Portuguese label M2WIN debuts unisex T-shirts for wine lovers

Fashion Network

7 hours ago

From the vineyards of Portugal to playful wardrobe staples, M2WIN is bringing wine culture to fashion. Founded by twin sisters Margarida and Mariana Pinto—business graduates and creators of the Douro-based white wine label Casal da Viúva—the new label has debuted its first collection of T-shirts designed for wine lovers. The sisters also run a guesthouse in Armamar, in Portugal's scenic Douro subregion, offering visitors a full immersion in wine, design, and local heritage.
In 2021, the sisters founded Casal da Viúva, producing wine from century-old vines inherited from their father, Manuel Cardoso Pinto, whose name also inspired the brand. Their maternal grandfather was one of the first Portuguese winemakers to produce reserve wines in several renowned Douro wineries, including those in Santa Marta, Penajóia, Mesão Frio, and Vila Flor.
Long passionate about fashion, the sisters are now offering clothing through their new label to build a community of like-minded individuals. As they explained on their Instagram account: 'A brand's evolution is part of its growth. M2WIN adapts to our tastes, life stages and passions. We don't follow trends—we follow what we feel,' reads the message shared on @m2win_.
M2WIN officially launched on May 1. About a week ago, the brand unveiled its first T-shirt collection aimed at wine lovers. Featuring humorous phrases, bold graphics, and vibrant colors on minimalist cuts, the shirts are designed to appeal to a playful, lifestyle-conscious audience.
'This is a way of promoting the product because wine needs to become more appealing to younger people,' Mariana Pinto told NiT, explaining why they chose to start with T-shirts—to make it easier for new audiences to identify with the brand.
'In just two months, we've produced dozens of shirts. The only ones still in stock are from last week's drop,' she added. 'The goal is to keep restocking the same designs in different colors to reach more people.'
All the T-shirts are oversized, unisex, and designed for the warmer summer months. Each piece features light-hearted, wine-themed phrases like 'Skip the flowers, bring the wine,' 'Wine is my beauty secret,' and 'Drinking wine, feeling fine,' among others.
The debut collection is available online via the brand's social media channels. Each shirt costs €25. The sisters say they intentionally kept pricing accessible to 'water' the Portuguese market with playful, feel-good fashion.