Meet the Maker: Big Ro6
The inspo: Although it was released last fall, his latest single " Decisions" has grown into a viral smash over the past month thanks to both a unique delivery and a Blockbuster film.
Big Ro6 (pronounced Big Rob) and "Decisions" also won over the judges on The Debut, a YouTube channel dedicated to showcasing up-and-coming hip-hop artists that he appeared on in November.
His visit to the platform has garnered nearly 260,000 views.
The intrigue: His big break came after Ryan Coogler's " Sinners" hit theaters on April 18, bringing attention to traditional Black and Irish music.
Music fans found the perfect marriage of that mashup in "Decisions" which sees Big Ro6 employ a Gaelic-inspired, sea shanty-like delivery to create an extremely catchy cadence.
With a gold grill that would be the envy of Captain Jack Sparrow, Big Ro6 plays up the swashbuckling for "Decisions," wearing a skull and crossbones shirt on the single's cover.
Seriously, the only thing missing is a few "Arrr's" and someone walking a plank.
By the numbers: By the time Big Ro6 dropped the video for "Decisions" on May 4, his prior live performances and overall buzz for the song sent it to the top of YouTube's trending page.
The song now has nearly 7 million streams on YouTube between the original audio released last fall and this spring's visual.
It has another 4.8 million streams on Spotify.
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