Diane Von Furstenberg Expands Line And Unveils New Campaign

Forbes

2 days ago

A look from the new Diane Von Furstenberg denim collection. Photo Courtesy of Diane Von Furstenberg
Not many designers can boast that even their most iconic designs could end up on the cover of a national news magazine. Yet that is precisely where Diane Von Furstenberg's famous wrap dress was in 1976 when it appeared on Newsweek. The dress that debuted 52 years ago was revolutionary not only for its simple and chic design but for how it met the moment for the lives of modern women juggling work outside of the home for the first time en masse. Now, over half a century later, the brand, which has expanded its offerings to fit many cosmopolitan women's wardrobe needs, is evolving further with the addition of a denim collection. Additionally, launching in time for the Fall 2025 collection is a new campaign that harkens back to a young Diane Von Furstenberg.
Directed by creative director Nathan Jenden, who has been with the brand in various stints since 2001 and returned in early 2024 after a three-year hiatus, the denim collection offers a festive floral print, structured dark denim, and expands beyond typical jean silhouettes such as five-pocket and original Levi-inspired jackets.
A denim jacket dress from the new Diane Von Furstenberg Photo Courtesy of Diane Von Furstenberg
Highlights include the printed and ruffled Luisa slip dress, the printed and tailored Blair jacket and coordinating pants for the Canadian tuxedo look, the ruffled Nicky blouse, and the white braided-waistband patch pocket jeans. In dark denim, the Michele jumpsuit in denim knit is inspired by Diane's Studio 54 days, another style is a double-breasted jacket dress, and a fit and flare bustier dress.
For the Fall 2025 season, the brand tapped model Ansley Gulielmi for a series of images styled by Emma Wyman and shot in New York City by Brianna Capozzi, who has shot campaigns for the brand Pinko and celebrities such as A$AP Rocky, Indya Moore, and Selena Gomez.
These images and Gulielmi bear an uncanny resemblance to DVF in the 1970s, a la her Studio 54 and Andy Warhol portrait days. Another picture of the model lounging recalls a memorable photo of the designer sprawled across her bed, which features a curved sunburst pattern, in a room swathed in florals, lace, and a leopard print rug.
A image from the Fall 2025 Diane Von Furstenberg campaign. Photo Courtesy of Diane Von Furstenberg
The images complement the collection, which, when styled by Wyman, also evokes the Seventies. Key styles include knitted jacquard suiting and reversible coats lined with faux fur, satin pants, tweed suits, and modern pinstripes on chiffon. Prints, a brand signature, and textures include lace, mesh tulle, plaid, and the Ginkgo Fan print, which returns in a neutral, muted tone. Trompe l'oeil silhouettes merge chiffon skirts with matte jersey bodices, giving the illusion of separates in a single piece.
The Virginia Blazer dress returns, as does the tailored DVF shirtdress. Tie neck details meet chiffon dresses, and a smoking jacket appears in satin and printed knit for occasion dressing, with sequin pieces, organza, and hand beading offering additional options.
An image form the Fall 2025 Diane Von Furstenberg campaign. Photo Courtesy of Diane Von Furstenberg
While the brand may be looking ahead to the fall season, before summer ends, the company will host its annual DVF Awards in Venice on August 28th. The Diller-von Furstenberg Family Foundation founded The DVF Awards in 2010 to recognize, support, and amplify the voices of extraordinary women who are dedicated to improving the lives of other women who tackle a variety of issues, from combating climate change and immigration to fighting human trafficking, promoting gender equality, and preventing violence against women.
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