Celebrity Chef Sihi Kahi Chandru Becomes the Brand Ambassador for Kwality Foods' First-of-its-Kind Sambar Masalas tailored for Idli and Rice
NewsVoir
Bengaluru (Karnataka) [India], June 24: With a rich legacy of combining traditional flavours with modern innovations, Kwality Foods continues to redefine the processed food segment through thoughtful, consumer-first products. Known for its expansive range of breakfast cereals, instant mixes, and masalas, the brand is once again creating excitement in Indian kitchens with a unique, heartfelt offering.
In a recent consumer insight study conducted by Kwality Foods, one key observation stood out: "For a perfect Idli experience, an equally perfect Sambar is essential. Yet, the market lacks options that truly deliver the authentic, home-style flavour people crave."
Rising to this challenge, Kwality Foods is proud to be the first to launch two distinct Sambar Masalas, each carefully crafted to bring back the taste of traditional, home-made cooking:
Kwality Idli Sambar Powder: A clear, aromatic Sambar mix that delivers a delicate balance of sweet, salt, and spice--reminiscent of the comforting flavours found in every South Indian home, perfect to enhance your breakfast moments.
Kwality Rice Sambar Powder: A rich and robust masala that brings depth and wholesomeness to rice-based meals, offering the full-bodied, slow-cooked taste of traditional family recipes.
Both variants are proudly developed in the Kwality Recipe Lab, where culinary traditions meet innovation. Each spice blend reflects the brand's deep commitment to preserving the soul of Indian cooking while adapting to today's fast-paced lifestyles.
Further adding to the flavour and credibility of this launch, Kwality Foods is thrilled to welcome celebrated Karnataka chef and television personality, Sihi Kahi Chandru, as its official brand ambassador. With decades of culinary experience and a deep cultural connection to South Indian cuisine, Chef Chandru brings authenticity and trust to the Kwality brand. His association will play a key role in driving awareness and relatability across households in Karnataka and beyond.
Speaking on the launch, Naresh Pagariya, Managing Director, said, "At Kwality, we always strive to understand the pulse of Indian kitchens. This innovation fills a long-standing gap by offering Sambar powders that are not just convenient but also rich in authentic, home-made taste."
Dheeraj Jain, Director, added, "Indian cooking is deeply emotional and rooted in memories. With these two distinctive Sambar Masalas, our goal was to bring back the traditional flavours that remind you of your mother's or grandmother's kitchen. We're proud to offer a product that truly celebrates South Indian culinary heritage."
This launch further expands Kwality Foods' regional spice and instant mix portfolio, following the successful introduction of beloved products like Rava Idli Mix, Puliyogare Mix, Bisibelebath, Vangi Bath, Sambar Powder, and Rasam Powder.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Value Chain
21 minutes ago
- Fashion Value Chain
Butterfly Unveils New Identity Rooted in Change & Selfhood
Butterfly, one of India's most trusted names in kitchen appliances, has unveiled a powerful new brand identity that repositions it as a voice for individuality and transformation. Embracing the idea that change is constant while authenticity is timeless, Butterfly's new visual and strategic direction is inspired by the fingerprint—now integrated into the wings of its iconic logo. This evolution comes with a deeper purpose: to reflect the dynamic spirit of the 'zillenial' consumer—those who thrive on growth and change without compromising on self-expression. More than age or geography, this attitude-based approach focuses on how people cook, think, and live authentically. Under its renewed purpose, Celebrating Change, Butterfly acknowledges the hybrid, tech-integrated lives of today's Indian households. Now a subsidiary of Crompton, the brand is evolving with smarter, more durable, and stylish products tailored to the modern lifestyle. Swetha Sagar, Chief Business Officer, stated, 'Our refreshed identity isn't just about how we look—it's about who we're for. We're honouring the millions of unique imprints that shape the Butterfly story every day—consumers, creators, and changemakers alike.' The new logo design—featuring fingerprint patterns within butterfly wings—symbolizes each individual's lasting mark, representing personal identity in motion. With upcoming upgrades across product categories like mixer grinders and cooktops, Butterfly reaffirms its commitment to intuitive design, long-lasting quality, and meaningful innovation. This rebrand is more than cosmetic—it's a cultural shift that invites every user to own their change and remain rooted in originality.
&w=3840&q=100)
Business Standard
23 minutes ago
- Business Standard
RBI's surplus fund withdrawal set to dampen money market sentiment
The Indian central bank's decision to withdraw surplus liquidity from the banking system just weeks after a large rate cut and cash boosting measures has prompted an uptick in money market rates which may continue in the coming days, traders said. The Reserve Bank of India will conduct a seven-day variable rate reverse repo (VRRR), for Rs 1 trillion ($11.64 billion) on Friday, its first such operation since November-end. Why it's important Conducting VRRRs shows the RBI's discomfort with the overnight and treasury bill rates remaining below repo rate. These are expected to move towards the repo rate as the RBI continues such operations, potentially for shorter tenors. This would increase the short-term cost of funding for banks, and undo some of the benefits of the rate cut, analysts said. Weighted average call rate, which is the RBI's operative rate, has remained near the Standing Deposit Facility (SDF) rate, for the past few weeks. Context Earlier this month, Reuters reported that the RBI could start conducting VRRRs to pump out surplus as and when required. Liquidity has averaged at around Rs 2.76 trillion on a daily basis in June, higher than 1 per cent of banking deposits. The RBI is looking at surplus of around 1 per cent, Governor had said. Last week, Reuters reported that RBI sought feedback on aligning call rate more closely with repo rate. Key Quotes Money market rates are likely to get impacted with treasury bill yields moving up by 5-10 bps, said Alok Singh, group head of treasury at CSB Bank. A suitably sized daily VRRR could have been more efficient to pull up the overnight policy rates quickly, said Abhishek Upadhyay, senior economist at ICICI Securities Primary Dealership. "The focus now will be on whether RBI proactively moves to shorter tenor VRRRs, if tendering in 7-day auction is not very strong," he added.
&w=3840&q=100)
Business Standard
23 minutes ago
- Business Standard
BTA likely to reduce India's goods trade surplus with US, says Crisil
The imminent bilateral trade agreements (BTA) with the US is likely to reduce India's goods trade surplus with that country, according to a research report by Crisil. During the financial year 2024-25, India's trade surplus with the US stood at $41.18 billion, according to data of the Indian government. The report said after completion of trade pact, India will be able to import more energy, certain agriculture products and defence equipment among others. Although the US is India's largest export partner, there is scope to increase exports further in areas like smartphones, pharmaceutical products and labour-intensive exports such as textiles, gems and jewellery, the report said. The US announced reciprocal tariffs on India and a host of other nations in April 2025, and then paused the increase for 90 days from April 10 to negotiate trade deals with these countries. As India negotiates a trade deal with the US in the form of BTA, the first tranche is expected to be completed by September this year. The report said that India should be prepared to see more imports from the US under BTA. This is because India's tariffs are much higher than the US and bringing these down would benefit the exporters in the US. India's exports, however, are unlikely to see a major spike because the focus of the US administration is to reduce the trade deficit with India and most of the top exports are already duty-free. The US is not only the world's largest economy, but also the world's largest importer, according to the report. (Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
