From Sin City To Serenity: How Caesars Is Redefining The Las Vegas Girls Trip

Forbes

30-06-2025

Sin City has undergone a transformation in recent years, as more visitors to the Nevada hotspot seek ... More wellness and relaxation. getty
Perhaps no place in the world has been more synonymous with bad behavior, lust, and let's face it, fun than Las Vegas, Nevada. From bachelorette parties and milestone birthdays to spontaneous getaways with friends, there's a reason the phrase 'girls trip' often conjures images of cocktails by the pool and glittery nights out on the Strip. But while the city's lights still beckon late into the night, there's a new glow-up underway—one that trades excess for intention and puts wellness squarely at the center of the Vegas experience—and Caesars Entertainment is helping lead the charge.
'There is no city like Las Vegas,' says Alyssa Mendes, General Manager of Nobu Hotel Caesars Palace and Vice President of Qua Baths & Spa at Caesars Palace. 'And it is our job to cater to the interests of each demographic.' That includes the female travelers who have long been the backbone of Vegas tourism, those coming to Sin City in search of connection, celebration, and increasingly, restoration.
'Guests from around the world visit our Las Vegas resorts for many different occasions—from birthdays and bachelorette parties to girls getaways,' Mendes says. 'We provide visitors with so many options for experiences across eight resorts to cater to their trips. For me, nothing says a girls trip like a trip to the spa!'
Wellness travel, once considered niche, is now a full-fledged movement. According to the Global Wellness Institute, the wellness tourism market grew to $651 billion in 2022 and continues to outpace general tourism growth globally. In Las Vegas, that trend is taking shape in uniquely Vegas ways—where rejuvenation meets luxury and world-class amenities are seamlessly woven into the itinerary alongside residencies, roulette, and rooftop dining.
'The itinerary for girls trips in Las Vegas continues to evolve, just like the city,' Mendes explains. 'Some of our guests enjoy going out to dayclubs, nightclubs, bars and lounges. Others are looking for a more laidback trip that focuses on rest and relaxation, especially as wellness travel continues to trend upward.'
Recognizing this shift, Caesars has placed renewed emphasis on its spa and wellness offerings. Qua Baths & Spa at Caesars Palace has long been a standout, but new programming is making it even more appealing to friend groups looking to unwind together. The company recently introduced its Spa Squad program, a group-friendly experience designed for wellness-minded travelers who want their spa day to feel like an elevated social event. 'Each of Caesars Entertainment's six spas offers different experiences for groups to unwind,' says Mendes. 'At Qua Baths & Spa at Caesars Palace, groups of eight or more people can book this program for a VIP relaxation experience featuring a massage or facial, assorted refreshments, a special gift, and three hours of spa facility access that includes the Roman Baths, steam room, sauna and Arctic Ice Room.'
Caesars is adapting to increased interest in wellness travel with new offerings, like its ... More recently-launched Spa Squad program at Qua Baths & Spas. Courtesy of Caesars Entertainment
Unlike many health and wellbeing-focused destinations these days, though, at Caesars, wellness doesn't mean deprivation. It's less about kale smoothies and more about cultivating joy in every form, including by way of some of Vegas's more classic offerings. That ethos is reflected in the brand's carefully curated lineup of food and beverage offerings, which blend culinary excellence with a dash of girl-power glamour.
'At Caesars Entertainment, we are grateful to work with many incredible culinary partners, including three amazing women—Giada De Laurentiis, Lisa Vanderpump and Martha Stewart,' says Mendes. 'Their restaurants and lounges are perfect for brunch, dinner, or drinks with the girls.' Whether it's Giada's California-Italian coastal cuisine, Vanderpump's Parisian garden-party aesthetic, or Stewart's elevated Americana, each space is designed for meaningful moments (and photo-worthy backdrops). Caesars knows that in the era of wellness tourism, ambiance matters just as much as the menu.
And of course, no trip to Las Vegas would be complete without a little entertainment. Fortunately, Caesars has that covered too. 'Outside of our food and beverage offerings, Shania Twain's recent residency at PH Live at Planet Hollywood was a huge attraction for girls trips,' Mendes notes. 'Who doesn't want to sing 'Man! I Feel Like a Woman' with their girl gang?'
It's a sentiment that captures the heart of what the modern girls trip has become—less about escape and more about coming home to yourself, with your closest friends by your side. The new Las Vegas itinerary is part spa, part singalong, and all about connection.
A wellness-focused girls trip to Vegas is not without some of the city's best known indulgences, ... More including delicious meals at restaurants like The Bedford by Martha Stewart. Courtesy of Caesars Entertainment
This new chapter for Caesars comes amid a broader rebranding effort across the city. Long associated with the tagline 'What Happens Here, Stays Here,' Vegas has recently introduced a new slogan—'Vegas: You Just Have to Be Here'—reflecting a more expansive, experience-driven vision of the city.
'Las Vegas is the city of endless possibility, and that starts at our resorts,' Mendes says. 'Caesars Entertainment has a rich history of firsts on the Las Vegas Strip. From introducing celebrity chef-driven restaurants to building the stage for residencies starring world-class performers, we have been instrumental in shaping what the destination is today.'
And as that destination continues to evolve, so too does the meaning of luxury. For many travelers, especially women seeking intentional time with friends, luxury now looks like slowing down, sleeping in, and soaking in a Roman bath. It's the freedom to be both playful and peaceful, to raise a toast over brunch and then unwind with a deep tissue massage—and sure, maybe finish the day with a round of cocktails and Black Jack. It's not about leaving the party behind; it's about expanding what the party can look like.
As Caesars continues to expand and refine its wellness offerings, it's clear the brand sees this shift not as a trend but as a cultural sea change. The future of the girls trip is bright, intentional, and very well rested—and Las Vegas is ready for it.
'There's a reason we've remained at the heart of the Strip for so long,' Mendes says. 'We evolve with our guests. Right now, they're asking for more ways to reconnect, recharge, and celebrate themselves. And what better place to do all three than in the desert, surrounded by friends, good food, world-class music—and a fluffy robe?'