Salesforce Signs Definitive Agreement to Acquire Informatica
Salesforce and Informatica have entered into an agreement for Salesforce to acquire Informatica for approximately $8 billion in equity value, net of Salesforce's current investment in Informatica. Under the terms of the agreement, holders of Informatica's Class A and Class B-1 common stock will receive $25 in cash per share.
The acquisition is expected to strengthen Salesforce's data infrastructure, supporting the development and use of agentic AI.
By combining Informatica's data catalogue, integration, governance, quality, privacy, metadata management, and Master Data Management (MDM) capabilities with the Salesforce platform, the goal is to create a unified framework for deploying AI agents reliably and at scale across enterprise environments.
'We're excited to acquire Informatica for approximately $8 billion — uniting the world's #1 AI CRM with the #1 AI-powered MDM and ETL platform,' said Marc Benioff, Chair and CEO of Salesforce.
'This combination brings together Salesforce's Einstein and Informatica's CLAIRE AI engines to forge the ultimate AI-data platform — trusted, explainable, and built to scale. Together, we'll supercharge Agentforce, Data Cloud, Tableau, MuleSoft, and Customer 360, enabling autonomous agents to act with intelligence, context, and confidence across every enterprise.'
'This is a transformational step in delivering enterprise-grade AI that is safe, responsible, and deeply integrated with the world's data.'
ALSO READ: Saudi Airlines Selects Informatica to Transform Customer Experience
Amit Walia, CEO of Informatica, said, 'Joining forces with Salesforce represents a significant leap forward in our journey to bring data and AI to life by empowering businesses with the transformative power of their most critical asset — their data.
'We have a shared vision for how we can help organisations harness the full value of their data in the AI era.'
Upon close, Salesforce plans to integrate Informatica's technology stack — including data integration, quality, governance, and unified metadata for Agentforce, and a single data pipeline with MDM on Data Cloud — seamlessly embedding this 'system of understanding' into the Salesforce ecosystem.
'Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data. The combination of Informatica's advanced catalogue and metadata capabilities with our Agentforce platform delivers exactly this,' said Steve Fisher, President and Chief Technology Officer, Salesforce.
'Imagine an AI agent that goes beyond simply seeing data points to understand their full context — origin, transformation, quality, and governance. This clarity, from a unified Salesforce and Informatica solution, will allow all types of businesses to automate more complex processes and make more reliable AI-driven decisions.'
Salesforce will also support Informatica's continued strategy of building best-in-class, AI-powered data management products — delivering a complete, end-to-end platform with industry-leading, integrated solutions to connect, manage, and unify data across any cloud, hybrid, or multi-cloud environment.
ALSO READ: Informatica and Amazon Web Services Expand Relationship With New Innovations
The proposed acquisition — pursued with strategic clarity and financial discipline, and aligned to Salesforce's responsible M&A framework — and the rapid integration of Informatica's premier data management capabilities with Data Cloud is a timely opportunity to further Salesforce's position in the AI revolution.
'Our acquisition strategy is methodical, patient, and decisive — targeting transformative assets like Informatica when the calculus aligns to maximise customer success,' said Robin Washington, President & Chief Operating and Financial Officer, Salesforce.
'This proposed acquisition will be a key enabler for Salesforce's next phase of AI-driven growth — and we will move quickly to integrate their capabilities and unlock synergies on a fast timeline, particularly in areas like Public Sector, Life Sciences, Healthcare, and Financial Services.'
'We're laser-focused on accelerated execution to increase our market differentiation and deliver sustained benefits for all Salesforce stakeholders.'
Bruce Chizen, Informatica Chairman, said, 'Permira and CPP Investments partnership with Informatica is clear proof of the benefits of a long-term investing mindset and focus on transformational growth at scale. This exceptional outcome with Salesforce is testament to that philosophy.'
Salesforce plans to invest in Informatica's ecosystem of data and infrastructure partners and apply the full power of Salesforce's marketing and distribution teams to push the growth of Informatica's cloud business.
ALSO READ: Salesforce Announces Agentforce for Marketing Efficiency
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It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. 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Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Channel Post MEA
5 days ago
- Channel Post MEA
Salesforce Showcases AI-powered Digital Labour
Salesforce showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at Agentforce World Tour Dubai, held at Madinat Jumeirah today. Salesforce brought together more than 3,000 delegates for the event, including customers, partners, and associates, demonstrating the fast-growing interest and strong demand for digital labour solutions that can help drive efficiency and transformation for organisations across all sectors. Keynote speakers included Salesforce's Marco Hernansanz, executive vice president & CEO Southern Europe, Middle East and Africa; Mohammed Alkhotani, senior vice president and general manager, Middle East; Maha Alaoui, head of solution engineering, MEA; Polly Summer, Chief Adoption Officer; and Olfa Kharrat, director of product management for AI and Agentforce. The speakers shared insights about the company's strategy and how its latest innovations in AI, data and CRM are helping customers transform. Delegates gained insights into how organisations are transforming with Salesforce solutions including Agentforce, Data Cloud and Customer 360 to drive success on a unified, trusted platform. Keynotes and presentations, including by Salesforce's customers and partners, covered the role of AI in sectors such as retail, real estate, travel, automotive, and manufacturing. They also explored using Data Cloud to create a trusted foundation for Agentforce, how to make the leap from 'good to great' customer experience, and how organisations can grow their team's AI experience. More than 15 customers from across the region participated in the event, demonstrating transformative use-cases that illustrate how they have transformed key aspects of their operations with Salesforce. National Bank of Kuwait revealed how it has leveraged data in Tableau to uncover insights, drive smarter decisions, and enhance business performance. In a session titled, 'Transforming Education with AI & Automation', Aldar Education, a leading education group in Abu Dhabi, discussed its partnership with Publicis Sapient to digitize student services, streamline admissions, and enhance parent engagement using AI-powered automation. Meanwhile, French energy group Engie, which has operations around the world including a regional HQ in Dubai, demonstrated how it used a tailored Salesforce Cloud solution to transform its renewable energy sales in Poland. Other companies presenting at the event were: Al Tayer, MAF Retail LLC, Zulekha Hospital, Ducab, Raiffeisen Bank International AG, Red Sea Global, and Marhaba. The potential of Agentforce and digital labour to transform operations featured prominently with sessions focused on private and public sector transformation, particularly the delivery of citizen services, and real estate, where Salesforce is helping customers optimise sales processes and enhance productivity to deliver a better experience for buyers and sales teams. Mohammed Alkhotani said that AI and digital labour will play an increasing role in enabling organisations to raise efficiency while innovating, improving customer service, and supporting national visions. 'Organisations in the Middle East are keen to leverage AI to transform their operations and thrive amid tough competition,' Alkhotani said. 'Customers want to tap growth opportunities and support national visions – yet many are understandably perplexed by AI and how to deploy it effectively. Today's event offered the ideal opportunity to showcase the power of Agentforce to transform organisations with autonomous AI agents that complement human employees, while delivering new levels of efficiency and customer experience.' With AI skills vital to the success of digital transformation within organisations, Salesforce recently partnered with Chalhoub, the Dubai-based luxury goods retailer and distributor, to create a training program to empower women at the company. The Chalhoub x Salesforce Women in Tech Leadership & Innovation Program was themed 'Women Driving Digital Innovation: AI, Data, and Cloud for the Future', and more than 60 participants graduated during Agentforce World Tour having completed a rigorous four-week course. The program focused on areas including technology and leadership; customer centricity; diversity, equity and inclusion; and future skills and career growth. Representatives from Chalhoub and Salesforce delivered a keynote at Agentforce World Tour to spotlight the program's successes in empowering women to spearhead digital leadership. Salesforce is well positioned to support transformation efforts in the UAE and the wider region after establishing a new office in the UAE in October 2024 and committing to invest $500m in Saudi Arabia earlier in the year. Organisations are keen to deploy AI, but don't necessarily have all the know-how and tools to do so effectively. Nearly half of customer service teams, over two-fifths of salespeople, and a third of marketers say they've fully implemented AI to augment their work, yet 77% of business leaders cite nagging issues around trusted data and ethics that could grind their deployments to a halt, according to Salesforce's most recent Trends in AI for CRM report. Meanwhile, organisations in the UAE increasingly recognise the need for AI-based solutions to liberate human employees from the repetitive, mundane tasks that often reduce productivity. With sales reps in the UAE spending an average of just 27% of the workweek connecting with customers, organisations see AI as a potential solution – 75% of sales teams in the UAE have either fully implemented AI or are experimenting with the technology, according to Salesforce's most recent State of Sales report. This indicates pent-up demand for solutions that offer to simplify effective AI deployments. 0 0
Zawya
5 days ago
- Zawya
Salesforce showcases AI-powered digital labour as catalyst for transformation
Dubai, UAE: Salesforce showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at Agentforce World Tour Dubai, held at Madinat Jumeirah today. Salesforce brought together more than 3,000 delegates for the event, including customers, partners, and associates, demonstrating the fast-growing interest and strong demand for digital labour solutions that can help drive efficiency and transformation for organisations across all sectors. Keynote speakers included Salesforce's Marco Hernansanz, executive vice president & CEO Southern Europe, Middle East and Africa; Mohammed Alkhotani, senior vice president and general manager, Middle East; Maha Alaoui, head of solution engineering, MEA; Polly Summer, Chief Adoption Officer; and Olfa Kharrat, director of product management for AI and Agentforce. The speakers shared insights about the company's strategy and how its latest innovations in AI, data and CRM are helping customers transform. Delegates gained insights into how organisations are transforming with Salesforce solutions including Agentforce, Data Cloud and Customer 360 to drive success on a unified, trusted platform. Keynotes and presentations, including by Salesforce's customers and partners, covered the role of AI in sectors such as retail, real estate, travel, automotive, and manufacturing. They also explored using Data Cloud to create a trusted foundation for Agentforce, how to make the leap from 'good to great' customer experience, and how organisations can grow their team's AI experience. More than 15 customers from across the region participated in the event, demonstrating transformative use-cases that illustrate how they have transformed key aspects of their operations with Salesforce. National Bank of Kuwait revealed how it has leveraged data in Tableau to uncover insights, drive smarter decisions, and enhance business performance. In a session titled, 'Transforming Education with AI & Automation', Aldar Education, a leading education group in Abu Dhabi, discussed its partnership with Publicis Sapient to digitize student services, streamline admissions, and enhance parent engagement using AI-powered automation. Meanwhile, French energy group Engie, which has operations around the world including a regional HQ in Dubai, demonstrated how it used a tailored Salesforce Cloud solution to transform its renewable energy sales in Poland. Other companies presenting at the event were: Al Tayer, MAF Retail LLC, Zulekha Hospital, Ducab, Raiffeisen Bank International AG, Red Sea Global, and Marhaba. The potential of Agentforce and digital labour to transform operations featured prominently with sessions focused on private and public sector transformation, particularly the delivery of citizen services, and real estate, where Salesforce is helping customers optimise sales processes and enhance productivity to deliver a better experience for buyers and sales teams. Mohammed Alkhotani said that AI and digital labour will play an increasing role in enabling organisations to raise efficiency while innovating, improving customer service, and supporting national visions. 'Organisations in the Middle East are keen to leverage AI to transform their operations and thrive amid tough competition,' Alkhotani said. 'Customers want to tap growth opportunities and support national visions – yet many are understandably perplexed by AI and how to deploy it effectively. Today's event offered the ideal opportunity to showcase the power of Agentforce to transform organisations with autonomous AI agents that complement human employees, while delivering new levels of efficiency and customer experience.' With AI skills vital to the success of digital transformation within organisations, Salesforce recently partnered with Chalhoub, the Dubai-based luxury goods retailer and distributor, to create a training program to empower women at the company. The Chalhoub x Salesforce Women in Tech Leadership & Innovation Program was themed "Women Driving Digital Innovation: AI, Data, and Cloud for the Future", and more than 60 participants graduated during Agentforce World Tour having completed a rigorous four-week course. The program focused on areas including technology and leadership; customer centricity; diversity, equity and inclusion; and future skills and career growth. Representatives from Chalhoub and Salesforce delivered a keynote at Agentforce World Tour to spotlight the program's successes in empowering women to spearhead digital leadership. Salesforce is well positioned to support transformation efforts in the UAE and the wider region after establishing a new office in the UAE in October 2024 and committing to invest $500m in Saudi Arabia earlier in the year. Organisations are keen to deploy AI, but don't necessarily have all the know-how and tools to do so effectively. Nearly half of customer service teams, over two-fifths of salespeople, and a third of marketers say they've fully implemented AI to augment their work, yet 77% of business leaders cite nagging issues around trusted data and ethics that could grind their deployments to a halt, according to Salesforce's most recent Trends in AI for CRM report. Meanwhile, organisations in the UAE increasingly recognise the need for AI-based solutions to liberate human employees from the repetitive, mundane tasks that often reduce productivity. With sales reps in the UAE spending an average of just 27% of the workweek connecting with customers, organisations see AI as a potential solution – 75% of sales teams in the UAE have either fully implemented AI or are experimenting with the technology, according to Salesforce's most recent State of Sales report. This indicates pent-up demand for solutions that offer to simplify effective AI deployments. About Salesforce Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM.
