subconscious and tells a story about what type of person it represents. 'The activewear brands winning today are the ones merging performance, style and community. They're selling a sense of belonging within a 'tribe',' Rigby says. 'Activewear is no longer just about what you wear to train, but what your choices say about your lifestyle and values.'
7NEWS
24-06-2025
- 7NEWS
New Balance just dropped the sneakers everyone's talking about for 2025 and we have the inside scoop
If you ask me, New Balances are the IT-girl shoe of 2025. And we were recently treated to a behind-the-scenes look at all of New Balance's 2025 product releases, and let me tell you, we are in for a treat. New Balance was once a label associated with classic dad-style comfort, but not anymore; the brand has undergone a full-blown style evolution. The brand has emerged as a fashion-forward favourite among influencers, athletes, and street-style icons alike. Whether spotted on runways, in gyms, or on the streets of New York and Sydney, New Balance sneakers are everywhere. The upcoming lineup doesn't just deliver on style; it's packed with performance technology, thoughtful design, and the kind of aesthetic appeal that effortlessly blends fashion and function. Leading the charge is the Abzorb 2000, priced at $260. A nod to early 2000s nostalgia, this sneaker brings together chunky silhouettes with modern comfort technology, making it a favourite for both archival collectors and new-age trendsetters. It's already sold out but is currently available for pre-order here. The New Balance 9060, retailing at $230, continues to ride the wave of success that began with its earlier iterations. Sleek, sculptural, and instantly recognisable, it's the kind of shoe that elevates every outfit, regardless of whether it's paired with track pants or tailored trousers. Another standout is the New Balance 471, a $170 all-rounder that blends retro design cues with athletic functionality. It's accessible, stylish, and easy to wear, perfect for those who want everyday comfort without compromising on looks. I have a pair of these and love them; they've become my everyday shoe. For runners and fitness enthusiasts, the Fresh Foam X 860v14 at $240 and the FuelCell Rebel v5 at $230 are making waves for their precision-engineered support and bounce-back cushioning. These aren't just performance shoes — they're high-tech pieces of wearable gear, optimised for everything from marathon training to intense gym sessions. The Fresh Foam X 1080 v14, the most premium offering at $270, is a testament to New Balance's commitment to innovation. Built for long-distance comfort with next-level responsiveness, it's designed for serious athletes, but its streamlined look means it fits just as well into a streetwear wardrobe. On the basketball court, the Fresh Foam BB V3, which retails for $220 and the Two WXY V5, which retails for $200, are gaining traction among both professional players and sneakerheads. These models combine court-ready agility with cutting-edge foam technology and bold colourways, marking a new era in New Balance's presence in the basketball space. New Balance's 2025 lineup proves that they're not just keeping up with trends; they're setting them. From the sidewalk to the catwalk, these shoes are more than footwear — they're a statement. New Balance Best Picks
