Kipling unveils new back to school bag range with unexpected collaborator
The global bag brand has teamed up with Just Dance (yes, the bestselling rhythm game from Ubisoft), and the results are full of fun flair.
Kipling x Just Dance collection
The Kipling x Just Dance collection is perfect for injecting some colour and fun into your kid's back to school supplies ahead of the start of term in September.
The seven-item collection includes crossbody bags, backpacks, keyrings and even a pen case that fuses Kipling's signature functionality along with bold gradient colours inspired by Just Dance.
Prices start from £24 up to £98 for the larger backpack style and you can also get free shipping if you order before 20 August online.
The main design themes throughout the Kipling x Just Dance collection include the bold gradient colourful print that captures the vibrant energy of the hit videogame.
Other items have a sleek black design with Just Dance catchphrases like "Move your Body" in bold text for an extra dose of fun, and bright gradient piping for an understated pop of colour.
As always with Kipling products, the details deliver.
Each item is crafted from the brand's iconic recycled crinkle nylon and finished with zinc hardware, the round silicone logo, and of course, the legendary monkey keychain.
In this collection, the Kipling keychain is reimagined in a limited-edition Just Dance version; it's multicoloured, fluffy and full of personality.
The lightweight bags are built for movement and perfect as a school bag because they are not only durable, but also versatile enough to take you from the classroom to dance practice.
Much like Just Dance, which has become a global phenomenon uniting players of all ages and skill levels, Kipling 's ethos is rooted in freedom, fun, and self-expression.
The latest collaboration is already winning over fans since it launched in June.
One fan shared online: "Incredible backpack, holds more than you might think at first sight and it's so stylish!"
Another reviewer shared: "For me, this bag is perfect. It has a large main space, but there are lots of zipped compartments too.
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