REV Media Group hosts ‘Ejen Ali 2' screening for PPR community
Attendees and REV Media Group representatives pose with Ejen Ali and Ejen Alicia mascots during the screening. (REV Media Group pic)
PETALING JAYA : REV Media Group recently hosted a special screening of 'Ejen Ali: The Movie 2' for underprivileged families from Program Perumahan Rakyat (PPR) communities, in line with its commitment to using technology and media as tools for its environmental, social and governance (ESG) strategy.
Held on June 4, the initiative brought together 200 attendees, including 100 beneficiaries from PPR areas across the Klang Valley, as part of the company's 'Tech For Good' programme.
The screening was made possible through a collaboration with Primeworks Studios and Pepper Labs.
Attendees were treated to 'Ejen Ali: The Movie 2', currently the highest-grossing Malaysian animated film with a box office collection of RM40.6 million.
The event also featured appearances by mascot characters Ejen Ali and Ejen Alicia, adding a memorable touch for the young audience.
'This initiative reflects our belief that technology and media can make a real difference. It's about creating a positive impact and providing meaningful experiences, especially to those who may not have easy access to them,' said Samuel Wee, chief executive officer of REV Media Group.
The screening forms part of REV's broader efforts to foster inclusive community engagement through partnerships and digital outreach.
It also underscores the company's intent to align entertainment with impact-driven initiatives for social good.
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