logo
AppyThings Expands in META Region to Boost Cloud Integration

AppyThings Expands in META Region to Boost Cloud Integration

TECHx09-04-2025

AppyThings Expands in META Region to Boost Cloud Integration
AppyThings, a Google Cloud-specialized IT integration partner and hyperspecialist in API and event-driven architecture, is expanding its operations across the Middle East, Turkey, and Africa (META) region. Headquartered in the Netherlands, the company brings a decade-long legacy of success and over 100 global customer references to one of the world's fastest-growing digital economies.
Since entering the META market in early 2024, AppyThings has secured strategic partnerships across both public and private sectors, becoming a key player in driving digital transformation across industries. The company is the first European partner of Apigee and an established Google Cloud Specialization partner for IT integration in the EMEA region. This expansion aligns with the region's growing reliance on APIs and cloud technologies to enhance service delivery and accelerate digital innovation.
'We're bringing 10 years of global success to the META region,' said Shazali Taha, Regional Director – META, AppyThings. 'Our commitment goes beyond technology—we deliver fast, high-quality results tailored to each client's needs, backed by over 3,000 use cases. AppyThings is committed to expanding its investments in the region by combining deep expertise, the latest Google innovations, and local investments in key hubs such as Riyadh, Dubai, and other cities.'
AppyThings offers a full suite of integration services, specializing in secure API management, event streaming, and cloud-native solutions. Leveraging technologies such as REST, GraphQL, Python, and Google Cloud, the company helps enterprises modernize their IT infrastructure to scale efficiently, maintain robust security, and stay future-ready.
In a region where digital adoption rates have reached approximately 75% to 80% (according to McKinsey & Co), AppyThings is uniquely positioned to support enterprises on their digital transformation journeys. Its mission—'Seamless integration on your terms'—resonates strongly with regional initiatives like Saudi Arabia's Vision 2030 and The UAE Digital Government Strategy 2025.
With ISO-certified governance and data security frameworks, AppyThings assures clients of enterprise-grade reliability. Its team of over 50 certified engineers delivers end-to-end services across cloud integration, including architecture, infrastructure, managed Kubernetes, API security, and real-time event streaming platforms.
As digital transformation accelerates across META, AppyThings empowers organizations to innovate confidently, adapt quickly, and build resilient, future-proof IT ecosystems.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Tourism spending in Middle East projected to reach $350 billion by 2030
Tourism spending in Middle East projected to reach $350 billion by 2030

Al Etihad

time9 hours ago

  • Al Etihad

Tourism spending in Middle East projected to reach $350 billion by 2030

3 June 2025 18:38 DUBAI (ALETIHAD)A new report compiled by Tourism Economics on behalf of Arabian Travel Market (ATM) predicts that by 2030, total tourism spend in the Middle East will be 50% higher than in 2024, generating expenditure of nearly $350 billion. The ATM Travel Trends Report 2025 reveals insights into the trends and transformations redefining the travel sector in the Middle East and worldwide, including the surge of business travel, the growth of the luxury segment, and the boom in regional sports tourism. The report highlights exceptional growth in Middle East travel spending, projected to exceed 2019 levels by 54% this year and anticipates an annual growth rate of over 7% from 2025 to 2030. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: 'The report's findings confirm that travel growth in the Middle East is incredibly strong, with annual growth averaging more than 7% through 2030. Bold national visions, game-changing developments, and enhanced connectivity are some of the key factors driving this momentum.'Underscoring the Middle East's strong position in global tourism, inbound travel from outside the region is set to grow by 13% annually up to 2030 and outbound business travel forecast to surge at 9% per year. European source markets make up 50% of all leisure travel to the Middle East, with India and the United Kingdom the top two inbound international leisure source markets. China is also a critical market, ranking third by value with leisure spend expected to increase by 130% by 2030. Furthermore, tourism nights by visitors from Asia Pacific and Africa, are expected to increase by over 100% between now and 2030. For outbound travel, Saudi Arabia and Egypt dominate regional flows, while Thailand and the United Kingdom lead as preferred long-haul destinations. The four largest airlines in the region – Emirates, Etihad Airways, Qatar Airways and Saudia – have placed nearly 780 aircraft orders with Boeing and Airbus, representing major expansions to their existing fleets. This significant investment underscores the region's strategic focus on becoming a global aviation hub and meeting rising passenger demand over the coming decade. The Middle East's rise as a global hub for business events is another key highlight of the report, which states that spending on Middle East business travel will grow 1.5 times faster than the global average through to 2030. The region's strategic location at the centre of Asia, Africa, and Europe supports business and leisure travel, with the latter on a particularly strong trajectory for sector plays a vital role in developing the region's reputation for hosting major events. It is expected to experience the second-fastest rate of business travel growth among all global regions, underscoring the increased potential for combining business and leisure travel, or 'bleisure'.The region is also witnessing unprecedented growth in luxury and lifestyle tourism, attracting a new generation of high-net-worth travellers, drawn to exceptional Middle East hospitality, curated experiences and premium cultural to the report global spending on luxury leisure hospitality is expected to continue growing briskly reaching over $390 billion by 2028.'Travellers drawn to the Middle East tend to spend more on travel overall, nearly 60% habitually spending on luxury experiences while travelling compared to under 40% among travellers who favour other destinations,' added the more than 170 luxury hotel properties in the Middle East, nearly 100 are situated Abu Dhabi and Dubai, with 22 currently in development. With several luxury properties in the pipeline among Saudi Arabia's Giga projects, the region will continue to serve as a preferred destination for luxury and leisure travellers. Following in the footsteps of the Qatar 2022 World Cup and Dubai Expo 2020, the Middle East region has a proven track record for successfully hosting high-profile entertainment and sports events. According to the ATM Travel Trends report, the strong appetite for sports tourism in the region will lead to a potential growth rate of 63% in the coming years, with the 2034 FIFA World Cup in Saudi Arabia set to continue this to the report, golf, motorsports, football, cycling, and esports are all benefiting from heightened visibility and investment in the region. ATM is the leading international travel and tourism event held annually in Dubai. The next edition will take place from May 4-7, 2026.

Google Deepmind CEO says global AI cooperation 'difficult'
Google Deepmind CEO says global AI cooperation 'difficult'

Al Etihad

time10 hours ago

  • Al Etihad

Google Deepmind CEO says global AI cooperation 'difficult'

3 June 2025 17:53 LONDON (AFP)Artificial intelligence pioneer and head of Google's Deepmind, Demis Hassabis on Monday said that greater international cooperation around AI regulation was needed but "difficult" to achieve "in today's geopolitical context".At a time when AI is being integrated across all industries, its uses have raised major ethical questions, from the spread of misinformation to its impact on employment, or the loss of technological London's South by Southwest (SXSW) festival on Monday, Hassabis, who has won a Nobel Prize in Chemistry for his research on AI, also addressed the challenges that artificial general intelligence (AGI) -- a technology that could match and even surpass human capability -- would bring. "The most important thing is it's got to be some form of international cooperation because the technology is across all borders. It's going to get applied to all countries," Hassabis said. "Many, many countries are involved in researching or building data centres or hosting these technologies. So I think for anything to be meaningful, there has to be some sort of international cooperation or collaboration and unfortunately that's looking quite difficult in today's geopolitical context," he Paris's AI summit in February, 58 countries -- including China, France, India, the European Union and the African Union Commission -- called for enhanced coordination on AI the US warned against "excessive regulation", with US Vice President JD Vance saying it could "kill a transformative sector".Alongside the US, the UK refused to sign the summit's appeal for an "open", "inclusive" and "ethical" AI. Hassabis on Monday advocated for the implementation of "smart, adaptable regulation" because "it needs to kind of adapt to where the technology ends up going and what the problems end up being".

NotebookLM Audio Overviews now available in Arabic
NotebookLM Audio Overviews now available in Arabic

Web Release

time12 hours ago

  • Web Release

NotebookLM Audio Overviews now available in Arabic

Google is launching Audio Overviews on NotebookLM in more than 50 languages including Arabic, starting this week. Audio Overviews , which turn uploaded sources into engaging, podcast-like conversations, were launched late last year in English. With Gemini's native audio support, people can now use Audio Overviews in their preferred language, and more updates will come to the feature based on users' feedback. Audio Overviews are generated in the preferred language of the user's account. This update also introduces a new 'Output Language' option in NotebookLM's settings. People can change the language at any time, making it easy to create multilingual content or study materials as needed. For example, a teacher preparing a lesson on – climate change in the region can share resources in various languages — like an Arabic documentary, an English research paper and Spanish study reports — with students. The students can upload these and can generate an Audio Overview of key insights in their preferred language. This capability breaks down language barriers and makes the information more accessible to everyone.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store