Poundland makes huge change to loyalty scheme 'as 200 stores could close'

Daily Mirror

27-05-2025

It comes after Pepco Group, the owner of Poundland, announced it was going to sell the discount chain - with reports suggesting 200 stores could close
Poundland has scrapped its exclusive lower prices for members of its loyalty scheme as part of a major shake-up. Poundland Perks used to allow members access to cheaper prices on certain products.
It worked in a similar way to Tesco Clubcard Prices and Sainsbury's Nectar Prices - but the feature has now been axed. Poundland Perks members will still be able to collect points when they spend money in stores.
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You get one point for every 1p they spend on select products - then once you've built up 5,000 points, you get a voucher worth £1 to spend in Poundland.
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A spokesperson for Poundland said: 'We've listened to your feedback and from 21 May 2025, the app will now be changing to points and prizes.
'That means we'll be offering all customers our very best pricing on the shelf and online – without having to add Poundland Perks prices found in the app.
'Of course, you can continue to earn points as you shop at Poundland in store and online when you scan your Poundland Perks app at checkout – and you'll still be able to play our weekly Win it Wednesday competition to win points and prizes.
'Once you've accumulated 5,000 points you'll be able to convert those points to a £1 voucher to redeem In-store and online, by turning the toggle on before the 15th of every month.'
It comes after Pepco Group, the owner of Poundland, announced it was going to sell the discount chain. In a financial update this week, parent company Pepco Group told investors that the company "continues to actively explore separation options for Poundland business with an exit expected by end of FY25".
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This indicates that Poundland expects the deal to be done by the end of its current financial year, which closes in September. It has been reported that a number of investment firms and private equity groups are interested in buying the business - but the Telegraph also claims that up to 200 Poundland stores could still face closure.
Poundland has more than 820 stores and employs more than 16,000 people across the UK, as well as in Ireland, where it is known as Dealz. It was revealed this week that Poundland revenues dropped by 6.5% to €985million (£830million) for the six months to March, compared with a year earlier.
The brand suffered 'challenges across all categories' and had 18 net store closures over the period. Poundland is now due to deliver earnings of between 0 and €20million (£16.9 million) compared with previous guidance of €50million and €70million.
The wider Poland-based Pepco Group saw total revenues grow by 4.3% to €3.34billion (£2.82billion) for the half-year.