Can't get knafeh of it? Where to find the original Dubai chocolate (and great dupes)
Haven't heard about the viral 'Dubai chocolate'? Then you need to hop onto an Instagram feed near you, immediately.
The first iteration of the now-global chocolate bar started with Fix Dessert Chocolatier in Dubai and its beloved 'Can't Get Knafeh of It' has sold exclusively since 2022.
FIX's famous creation, now known as the original Dubai chocolate bar, consists of a rich milk chocolate shell stuffed with green pistachio cream, crispy kataifi (shredded phyllo pastry) and tahini, which was inspired by the traditional Middle Eastern dessert Knafeh.
Credit: Instagram @fixdessertchocolatier
Although only available in Dubai and Abu Dhabi, FIX's ultra-gooey bars have officially gone mainstream and have resulted in many chocolate fans around the globe trying to recreate them at home.
It's so good, it's even triggered other brands to create competitive versions too (more of that later!).
You might also like: 8 Dubai chefs reveal what they really think of viral FIX chocolate
Not only is the viral Dubai chocolate unique, but it's also hard to get your hands on, as FIX only releases two batches per day online and they're usually quick sell-outs.
Desperate to try? Here are our tips on where to buy a bar or where to get the best dupes instead.
Where can I buy the original Dubai chocolate?
Whether it's the classic kunafeh or a bit of baklawa you're after, you need to act quickly.
Founded by British-Egyptian Dubai expat Sarah Hamouda, each piece of FIX chocolate is homemade, with designs painted on its surface. Crafted with care, the limited supply makes them all the more sought after.
Currently, FIX Dessert's main shop is online only, and you can only order from the Deliveroo app.
Going live daily at 2pm and 5pm, if you're ordering on Deliveroo a box of 6 different flavours will cost you Dhs385.50, or a mini box comes with 10 smaller pieces of chocolate from Dhs189.
Make sure you're on the app at the time of release and don't hang about getting it in your basket either.
The best viral Dubai chocolate dupes
Break by Mara
Ok so this isn't quite a chocolate bar – but hear us out. It has the kunafa pistachio, it has a gooey centre and it's encased in milk chocolate.
Available in Dubai Valley 77, don't hang around – go get your slice.
Daily 10am-midnight. Jumeirah 2, @breakbymara (050 871 9882).
Chocoart UAE
Only available in the store but you can come away with a kunafa pistachio bar for only Dhs20.
Usually offering chocolate trays and towers for special occasions, Chocoart offers a budget-friendly version of the popular new snack.
Open daily 8am-10pm. Muwaileh Commercial Industrial Area, Sharjah. @chocoart.uae (06 550 8832).
Chocovana
(Credit: Supplied)
The custom-made chocolate company are known for their specially selected sweet treats, and now you can order its pistachio-stuffed bars – but it has to be in a big batch.
If you're looking to seriously stock up, or perhaps source some party favours, you can order the bars in boxes of 100 at a time.
Dhs12 per piece (minimum of 100 pieces), chocovana.com (04 271 5603).
Chunk Bakehouse
If you want a change from the chocolate bar, then this dreamcake might be exactly what you're looking for.
Filled with a creamy pistachio filling, crispy kunafa underneath and of course, a generous layer of chocolate powder on the top.
Priced at Dhs149, the cake is a great one to share with friends if you're feeling peckish.
@chunk.uae.
Hadoota Masreya
Inspired by FIX Chocolate. Credit: Hadoota Masreya.
This long-standing Egyptian restaurant is also taking part in the trend with a 'Dubai Feteer' filled with a mixture of crunchy kunafa and pistachio sauce, all topped with a drizzle of rich chocolate.
This flaky, buttery pastry, a beloved staple in Egyptian cuisine, has been transformed into the viral dessert.
Dhs75. Daily from 10am-midnight. Sheikh Zayed Road, Al Safa 1 (04 380 9000).
Kadayifzade
The Turkish sweet shop and café has also launched its own version of the bar and you can get it in person or on Deliveroo and Talabat.
Usually costing around Dhs75 for one bar, you can try the kunafa filling in milk, dark and white chocolate.
Various locations. kadayifzade.ae.
Lava Cake UAE
The cake shop has also joined on the kunafa chocolate trend, but unlike FIX, this is the only flavour you can pick up.
Filled with pistachio, you can enjoy a full bar for Dhs35 and while you're there, try the molten kinder cake too (trust us).
Open Sun-Thurs 10am-midnight, Fri-Sat 10am-1am. Jumeirah 3. lavacake.co (04 295 5541).
L'ETO Cafe
(Credit: Supplied)
The cafe have put their own spin on that dreamy pistachio kunafa combination and have turned it into a cheesecake.
A mixture of chocolate cream cheese, tahini, pistachio paste and condensed milk, it's topped with fresh blueberries and chocolate ganache – someone serve us a slice immediately.
Dhs55 (slice), Dhs618.95 (full cheesecake). Multiple locations. letocaffe.com.
Noon Minutes
Crredit: Adobe
The express website is known for coming out with some unique snacks (fried chicken ice cream we're talking about you). But now, the brand has joined the pistachio trend and has released the 'Big Daddy' bar.
Partnered with Vocca, the 125g bar is also a more affordable option, priced online at just under Dhs23.
minutes.noon.com
Trove
Trove Restaurant at Dubai Mall's Fashion Avenue has also jumped on the viral Dubai chocolate bandwagon. Its version of the Dubai Chocolate is a chocolate bar filled with decadent pistachio cream and layered with a crunchy kunafa topping.
Available in two sizes, the dessert comes in a small portion priced at Dhs62 and a larger, shareable size for Dhs165, making it a perfect treat for a little solo indulgence and larger group gatherings.
Dhs62 (single), Dhs165 (sharable). Trove Restaurants, Dubai Mall (04 347 7444).
Viral Brands
Viral Brands are selling dupes of the chocolate bars (Credit: Adobe)
The dupe exists only on Deliveroo and sells copies of the viral chocolate as well as energy drinks and ice creams.
From the pistachio to a kinder kunafa (yum), each bar is priced at Dhs59.
deliveroo.ae
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