Kim Kardashian's Skims Face Shapewear Backlash
And now, the billion-dollar company is selling shapewear for faces, too.
Going for $48, the 'Seamless Sculpt Face Wrap' — which comes in two shades, 'Clay' or 'Cocoa' — is marketed on the Skims website as a 'must-have face wrap' that is suitable for 'easy, everyday wear.'
'Our first-ever face innovation is here. This must-have face wrap boasts our signature sculpting fabric and features collagen yarns for ultra-soft jaw support. Velcro closures at the top and nape of the neck allow for easy, everyday wear,' the description reads.
Discussing the product further on Instagram, Kim described the face wrap as 'a necessity.' She said in a video, 'OK guys, so you know we've been doing shapewear for a really long time, and now we are gonna offer amazing face shapewear, which is just such a necessity. This material is actually infused with collagen yarns, and it's just this amazing jaw support.'
Reacting to the new product, several internet users were not at all impressed and accused Kim of profiting from women's insecurities.
'Gotta give Kim credit, she's always at the forefront of identifying new things for women to be insecure about and profiting off them,' one Reddit user said, while another wrote, 'Why the hell does everything about a woman need to be 'fixed' holy hell.'
'SKIMS : Making women feel bad about themselves since 2018,' one Instagram user commented. Someone else wrote, 'State of the world in shambles, people dying … Kim: New Hannibal Lector Nylon face wrap just dropped!!!'
'Another thing to make women feel insecure! Ladies we don't need it!!!!!!!!' another comment read. 'Does anyone else think this is too much and raises beauty standards?' someone else questioned.
Well then. Let us know what you think in the comments.
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