Specsavers 'reignites Oasis feud' leaving Britpop fans in stitches
A cheeky billboard advert near Wembley Stadium has thrilled Oasis fans as the band continues their Live '25 tour. The ad, a stone's throw from where Liam and Noel Gallagher are performing in London, has appears to have reignited a nostalgic Britpop rivalry.
Britpop, which encapsulates various British bands from the 90s, reached its peak Oasis ' infamous chart battle with another iconic band. Despite that band initially coming out on top, Oasis seems to have had the last laugh with their current sold-out concerts causing quite the sensation. The playful advert poking fun at the feud between the two groups has been shared on TikTok.
The video's caption reads: "Not Specsavers putting up 'the OG Blur rivals' ad across from the Oasis gig tonight." The Specsavers advertisement is displayed on a screen directly opposite the venue for Oasis' London performances.
Specsavers themselves have cheekily acknowledged their "the original Blur rivals" sign, with a comment on TikTok stating: "We saw an opportunity and we took it."
The strategic placement has won over fans, who've been chuckling about it while heading home from the concert.
One fan shared: "We were giggling about this on the way to the train." Another praised: "A+ marketing." A third added: "That's genius."
However, the person who posted the original TikTok seemed less impressed, writing: "UK people are so weird."
The infamous chart battle between Blur and Oasis remains a legendary tale, with the Damon Albarn-led Blur snatching the top spot in 1995 with their hit 'Country House', leaving the Gallagher brothers trailing.
Blur's bassist Alex James later reflected on the rivalry, stating: "Blur won the battle, Oasis won the war, then Blur went on to win the whole campaign."
In 2023, Blur returned to Wembley for two electrifying shows to celebrate their new album, 'The Ballad of Darren', not to be outdone by fellow Britpop giants Oasis who have also graced the iconic venue.
Fellow icon of the era Jarvis Cocker of Pulp was seen at an Oasis gig at Wembley Stadium, while Blur's own Damon Albarn graciously acknowledged Oasis' supremacy in the bands' historic face-off.
Albarn conceded: "I think we can officially say that Oasis won the battle, the war, the campaign, everything. They are the winners. They take first place. In the face of such overwhelming evidence, I am happy to accept and concede defeat."
Cocker, who had previously joked about scoring a spot on the guestlist for Oasis concerts, has openly criticised the term "Britpop" during an NME interview.
He shared: "It felt like a revolution could happen. If people are feeling like that again – that they can make their own thing and it can be taken notice of – then that would be great."
He added: "If that kind of attitude is coming back, then I would be very excited about it, just not the 'BP' word – it's a terrible word."
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