'Stop stealing': BTS ARMY slams HYBE for using RM's FESTA concept to promote SEVENTEEN ahead of June reunion
As the years turn into months, months into weeks, and weeks into days, the anticipation surrounding BTS's long-awaited return continues to grow stronger. The end of their military hiatus is no longer a distant dream—it's right around the corner. From celebratory messages like 'Congratulations BTS' to exciting countdowns such as D-30 and D-20, ARMYs are eagerly awaiting the moment their beloved Bangtan Boys reunite.
After nearly three years apart, the reunion begins this June. RM and V are set to be discharged on June 10 and 11, respectively, with Jimin and Jungkook already home. SUGA will complete the final chapter of enlistments by returning on June 21, 2025, officially reuniting all seven members.
However, amid this joyful anticipation, a wave of frustration has swept through the fandom. On May 22, BTS ARMY took to social media after spotting a large new slogan draped across HYBE's Yongsan building. The message, promoting SEVENTEEN, reads: 'SEVENTEEN WILL CHALLENGE ETERNITY.' This new banner replaced BTS' long-standing and iconic slogan, 'BTS PRESENTS EVERYWHERE,' just weeks before the group's homecoming and purple month.
Outraged fans accused HYBE of insensitivity and even theft, claiming the new slogan borrows heavily from an idea that BTS—particularly RM, had discussed for their 10th anniversary. ARMYs flooded platforms like Twitter and Instagram with criticism, expressing disappointment and anger.
One fan vented, 'That's so disgusting, I don't care abt anything, but here HYBE labels stole Namjoon's idea, HYBE.' Another echoed, 'It was Namjoon's unique idea to display afbf on the HYBE building. It's been done on a building built by BTS' success, on BTS' personal request.'
A third demanded, 'HYBE better rip off that SVT label before June starts.'
Questioning the company's decision, another user asked, 'So HYBE replaced 'BTS represents everywhere' with a slogan for a group that wouldn't even be here without BTS opening the doors?' Adding to the chorus, an ARMY shared, 'This better be gone by June 1st like that's purple month.'
So why is SEVENTEEN's (SVT) slogan there in the first place?
The explanation lies in SEVENTEEN's upcoming 10th anniversary, which falls on May 26, 2025. As part of their promotional campaign, the group has taken over the HYBE building's facade with the new banner. SEVENTEEN fans, known as CARAT, defended the move.
One CARAT commented, 'Seventeen has always done this when they release a new album. Now that they're part of HYBE, it just happens to take place in that building. They're not offending or disrespecting anyone. BTS has always shown love and respect for other groups, so why this behavior?' Another added, 'Chill guys, it's their Anniversary coming—calm down.'
While tensions remain high between the fandom and HYBE, it's important to remember that BTS and SEVENTEEN have long shared mutual respect. Despite the controversy, it's likely the artists themselves remain supportive of one another behind the scenes.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Indian Express
9 minutes ago
- Indian Express
BTS loses global dominance to rising K-pop stars who just beat Kendrick Lamar and Billie Eilish in album sales
BTS is just days away from their big June reunion, with a full-group music comeback likely dropping next year. While the legendary K-pop force that once ruled the global charts may be on track to snatch back their spotlight, part of which dimmed during their military enlistment, for now, The Hollywood Reporter has crowned SEVENTEEN as the 'the world's most successful K-pop band.' The 13-member boy band, formed in 2015, just cracked the global top 3 in album sales alongside pop stars like Taylor Swift, and beating Grammy history maker Kendrick Lamar. In their recent piece, The Edge of Seventeen, the outlet heaped praises on the group's rising cultural dominance, and how these artists are reinventing themselves, doing stadium tours bigger than Bruce Springsteen's and selling as many albums as Taylor Swift. The HYBE label boy band—also home to BTS—is managed by its subsidiary, Pledis Entertainment. SEVENTEEN consists of members Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The 8, Mingyu, DK, Seungkwan, Vernon, and Dino. From giant posters and birthday banners to subway train ads and snack packs with their faces on, Seoul's drowning in SEVENTEEN mania as the group marks 10 years and drops their new album, Happy Burstday. According to the International Federation of the Phonographic Industry, in 2024, they were officially the biggest music group in the world in terms of album sales, only Taylor Swift and Drake ranked higher. SEVENTEEN beat out names like The Weeknd, Billie Eilish, and Kendrick Lamar. Big names, some with Academy Awards, others with straight-up Grammy hauls and cult-like followings. Their Asia tour (2023–2024) pulled in a jaw-dropping $98.4 million from just 24 shows, making it the highest-grossing K-pop tour of the year. Also read: Seventeen's Joshua says Jeonghan has 'a lot of worries like him', S Coups is 'straightforward' The HYBE building, currently laser-focused on plotting BTS's post-military comeback, is also soaking in the success of the Shohikigen singers, with a bold message flashing across the HQ: SEVENTEEN will challenge eternity. But that momentum might be heading for a breather, with more members gearing up for enlistment. South Korea requires all men to serve before they hit 30. Jeonghan and Wonwoo have already reported for duty, and others are next in line. Happy Burstday came in swinging, over 2.2 million copies sold on day one. Wild to think back to 2015, when they debuted with 17 Carat and barely moved 1,400 units in the first week. 'We are standing at a new starting line, preparing for a new path ahead and ready to blaze a new trail,' S Coups said during the interview with the HR. 'Most of the members are going to enlist in the military soon. Up until now, we've mostly focused on our group promotions,' Hoshi, the leader of the band, added. 'We would like to show more of our individualities, each of the members' personalities and capabilities, so that when the time comes and we get back together again as a group, we'll be able to showcase ourselves as a better Seventeen.' Also read: BTS mastermind Bang Si Hyuk may face life in prison over suspected $290 million fraud; HYBE shares plunge BTS, on the other hand, dropped their anthology album Proof in 2022. It went on to become the second-highest first-week sales for a BTS album, right behind their 2020 release Map of the Soul: 7. According to The Korea Times, it sold over 2.75 million copies in the first week. Right now, every member of the group is focused on solo projects, with J-Hope on a world tour and Jin simultaneously holding concerts across South Korea. The group is set for a full comeback in June this year, with a possible musical return lined up for 2026.
Time of India
2 hours ago
- Time of India
'I took full responsibility': Kayla Nicole opens up on having full custody and being a single parent after split from Travis Kelce
In a refreshingly candid episode of her podcast The Pre-Game, Kayla Nicole revealed the emotional and financial toll of taking full custody of the dogs she once shared with NFL star . Tired of too many ads? go ad free now Though she never names Kelce directly, the longtime on-again, off-again relationship they shared from 2017 to 2022 is well known—and so are their two dogs, Chauncey and Rambo. Kayla Nicole opens up about life after Travis Kelce and the cost of being a solo pet parent During a heartfelt conversation with guest Nazanin Mandi, the topic of post-breakup pet custody came up. Mandi explained how she and ex-husband Miguel now each care for one of their cats, prompting Nicole to reflect on her own situation. 'I have dogs with the previous partner, and I got both the dogs,' she shared. 'I took full responsibility.' "The Power to Recreate Your Identity,' Nazanin Mandi Tells All That full responsibility hasn't come cheap. 'I had a dog bill the other day that was $2,000,' she said, adding with a laugh, 'And I love my kids, but how did y'all come to that conclusion because that's impressive?' Nicole admired the maturity behind Mandi's arrangement with Miguel, noting, 'That speaks to the relationship you guys still have. That means you guys are in a good, healthy, safe space to be able to make adult decisions. ' Nicole's role as a pet mom began during her relationship with Kelce, when she first introduced Chauncey in a 2017 Instagram post filled with humor and love. 'I would like to formally introduce you all to our son Chauncey Gallagher Kelce The First,' she wrote, noting his quirks like eating his own poop and burying it in the couch. 'Me love him,' she ended, adding the hashtag #NationalTakeYourSonToWorkDay. While Nicole has made subtle nods to Kelce in past interviews, she's growing weary of being defined by that chapter of her life. On a recent Second Wind podcast, she expressed frustration over being labeled as "Travis Kelce's ex." She explained, 'You sit down and you do an hour-long interview with someone and the headline is maybe a one sentence that you said... It's like, 'Damn, girl, did you listen to anything?'' Also Read: With emotional insight and a dose of real-life pet parenting, Kayla Nicole is clearly stepping into her own spotlight—dogs, vet bills, and all.
Time of India
2 hours ago
- Time of India
Matt Martin's wife Sydney Martin shares heartfelt family update after twin birth
Wonderful news from Matt Martin and his wife, Sydney, has delighted their loved ones and supporters. Following a time of expectation, the pair embraced twin boys on June 3, 2025. This particular moment signals the start of a fresh chapter in their life. Tired of too many ads? go ad free now Loved ones and followers are celebrating alongside them as the Martins grow their family with these precious new arrivals. Matt Martin and wife celebrate the birth of their twin boys Matt Martin and his wife, Sydney, had twin sons on June 3, 2025. Strong and well-born were the infants. Six pounds, two ounces was the weight of one baby. The other was six pounds, ten ounces. The couple now has four children. The family shared this happy news on Instagram. Sydney posted a heartfelt message with a photo. She said, 'Henny and Bear, we love you so much. Our Martin clan of six is complete and our hearts are overflowing.' The post quickly gathered many likes and warm wishes from fans and friends. Matt Martin is well-known as a professional athlete. Fans have followed his career closely. This family update is a new chapter in his personal life. It shows the joy outside the game, bringing smiles to his supporters. Joy and love fill the Martin home after the twins arrive Sydney Martin's Instagram post gave a glimpse into the family's happiness. The couple now has a full house with four children. The arrival of twins is always special and a big event for any family. The Martins live in a close-knit home where love grows every day. Friends and followers of the family have sent congratulations and best wishes. Many have praised Sydney and Matt for sharing this beautiful moment with the world. Also Read: This news is fresh and genuine. It comes from the family's official social media. Tired of too many ads? go ad free now It is a real and joyful update about their lives. The twins' birth on June 1, 2025, is a milestone for the Martins. Matt and Sydney have been private about some parts of their life. But this announcement shows how happy they are now. Their family is complete, and they are ready for this new adventure. The Martins thank everyone for the love and support. Their hearts are full, and they look forward to many happy moments ahead. This news adds a warm, human story to the life of Matt Martin beyond his career.
