Stelvio Setback: Alfa Romeo's Flagship SUV Hits Roadblock
Alfa Romeo didn't have much luck in 2024. The historic Italian marque only sold 8,865 vehicles in the U.S. for the entire year. That lackluster sales figure isn't limited to America alone. Globally, Alfa Romeo sold only 62,000 units – significantly short of the company's target of 80,000 to 90,000 vehicles.
Needless to say, the Turin-based automaker needs a newer lineup to sell more automobiles. Yes, it introduced some special edition models earlier this year to entice buyers, but there's no escaping from the fact that its lineup is aging, particularly its most important model, the Stelvio SUV.
We say most important because the truth is, the Stelvio was introduced to the lineup in hopes of jacking up Alfa Romeo's sales, just like how the Cayenne saved Porsche before.
And it did – the Stelvio was a runaway success when it was introduced, but the reality is this has become an aging nameplate. The Stelvio was shown in 2016, so at this point, the SUV is nearing its tenth year.
There were plans for a next-generation model, which was scheduled to be revealed by the end of 2025 for the 2026 model year. However, recent reports reveal that Alfa Romeo has had to delay its launch, not by months but by an entire year. According to Reuters, the delay is due to fluctuating trends in the industry, particularly the dwindling demand for EVs.
Alfa Romeo initially planned to produce an all-electric Stelvio atop Stellantis' STLA Large platform, which underpins several models, including the Dodge Charger Daytona EV. However, the automaker's plans have changed, opting to go the hybrid route instead of just full-electric models.
The problem is, the development of a hybrid system for the Stelvio isn't as easy as adding an engine like a Lego block. Despite the STLA Large platform having the capacity for a hybrid setup, the integration needs further development, prompting the recent delay. Of note, the target launch for the next Stelvio is now September or October 2026.
Thankfully, the delay in the Stelvio's development isn't affecting the next-generation Giulia, which is set for launch also in 2026. However, Alfa's issues with the SUV hinder Stellantis' broader effort to revive Italian automotive production and preserve jobs, a strategy presented to the Italian government in late 2024.
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How Ray-Ban maker EssilorLuxottica's all-pervasive €112 billion empire has disrupted and dominated how we see the world
Europe is home to some of the world's most iconic companies. Many started small to quell a single person's curiosity before exploding into a global phenomenon. As a new resident, big, successful European brands have piqued my interest. What's their story? How did they transform into the giants they are today? How have they sustained their legacy over time? Those are some of the questions I explore in this new series. EssilorLuxottica is a colossus shaping the vision of billions around the world. Yet its veritable presence hides in plain sight, underscoring that there's so much more to it than meets the eye. Its labels are everywhere—from Ray-Ban Aviators and Oakley's sporty sunglasses to progressive lenses that improve vision at different distances. But it's tricky to pigeonhole EssilorLuxottica into being a master of just one or a few things. It makes functional eyeglasses for daily wear, backs scientists addressing the biggest challenges hampering vision, and sells high-end branded eyewear—all at once. The Franco-Italian company has built up its business—and, therefore, clout—to touch every part of eyewear, of which it controls 25% of the market, according to Euromonitor International. The company didn't hit this scale of influence by accident, but built it over more than a century with an elaborate tapestry of deals. 144 EssilorLuxottica's methods have proved immensely successful: It reported €26.5 billion in revenue last year and has a market capitalization of €112 billion ($128 billion). It's also a member of the CAC 40, the stock index that tracks the largest Paris-listed companies, including LVMH and Michelin. The company's roots go back to 1849, when Essilor was founded as a cooperative association for eyewear craftsmen in Paris. Essilor became associated with scientific know-how, pioneering breakthroughs like the Varilux lenses designed for presbyopia, a condition affecting the vision of objects up close, affecting nearly 80% of those over the age of 55. Luxottica, meanwhile, was founded in 1961 by Leonardo Del Vecchio, the brains behind the company's ascent. He set up a humble workshop in Agordo, Italy, to make components for the optical industry. But Del Vecchio's ambitions soon outstripped the confines of Italy or Europe. He tapped every opportunity to expand into the eyewear industry's value chain, which could grow Luxottica into an international giant. Luxottica was listed on the New York Stock Exchange in 1990 (and in Milan in 2000), a rare step at the time for a niche Italian company. Luxottica's ambition was such that when it was eyeing retail chain LensCrafters for purchase, its Ohio-based owner, U.S. Shoe, was five times as large as the Italian company. Still, Luxottica bought U.S. Shoe in 1995, only to sell off all but the one component of its business that would grow Luxottica's retail presence in America, thus making it the first manufacturer to enter the optical retail realm. Ultimately, Del Vecchio's business chops and Essilor's technical foundation would make for a powerhouse with unparalleled authority. Both companies, Essilor and Luxottica, 'are well rooted in their historical way of working … We are working always in somehow disrupting the business per se, [such as] introducing medical innovation, changing the world, and creating iconic products and iconic solutions,' Federico Buffa, EssilorLuxottica's chief product and marketing officer, told Fortune. He covers the gamut of the company's product pipeline as well as eyewear design and research. When the companies were considering merging in the mid-2010s, Essilor and Luxottica had become the world's largest suppliers of prescription lenses and eyewear, respectively. The two also had near-equal and vast market shares of 13% and 14%, respectively, in the eyewear space—a far cry from other challengers. Typically, a deal of such scale could have set off alarm bells in Europe's highly regulated environment. However, a European Union investigation triggered after the deal was announced in 2017 revealed that the two companies complemented each other by working concurrently rather than competitively with opticians. It said the two companies overlapped in whom they serviced, but did different things and therefore had different rivals. U.S. authorities arrived at the same conclusion, enabling the merger to be completed in October 2018. Today, the Franco-Italian company operates in the complex convergence of eye care, fashion eyewear, and medical technology. It invests as much as €350 million in R&D annually and is chasing deals that will make its products even more critical to how people experience the world. Its recent tech offering, the Ray-Ban Meta AI glasses, has sold over 2 million units since its debut in October 2023 in partnership with Mark Zuckerberg's social media giant, opening up a new market that few have succeeded in: smart eye accessories. The cutting-edge side of EssilorLuxottica's eyewear is in striking contrast to the ho-hum, predictable market for eyeglasses that help with everyday vision. That means getting every element of the basics right while changing the industry it leads. With a company as diversified and category-defining as EssilorLuxottica, finding successful growth engines is a constant quest. But there's no company better positioned for it. 'We are in the visual world, and indeed … we are able to look into many [different] directions,' Buffa said. 3 things that helped EssilorLuxottica conquer the world: 1. Building business prowess through vertical integration EssilorLuxottica secured its omnipresence in the world today by masterfully capturing every segment of the eyewear value chain, a strategy for which Del Vecchio was the chief architect. The self-made entrepreneur traced a stunning rags-to-riches story: He was raised in an orphanage in Milan and started working at age 14 as an apprentice to a metal engraver. When he began building his business making frames, Del Vecchio became a fierce leader who would start work at 3 a.m. His shrewd vision made Luxottica incrementally bigger with each business it eyed. In business-speak, the company learned to master vertical integration—not just for its own suite of products, as luxury brands like Louis Vuitton or sports retailer Decathlon did, but for the entire eyewear and eye care industry. 'If I had to sum up how successful the business model is, really, 90% comes from vertical integration. I think it's the ultimate competitive advantage in this industry,' said Cédric Rossi, the vice president of equity research in luxury and consumer goods at investment firm Stifel Europe. Being vertically integrated fueled a virtuous cycle that made Luxottica's business boom. For instance, it began inking long-term eyewear licensing deals with Giorgio Armani, Prada, and others, and when it eventually took over the largest optical banners, such as Sunglass Hut and GrandVision, it sold these fashion sunglasses there. 'In most cases, the structure of those deals is a trademark license where EssilorLuxottica is paying a royalty, which is a percentage of sales. While that royalty can eat into the overall profit, the high margins a luxury brand's trademark can achieve easily dwarf those royalty payments,' Douglas Hand, a fashion industry lawyer, wrote in an email. The mystery behind markups on eyeglasses has long chased the industry, with some experts speculating they can soar as high as 1,000%. Houlihan Lokey, a Los Angeles–based investment bank, estimated that gross margins on prescription eyewear are upwards of 65%, nearing the 70%-plus often boasted by luxury goods brands. To be sure, while high markups are common in industries like luxury, where goods are made by craftspeople in limited quantities or use high-end materials like leather, the same qualities aren't typically apparent in eyewear. Parts of basic eyewear are mass-produced in factories using plastic for frames and a blend of glass or plastic with chemicals poured into molds to make lenses. Remarkably, eyewear companies have still been able to justify markups as necessary to bring in vast profits, essential as consumers 'purchase these products infrequently,' Euromonitor International's eyewear analyst Natasha Cazin pointed out. By extending its retail control, Luxottica became virtually inescapable for customers seeking eyewear. The stores put the company at the intersection of demand and supply by connecting people to optometrists, who guide them through the process of choosing their eyeglasses. 'It's very interesting to have this combination of engineers, brand-building capability, [and] people coming from retailing activity. So all in all, you've got a perfect blend … which is definitely helping the company to outperform the eyewear industry,' Rossi said. Another example of how vertical integration helped the company was in rejiggering Ray-Ban's appeal. The storied brand had successfully shielded pilots' vision from the sun since the 1930s. It also made its mark in pop culture after being sported by Audrey Hepburn in Breakfast at Tiffany's and Tom Cruise in Top Gun. But in 1999, when Luxottica bought its parent, Bausch & Lomb, Ray-Ban was in steady decline. Still, the Italian company recognized its potential and added its magic touch (and some extra dollars to the Ray-Ban price tag). Luxottica did a few things to change Ray-Ban inside out: It reorganized Ray-Ban's production by using Luxottica's state-of-the-art manufacturing capability in Italy to improve quality. It also moved Ray-Ban sales from lowbrow locations to the top retail stores where the company sold other premium frames, and began offering prescription and personalized versions of the iconic sunglasses. Today, Ray-Ban is EssilorLuxottica's crown jewel and the vessel for some of its breakthrough wearable innovations. It's also the largest brand in EssilorLuxottica's portfolio, accounting for approximately 12% of the group's 2024 sales. The compound benefit of vertical integration for EssilorLuxottica was ultimately that it acted as a shield from potential new entrants in the eyewear market, ensuring that no one would heavily disrupt the industry, simply because they lacked the scale EssilorLuxottica has. 'In general, by dominating the market and being vertically integrated, life is good for EssilorLuxottica,' said Hand. 2. Fine-tuning the research muscle At the center of EssilorLuxottica's existence is its research focus, which has yielded over 15,000 patents. The company works with a network of researchers, engineers, and designers who help address vision impairments, develop wearable eye accessories, and more. Take Oakley's Prizm lenses. The sports-tailored glasses help accentuate details of what the wearer sees by enhancing contrast through their tinted lenses. 'The growth plan of the company is not only by acquisition, [but] mainly by internal research [and] development,' said Buffa, EssilorLuxottica's product chief. The Paris-headquartered company works with research centers worldwide and funds the education of future optometrists who serve as the bridge between eyeglass makers and shoppers. The company's R&D network includes thousands of researchers who develop over 3,500 new eyewear models a year and bolster the company's future-minded scientific footing. One of EssilorLuxottica's main fields of study is myopia, or nearsightedness, which it sees as one of the 'biggest threats facing health care.' With more than half the world's population projected to suffer from it by 2050, the company is focusing some of its resources on raising awareness about myopia, which often impacts people before they're 20 years old. The company developed the Essilor Stellest lenses, which can slow myopia progression by 67% on average, according to clinical trial results. Now that the lenses have proved successful, selling them will be simple enough, as EssilorLuxottica has a constellation of experts and stores that can prescribe and sell them. Euromonitor International's Cazin noted that the demand for myopia management spectacles and contact lenses has risen at a compound annual growth rate (CAGR) of 31% and 13%, respectively, in the past five years. 'The growth plan of the company is not only by acquisition' Given the global scale of myopia, EssilorLuxottica's OneSight Foundation has undertaken to eradicate uncorrected poor vision by 2050. If the company isn't already researching a condition through its capabilities, it has never shied away from striking deals to further cement its R&D. For instance, EssilorLuxottica bought a majority stake in the German imaging and IT company Heidelberg Engineering last year to improve diagnosis and patient care in matters of the eye. Beyond the focus on ophthalmology, the company's appetite for innovative undertakings has also recently pulled it into the wearables market. 'Growth is often based on technology, and for EssilorLuxottica, I think that's true. They are continually innovating with lens development [by] making their medical product better and better,' Hand late 2024, EssilorLuxottica confirmed a long-term agreement with Meta to create 'multigenerational smart eyewear.' Although other tech companies, including Google, have tried to crack the wearable eye tech market, it hasn't clicked in the past for various reasons, including a clunky user interface and an awkward look. (Pointing to his spectacles during the interview with Fortune, Buffa said: 'Sticking a piece of technology here doesn't mean eyewear that people can wear on a daily basis.') But EssilorLuxottica, the designer extraordinaire that it is, joined hands with Meta to give the wearables market a sprinkle of magic. Francesco Milleri, the eyewear giant's CEO, even hailed the state-of-the-art Ray-Ban glasses as a technology that will replace most devices in the future. He might be right—EssilorLuxottica is only scratching the surface as it's also started dabbling in audio aids. The Nuance Audio hearing glasses carry the unmistakable stamp of a Ray-Ban sibling, but they also create a paradigm shift in how hearing devices look. The company's ability to fund hundreds of millions of euros worth of new research assures its future path to creative and innovative advancements, whether in style or in the science underlying the eyeglasses it makes. Bulking up its research muscles gives EssilorLuxottica one clear advantage: It's becoming a disrupter of the same market in which it's also an incumbent. 3. Smart shopping Merging Essilor and Luxottica had been 'a lifelong dream' for Del Vecchio, according to the website of his namesake nonprofit foundation. It was the founder's way of ensuring the company's longevity after building it from the ground up, especially as he wasn't passing on the CEO baton to any of his six children (Francesco Milleri was Del Vecchio's protégé, but isn't related to him). Dealmaking savvy has been the greatest enabler of Essilor and Luxottica throughout their individual histories, as they have gone from strength to strength. That remains true today. Buffa said the Paris-listed company's acquisitions are generally guided by the 'opportunity of that specific moment,' EssilorLuxottica's long-term vision, and 'seizing every opportunity that aligns with our ambition.' EssilorLuxottica bought Nuance Hearing in 2023 to fight the stigma surrounding hearing aids and embed audio enhancement tools into eyeglasses. Buffa described the recently launched product as a 'beautiful,' 'pragmatic,' and 'invisible' solution so the wearer doesn't feel isolated. In the past six months, the Paris-headquartered giant has bought ophthalmology group Optegra, AI audio startup Pulse Audition, noninvasive medical device company Espansione Group, and Canadian retinal imaging startup Cellview. Now that the company has grossed $100 billion in market value (another of Del Vecchio's goals), its long-term growth is predicated on maintaining its prominent market position. 'When you are by far the biggest player in the field, the challenge is not to gain market share versus your competitors—it's to make sure that the market itself grows, because you have a bigger cake, and it's better for you to operate in a larger space,' Stifel Europe's Rossi said. Somehow, EssilorLuxottica hasn't struggled to grow the market yet. In 2019, it announced a bid for GrandVision, which owned a network of over 7,000 stores globally. That prompted an EU investigation as it was one of the companies to which EssilorLuxottica sold its products. However, the Franco-Italian company argued that buying GrandVision would 'allow the company to deliver a superior eyecare and eyewear experience to more people globally.' (While pressing for the acquisition, EssilorLuxottica sued GrandVision over how it managed its business during the peak of the COVID-19 pandemic, even after the eyewear giant had already made its intent to purchase clear.) Regulators green-lit the €7 billion deal in 2021 on the condition that EssilorLuxottica sell its stores in Belgium, Italy, and Spain, where GrandVision's retail presence could undermine competition. In some ways, the company is like a chess grand master. It doesn't blindly make moves but anticipates the following paradigm change that will shape the entire industry. Last year, EssilorLuxottica bought Supreme, the streetwear brand, which confused many observers. Rossi characterized the deal as a bid for the millennial 'phone book,' to get a better grasp on this demographic. EssilorLuxottica floated the idea of acquisitions to grow its production capabilities in the U.S. if tariffs were to kick in, although CEO Milleri said he 'won't rush a decision.' For now, the company will increase prices in the American market to offset the levies. Indirect effects of levies could hurt the parts of its business that hinge on discretionary spending, such as sunglasses, but its bread-and-butter vision care business is a necessity for billions of people. The Franco-Italian company's deals are often strategic—even if, in some cases, the strategy is to protect itself from global volatility. No matter how you look at EssilorLuxottica—as a market observer, curious reader, investor, or customer—the company's current position feels unshakable. The company's shares have risen 25% in the past year, and it has reported five years of sales growth, barring 2020, when the pandemic hit. When Del Vecchio died in 2022 at the age of 87, he was Italy's second-richest man, following the family behind the hazelnut-flavored chocolates Ferrero Rocher. He was worth $25.7 billion at the time. Today, his family has a 32.5% stake in the business through their holding company, Delfin. 'Today, EssilorLuxottica is also fighting with Netflix, [and] with those kinds of companies, because your war … is to take a few minutes or a few hours of a customer in a day' Experts have questioned whether EssilorLuxottica is a quasi-monopoly—not an outlandish claim given the company's influence. But the world's regulators certainly haven't thought so, making it more of a smartly erected empire. Rossi noted that, given the fragmented nature of the eyewear market and varied input costs in different markets, the company will always coexist with smaller, lower-priced players. EssilorLuxottica won't have a straightforward path ahead. It will have to contend with the likes of Warby Parker, which went public in 2021 with price competitiveness relative to the rest of the market at the heart of its appeal. Others, like Germany's Zeiss, which makes lenses for cameras and microscopes in addition to eyeglasses, and British chain Specsavers have growing businesses, too. But none of these players have as wide-ranging operations as EssilorLuxottica, nor are they as vertically integrated as their Franco-Italian counterpart. It's also diversified enough to be up to the challenges of the future. 'Today, EssilorLuxottica is also fighting with Netflix, [and] with those kinds of companies, because your war … is to take a few minutes or a few hours of a customer in a day,' Rossi said. Some of EssilorLuxottica's bestselling products will have to contend with other players in the future, too. For instance, Kering Eyewear, a division within the broader luxury conglomerate, partnered with Google in late May to make AI-powered glasses. It doesn't take 20/20 vision to recognize that EssilorLuxottica stays two steps ahead in a game its opponents are still learning to play. That's perhaps why the French-Italian giant needn't worry too much about losing relevance. In a 2024 report, the company acknowledged that the need for optical products will continue to grow, especially as problems like an aging population and increased screen time show no signs of abating. Hearing loss is on a similar trajectory, and the company is already carving out this new niche with help from its retail channels. 'We are considering really every innovation that is related to the zone in which we can do something, directly or indirectly, to the [eye care] industry,' Buffa said. Fortune wants to hear the stories of European companies with a global footprint that's touching the lives of millions of consumers worldwide. Get in touch: This story was originally featured on
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The Brief OPALCO's proposed tidal energy project in the Salish Sea faces opposition due to concerns about its impact on endangered killer whales. The cooperative argues the turbine is necessary to prevent future blackouts, while critics question its ecological impact and transparency. The project is under review, with efforts to address stakeholder concerns and balance renewable energy needs with environmental preservation. ORCAS ISLAND, Wash. - It's being called revolutionary by some, reckless by others. A proposed tidal energy project in the Salish Sea is facing fierce pushback from environmental groups and the Swinomish Tribe. They say the technology could endanger the region's last remaining Southern Resident killer whales. At the center of it all — a utility company trying to prevent blackouts before the lights go out for good. 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"Our problem is that we have these two cables that are providing power to San Juan County and they're limited in how much they can do," said Vince Dauciunas, OPALCO Board President. "Somewhere past 2030 we're going to have a real problem if we don't find local generation capability." Foster Hildreth, OPALCO's General Manager, echoed the urgency. "What's at stake is really rolling blackouts," he said. "When the power goes out from the mainland or goes out because we're in a storm, people can get harmed—people could die." The proposed turbine, designed by UK-based Orbital Marine, functions much like a wind turbine, only it is underwater. It harnesses the energy of powerful tidal currents flowing through narrow passages to produce electricity. "The easiest way to visualize it is an underwater wind turbine," said Brian Polagye, a mechanical engineering professor at the University of Washington. "It spins, it generates power." Polagye argues tidal energy offers one key advantage: predictability. "Once you have a site well-characterized, you can predict the currents quite accurately a decade or two out," said Polagye. "Because the sun doesn't always shine, the wind doesn't always blow." According to Polagye, the turbine would rotate slowly — much lower rotation rates than a motor boat — and produce less noise than a Washington State ferry, a critical consideration in marine habitats. The other side Despite OPALCO's reassurances, the Swinomish Tribe has expressed deep concern over the project's potential ecological damage and alleged lack of transparency. In a formal letter, the Tribe accused OPALCO of "[deferring] any meaningful discussion of all matters, concerns and questions raised," adding that the turbine would sit in the middle of a "critical habitat" for four species protected by the Endangered Species Act, including Chinook salmon, the orcas' sole food source. The 10-year testing permit also raised eyebrows. "Then you're going to test it and tell me you're going to test it for ten years?" argued Tarantino. "That to me sounds like OPALCO is not being transparent, and they're trying to maintain and keep that thing in the water permanently." Some San Juan residents shared with FOX 13 Seattle that they've felt dismissed during public meetings. Still, Hildreth defended the cooperative's approach. "My goal is always to be so transparent I become invisible," he said. Big picture view Supporters argue the tidal turbine could be a key part of a diversified, resilient power grid. The region is already facing challenges: aging infrastructure, a growing demand fueled by electric vehicles and AI data centers. "Energy systems don't change quickly," said Polagye. "The cost has been the greatest barrier to developing this energy source." He explained that OPALCO is relying on federal grant funding to test the turbine's viability without burdening ratepayers. For now, the project is still under review. OPALCO says it's in the late stages of a study grant process, engaging stakeholders and examining technical, environmental, and financial concerns. "We want to make sure that we get feedback from everybody," Hildreth said. "Especially the sovereign nations around us. The fishing rights are imperative." But for critics like Tarantino, the question remains: "Why are we putting something in critical habitat of an endangered species with 72 in the current population? Babies are dying within a month to two weeks — they're struggling." The Source Wenatchee dad, 3 young girls unreachable, missing person alert activated 'Shut your legs' comment, rating female staff: Snoqualmie Police Chief fired after probe DOJ to announce drug trafficking arrests in Seattle Washington state named 'sanctuary jurisdiction' by Trump admin, 35 of 39 counties listed Motorcyclist speaks out after arrest made in Auburn, WA hit-and-run nearly 2 years ago WA beekeeper working to save millions of bees involved in crash in Whatcom County FBI scrutiny puts pressure on Seattle mayor after protest clash To get the best local news, weather and sports in Seattle for free, sign up for the daily FOX Seattle Newsletter. Download the free FOX LOCAL app for mobile in the Apple App Store or Google Play Store for live Seattle news, top stories, weather updates and more local and national news.
