Poundland to axe two popular services ahead of latest store closures
Poundland shoppers will soon no longer be able to order products online. It comes amidst a restructuring plan to "simplify and refocus" the firm.
Starting from September 16, the discounted high street chain has confirmed in an update that its website will no longer be offering an online delivery service, leaving it available for "browsing only."
While the budget firm only launched its online service in 2022, this move will see the struggling company put the focus back on in-store shopping as it prepares to launch even more £1 ranges and new items.
However, the website won't be disappearing for good, as it will still showcase all the year-round and seasonal ranges on offer in stores, alongside providing local store opening hours.
The Poundland Perks app will also be getting retired, although any vouchers that have so far been earned will be valid for redemption in any Poundland store until January 15, 2026.
Sharing a statement on the decision to axe the scheme, Poundland said: "This means that we'll focus on having the best prices, for everyone, in all of our stores – no need for an account, data, membership or vouchers. Just amazing value every day."
Launched late last year, the retailer's loyalty scheme allows shoppers to earn 'Perky Points' when they shop in store, allowing them to be turned into a voucher when they hit 5,000 points.
The app also offers its members a range of exclusive prices, similar to other schemes on the market, alongside weekly prizes with its "Win it Wednesday" offer.
A spokesperson for Poundland recently told the Daily Record: "We know these changes will disappoint our digital shoppers, they're part of our determination to simplify and refocus our business for customers and colleagues alike.
When Poundland is at its best, it's an 'everyday low-price' retailer and we want to make sure all customers can benefit from our low prices without the hassle of looking for a voucher in an app.
"We know our customers love the simplicity of our low prices when they shop with us in store, and these changes will help our plans to strengthen that."
News of the two popular online services being axed comes amidst a major restructuring plan for Poundland that has included a wave of store closures across the UK.
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It will see the budget high street brand reduce its network from 800 stores to around 650-700 across the UK, as it looks to develop a financially sustainable operating model" following an extended period of under-performance.
This has recently affected Scottish shoppers, as the Poundland store based at Port Glasgow's Gallagher Shopping Park permanently closed its doors on Sunday, August 10.
Meanwhile, the discounter also recently earmarked a further 25 stores for closure in the coming weeks, with its Perth store set to close on August 17, while the Rivergate Shopping Centre branch based in Irvine will shut up shop on September 14.
The closures followed the struggling firm being sold from its original owners Pep & Co to former Laura Ashley owners the Gordon Brothers back in June, with the sale costing just £1.
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