Rare Beauty Refresh! Selena Gomez' Beauty Brand Announces Debut Fragrance, 'Rare'
First, it was their liquid blush that went viral — now, Rare Beauty by Selena Gomez is setting its sights on fragrance.
On July 29, the celebrity makeup line announced its debut eau de parfum collection, dubbed 'Rare,' which will be available online and in-store exclusively at rarebeauty.com and Sephora on August 7.
Ringing in the new season are four fall-festive scents — Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak — to pair perfectly with the *long-awaited* crisp weather and cinnamon-spiced flavors. Photo Credit: @rarebeauty/Instagram
Rare Beauty first hit beauty stands in late 2020 — an era that ultimately defined the future of the consumer market. 'Making it' required a true standout collection, especially in the makeup space. During such a time of restricted social interaction, whether there would be demand for new beauty products was uncertain. But today's household brand was quickly received by audiences everywhere, leveraging social media and digital platforms for its success.
In the beauty industry, strategic advertising only goes so far — but with precise, polished campaigns and product results that followed suit, customer expectations were exceeded, and Rare Beauty remained a topic of conversation. Now, five years later, the brand's essence endures.
If Gomez learned anything from her 20+ years in the entertainment industry, it's that consistency leads to longevity. When you continue to deliver products and campaigns through authentic, yet trend-conscious, angles, loyalty will ensue — and so will the reputation of being an expert in a saturated industry.
In 2025, social distancing has more or less become a thing of the past, meaning an appetite for an alluring perfume has once again returned — and Rare Beauty now has the space to flex its fragrance fluency.
As summer comes to a close and we trade silk scarves for soft-spun sweaters, it's essential that we have the *perfect* scents to match the styles. Whether it's for a cozy night by the fire, a fan-filled sporting event, or our first pleasant outdoor meal in months, Rare Beauty by Selena Gomez has exactly what we need — from light and floral fragrances to earthy and warm eau de parfums.
Explore Rare Beauty's new signature scents for yourself below — including full-sized bottles, travel-savvy sprays, and freshly-scented layering balms! Rare Beauty: The Future of Fragrance Rare Eau de Parfum RARE EAU DE PARFUM, $75. LAUNCHING AUGUST 7. EXPLORE NOW
Rare Beauty differentiates itself through its unique and accessible take on beauty products. A thoughtfully designed bottle requires the use of just one finger, appealing to those with dexterity issues and streamlining the application process. An oversized pump makes for easy dispensing, to be enjoyed by all. Rare Eau de Parfum Travel Spray RARE EAU DE PARFUM TRAVEL SPRAY, $30. LAUNCHING AUGUST 7. EXPLORE NOW
Got the travel bug? Don't compromise — Rare Beauty will also release a 10 mL version of the fragrance for on-the-go spritzing and an always-fresh feel. Fragrance Layering balm FRAGRANCE LAYERING BALM, $19. LAUNCHING AUGUST 7. EXPLORE NOW
Available in four scents (pictured above L-R: Amber Vanilla, Floral Peony Blossom, Fresh Bergamot, and Woody Oak), this long-lasting formula melts into the skin and further enhances your fragrance.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Grazia USA
2 days ago
- Grazia USA
Charlotte Tilbury On Her Pioneering ‘Glow' & Legacy Of Bottling Magic
Charlotte Tilbury / Image: Mecca Beauty For the first time ever, Charlotte Tilbury, the flame-haired godmother of glow, has touched down in Sydney, and to say Australia's beauty community was excited would be an understatement. TikTokers, industry insiders and makeup devotees alike practically levitated at the chance to see her in person, and with good reason. With her whimsical presence, know-how and disruptive ideas, few have changed the face of beauty—quite literally—like she has. With over three decades under her belt, Tilbury's impact spans red carpets, runways and real life, from the airbrushed perfection of Amal Clooney and Kate Moss to the everyday faces transformed by her now-iconic Magic Cream or 'Pillow Talk' Lipstick. But Tilbury's magic isn't confined to makeup. She's a storyteller, a strategist and, as any beauty editor worth their setting spray will tell you, a true visionary. Over a lengthy conversation with GRAZIA, Tilbury is warm, animated, and refreshingly unfiltered. She speaks in colour and metaphor, punctuating each point with an enthusiastic 'darling!' and the kind of wisdom that only comes from decades of mastering her craft. 'Good makeup is good lighting in a bottle,' she explains. 'That's the secret. On set, we're always using lighting to sculpt, blur, and beautify. I wanted to bring that to every woman's makeup bag… It's the 'Paris' filter, bottled.' While countless brands have tried to replicate her effect, none have quite cracked the code. 'I'm obsessed with formulas,' she says. 'I drive my scientists mad. I make them rework things over and over. So when someone dupes it, it's not just unfair, it's dangerous.' While discussing how budget dupes can end up costing us a lot more than dollars in the long term, Tilbury shared her concerns for consumers looking to dupes, urging that what may be replicated on the outside cannot be replicated on the inside. 'They're not [interested] in helping the consumer,' she urges. 'More than anything, it's what it does to everyday people that's not okay because [they're] duping people into thinking that it's going to perform the same when it's not.' Leveraging this trust that other people and brands have worked hard to cultivate and build upon becomes particularly dicey with skincare and makeup. 'You're putting this on your face,' she emphasises. 'If you ruin someone's relationship with makeup, you can ruin their confidence. That's sacred.' Charlotte Tilbury And confidence, for Tilbury, is everything. It's the invisible yet powerful ingredient she infuses into every product and every client interaction, from the subtly sculpting Lip Cheat liner to the whisper-light Unreal Skin Sheer Glow Stick, which both Kate Moss and Sienna Miller use to fake that elusive 'clean' makeup that enables them to still look like themselves—just a little more lit up .'They want something that they just scribble on in five minutes and don't look like they're wearing makeup because they like the 'no makeup' makeup.' Her genius lies in that balance between fantasy and function. 'I always say, makeup isn't just a surface-level thing,' she says. 'I've seen it in my chair so many times. Someone comes in feeling flat or invisible, and then they look in the mirror, and they light up. There's this shift in energy. It's real.' And it's this shift that Tilbury believes can change the world. 'If you go on to change one person, you can change a community… It's a ripple effect.' Though so much of her work is amplified on red carpets and A-list soirees, it's the everyday folks at home, hastily dabbing on concealer in their car mirrors and rushing off to their 9-5s that drive the beauty visionary to innovating and perfecting formulas to make them as efficient and efficacious as possible. 'I'm thinking about those women who are going, 'I can't', and that [sparks] my passion,' she says. 'They're the raison d'être for me, doing my brand right.' Before launching her namesake brand in 2013, Tilbury had already built a formidable reputation as one of the most sought-after makeup artists in the world. Her artistry graced the covers of many magazines, runway shows for Tom Ford, Stella McCartney, and McQueen, as well as the Met Gala looks of the Hollywood elite. But her beauty obsession began long before that in Ibiza, as a wide-eyed 11-year-old watching Mary Greenwell—a family friend—do makeup for supermodels on Vogue . Image credit: Mecca Beauty 'From a young age, I was first fascinated by the power of makeup and why someone who felt confident looked beautiful,' she says. 'I became obsessed with the psychology of what makes someone have that confidence, and thought, ' Why can't everyone have that feeling?'' It's that sense of transformation that underpins every Tilbury product. Magic Cream, for instance, wasn't developed in a sterile boardroom, but backstage, in the chaos of fashion week. Years before 'skin barrier health' was popularised, the makeup artist saw her fair share of damage. 'Models were exhausted doing 3 or 5 am starts and then working well into the night and just using baby wipes on their skin… More makeup before getting [back] on stage,' she recalls. 'Their skin was wrecked. I created Magic Cream to help them regain their glow. 28 seconds to gorgeous skin.' It was a backstage secret for years before she bottled it. She's as much a scientist as she is an artist. Obsessive about texture, payoff, and finish and uncompromising with what she puts out into the world. One of her foolproof bases, which she lovingly refers to as the 'JLo sandwich' technique (using the Airbrush Flawless Setting Spray between layers of the Airbrush Flawless Finish Powder), has become the stuff of red-carpet legend. 'It's the most flawless, poreless, skin-smoothing combo. Once you try it, you'll never do glam any other way.' Jourdan Dunn, Charlotte Tilbury and Kate Moss attend The Fashion Awards 2023 presented by Pandora at the Royal Albert Hall on December 04, 2023, in London, England. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images) But for all the celebrity sparkle, Tilbury's fundamental mission is to democratise beauty and amplify what already makes us beautiful. 'I believe everyone can look and feel beautiful. Makeup should be easy, intuitive, and powerful. That's why I created 'Pillow Talk', which was inspired by the beauty of natural pigments. There's something about it… Everyone looks prettier in pink.' That belief in beauty as empowerment rather than a disguise is what sets her apart. Drawn to women with presence and magnetism, she has spent her career studying them, trying to understand what it is that transforms us. 'It's about energy. It's how you feel. Beauty helps us shape that—it's a tool, not a mask,' she explains. 'We are electromagnetic beings, and the way we feel affects how we are, and our thoughts become reality.' With the right arsenal, the founder firmly believes we can be anything and anyone we want to be. In fact, it's these worlds and characters that inspire her creations, with every shade and iteration a product of her real-life experiences with people and her ability to spot their needs from an up-close vantage. Tilbury's legacy isn't only in powders and palettes, but the millions of moments when someone looked in the mirror, smiled, and felt like their most radiant self. That, truly, is the real magic. Shop the Charlotte Tilbury edit below Charlotte Tilbury Magic Cream, $98 for 30mL SHOP NOW Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, $67 SHOP NOW Charlotte Tilbury Unreal Blush Healthy Glow Stick, $60 SHOP NOW Charlotte Tilbury Airbrush Flawless Finish Powder, $74 SHOP NOW Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk, $54 SHOP NOW Charlotte Tilbury Airbrush Flawless Setting Spray, $56 SHOP NOW
Grazia USA
2 days ago
- Grazia USA
The Cast Tease More Looks From The Set Of 'The Devil Wears Prada' Sequel
Anne Hathaway is seen on the set of 'The Devil Wears Prada 2' in Manhattan on July 21, 2025 in New York City. (Photo by James Devaney/GC Images) The filming for the highly anticipated The Devil Wears Prada sequel officially began towards the end of June; however, we are just now getting a glimpse into what Andy Sachs is up to, nearly two decades on. Anne Hathaway took to her socials on July 21 to tease fans with two quick wardrobe sneak peeks. First, the star shared a TikTok captioned, 'heading to werk #dwp2' in which she was brushing her teeth. More notable than what she was doing, however, was an all too familiar-looking cerulean sweater worn by Hathaway. Though we doubt the Frame crewneck she is wearing this time around was 'fished out of some clearance bin' Anne Hathaway is seen on the set of 'Devil Wears Prada 2' on July 21, 2025 in New York City. (Photo by Raymond Hall/GC Images) She then went on to share another video on her socials, in which she stood in front of a '2' and twirled in a Gabriela Hearst maxi dress. This post was also captioned '#dwp2'. The actress was seen in this same dress, wearing a straw hat and holding a garment bag labelled 'Runway' while filming later that day. Following these sneak peeks, Hathaway was spotted out in New York City on the set of The Devil Wears Prada 2 , showing us what Andy's daily style looks like nearly two decades on. On this day, the actor was first spotted walking down the street in a casual look consisting of a Toteme tank and a denim maxi skirt from Agolde. She wore Velcro Chanel sandals and black sunglasses with the look, keeping it practical and refined. Later on, she was seen in the same sandals, but this time wearing a patchwork denim boiler suit and a black Valentino bag. Anne Hathaway is seen on the set of 'The Devil Wears Prada 2' in Manhattan on July 21, 2025, in New York City. (Photo by James Devaney/GC Images) Anne Hathaway was seen on the set of 'Devil Wears Prada 2' in Chelsea on July 21, 2025, in New York City. (Photo by Aeon/GC Images) The following ensemble leaned more office-core and included a vintage Jean Paul Gaultier pinstripe suit, vest, and matching trousers. This look was styled with heeled boots, black shades, and a few key jewellery pieces. Anne Hathaway is seen on the set of 'The Devil Wears Prada 2' on July 21, 2025 in New York, New York. (Photo by MEGA/GC Images) These looks showcase that the confident and effortless style that Andy managed to cultivate throughout her journey in the first film is still around, and better than ever. If these glimpses are anything to go by, we're at the very least in for some standout sartorial moments when the film releases on May 1, 2026. Watch this space for more on-set looks as filming progresses. The Devil Wears Prada 2 On-Set Looks Anne Hathaway is seen on the set of 'The Devil Wears Prada 2' on July 25, 2025, in New York, New York. (Photo by MEGA/GC Images) Anne Hathaway is seen on the set of 'The Devil Wears Prada 2' on July 22, 2025, in New York City. (Photo by Raymond Hall/GC Images) Anne Hathaway is seen filming 'The Devil Wears Prada 2' in Midtown on July 25, 2025, in New York City. (Photo by TheStewartofNY/GC Images) Anne Hathaway is seen on July 23, 2025, in New York City. (Photo by Patricia Schlein/Star Max/GC Images) Anne Hathaway and Meryl Streep are seen filming scenes at the 'The Devil Wears Prada 2' set in Hudson Yards, Manhattan on July 29, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Anne Hathaway is seen on the set on July 29, 2025, in New York City. (Photo by XNY/Star Max/GC Images) Anne Hathaway is seen on the set on July 28, 2025, in New York City. (Photo by James Devaney/GC Images) Anne Hathaway is seen filming scenes on July 28, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Larry Mitchell and Anne Hathaway are seen filming scenes on July 28, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Anne Hathaway is seen on the set on July 28, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Emily Blunt is seen filming scenes at the 'Devil wears Prada 2' set in Hudson Yards, Manhattan on July 29, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Simone Ashley is seen on the set of 'Devil Wears Prada 2' on July 23, 2025, in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Simone Ashley is seen filming 'The Devil Wears Prada 2' at the Museum of Natural History on August 01, 2025, in New York City. (Photo by TheStewartofNY/GC Images) topics: Anne Hathaway, The Devil Wears Prada, The Devil Wears Prada sequel, the devil wears prada 2, fashion, celebrity, celebrity fashion, celebrity style, celebrity news, Film + TV, Film + TV News, entertainment, Fashion news, Meryl Streep, Emily Bluny, simone ashley, Stanley Tucci, movies, Trending
Grazia USA
31-07-2025
- Grazia USA
'The Devil Wears Prada 2' Lookbook: Emily Blunt & Stanley Tucci's On-Set Styles
NEW YORK, NY – JULY 29: Emily Blunt is seen filming scenes at The Devil Wears Prada 2 set in Hudson Yards, Manhattan on July 29, 2025 in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Not-so-new faces have arrived on the set of The Devil Wears Prada 2 , which began filming on the streets of New York City this July. Though its premiere is nearly a year away (set to release May 1, 2026), we are getting teasers galore — and eager fans like ourselves have been spellbound by the stylish looks we've seen thus far! The highly anticipated returning cast members Emily Blunt and Stanley Tucci were captured sporting classic Runway office attire, as they appeared on set yesterday alongside costars Meryl Streep and Anne Hathaway. Dior on Day One NEW YORK, NY – JULY 29: Emily Blunt is seen on the set of The Devil Wears Prada 2 on July 29, 2025 in New York City. (Photo by BG048/Bauer-Griffin/GC Images) It would hardly be The Devil Wears Prada without carefully curated ensembles — intentional from red heads to pointed toes. Returning to her role as Emily Charlton, the anxious assistant to Miranda Priestly — who once showed newcomer Andy Sachs the ropes of dress — Emily Blunt looked both sophisticated and chic, sporting an on-trend pair of rounded Christian Dior sunnies. It's no wonder her modern-day accessorization is simultaneously bold and understated; this combination defined Blunt's officewear in the 2006 film. She's informed on exclusive, high-brow fashion, yet at the same time, she feels as though she has something to prove (hence a designer logo that can't be missed). Emily Blunt as Emily Charlton in The Devil Wears Prada (2006). Photo Credit: 20th Century Studios Nearly 20 years ago, Blunt mused in similar styles — promising, dependable silhouettes, brought up to Priestly-par with adventurous patterns and statement accessories. A consistent look is essential to building a strong character identity, with her fiery locks bringing it home. NEW YORK, NY – JULY 29: Emily Blunt is seen on the set of The Devil Wears Prada 2 on July 29, 2025 in New York City. (Photo by XNY/Star Max/GC Images) Below the bob was a look fusing office chic with everyday aesthetics: a corseted top, also by Dior, made business-appropriate with a collared shirt layered underneath, and paired with matching pinstripe slacks. The name-brand theme persisted as the star was spotted carrying a black tote by the French house, realistically-sized for a fashion-filled workday. Tucci in Tailoring NEW YORK, NY – JULY 29: Stanley Tucci is seen on the set of The Devil Wears Prada 2 on July 29, 2025 in New York City. (Photo by XNY/Star Max/GC Images) Stanley Tucci, known to Runway magazine as Nigel, stepped out on set yesterday with a fierce first look. The editorial authority and Priestly-confidant is often spotted in suited ensembles and rounded glasses. His consistency is not surprising; instead, it's characteristic. Sleek plaid married warm hues of browns, burgundy, and beiges, balanced by a striped baby-blue collared shirt. NEW YORK, NY – JULY 29: (L-R) Stanley Tucci, Meryl Streep, Anne Hathaway are seen filming scenes at The Devil Wears Prada 2 set in Hudson Yards, Manhattan on July 29, 2025 in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) Tucci, Streep, and Hathaway were seen busting through doors with the same force they used in 2006 — the trio of looks harmonious in corresponding neutral bases and hallmark suiting fabrics. More from Streep and Hathaway NEW YORK, NY – JULY 29: Anne Hathaway and Meryl Streep are seen filming scenes at The Devil Wears Prada 2 set in Hudson Yards, Manhattan on July 29, 2025 in New York City. (Photo by Jose Perez/Bauer-Griffin/GC Images) If the past few weeks are any indication, fans are now well-versed on the themes that will define Andy Sachs and Miranda Priestly's contemporary wardrobes. Hathaway stunned in yet another oversized menswear look, with a dark-toned palette akin to her first day back on set. A touch of pearls around the neck emphasized notes of refined elegance and luxe accessorizing. NEW YORK, NEW YORK – JULY 29: Meryl Streep (L) and Anne Hathaway (R) are seen on the set of The Devil Wears Prada 2 in Hudson Yards on July 29, 2025 in New York City. (Photo by GC Images) Streep went for a monochrome style on July 29, donning a heather gray co-ord with a midi skirt and oversized blazer. The squared, cat-eye shades could not be left behind. The star of the show was adorned with stacked silver jewels — and we are living for the minimal silver hoops and thin wristwatch, offset by a chunky chain bangle and matching necklace. As filming continues, we expect more styles to be served up across the City streets — and we can guarantee that Patricia Field has even more era-defining looks up her sleeve.
