No great work has ever been created under influence of drugs, says Prithviraj Sukumaran
Actor-director Prithviraj Sukumaran has debunked the perception in society that creativity in the film industry is fuelled by substance, stating that no great work has ever been created under the influence of any substance.
He was talking after inaugurating 'No Entry,' an anti-drugs campaign to mark the launch of a five-year long project, Substance Abuse Free Environment Village (SAFE), in the Ernakulam Parliament constituency at the Rajagiri School of Engineering and Technology on Thursday (June 26, 2025) on the occasion of International Day Against Drug Abuse and Illicit Trafficking.
The project initiated by Hibi Eden, MP, will be implemented in a phased manner under Project Venda of Fourth Wave Foundation with the support of the Jain (Deemed-to-be-University) and the Kochi-based Future Kerala Mission.
Mr. Sukumaran said that the fight against drugs can be won only if an older generation, which showed how to enjoy life through their lifestyle, and a new discerning generation capable of making the right choices join hands. He wrapped up his speech with the popular film dialogue 'narcotics is a dirty business.' He then administered the anti-drug speech to students.
In his presidential address, Mr. Eden said that the idea behind the project is to ensure the coordination of people's representatives, educational institutions, and social organisations for the serious cause of protecting students and youngsters from drug menace. The project will be implemented in association with the Kochi Corporation, 6 municipalities, and 24 panchayats. Memorandum of Understanding kits were handed over to the representatives from these local bodies. Around 3,000 school and college students attended the function.
The 'No Entry' campaign proposes a strong declaration by the individual and society in general in a collective resistance against drugs. Preventing the entry of drugs into one's body, life and household remains the core of the campaign. SAFE project is an acclaimed programme against drugs being implemented by the Fourth Wave Foundation under Project Venda for the past 10 years.
Uma Thomas, MLA, district panchayat president, Manoj Moothedan, Thrikkakara municipal chairperson Radhamani Pillai, District Police Chief (Kochi City) Putta Vimaladitya, Fourth Wave Foundation director C.C. Joseph, Jain University, Director (New Initiatives) Tom Joseph, and Rajagiri School of Engineering Fr. Jose Kuriyedath attended.
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