New York Post to Launch Sister Newspaper and Website in California
The California Post will be headquartered in Los Angeles and consist of a daily print edition and news website, along with video and audio pieces and a social media presence, and will cover a range of stories 'but from a distinctly Californian perspective.'
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Los Angeles Times
4 days ago
- Los Angeles Times
California's burger wars heat up as Habit Burger & Grill trolls In-N-Out with new billboard
Habit Burger & Grill has doubled down on its provocative marketing strategy, updating its billboard trolling of burger giant In-N-Out for a second consecutive year after once again beating the chain in a national ranking. Habit has updated its existing billboard near Los Angeles International Airport, directly across from an In-N-Out location on Sepulveda Boulevard, to reflect its rival's drop to fourth place in USA Today's 10 Best fast-food burger rankings. The same sign from last year has been recycled, with the '#2' crossed out in red and replaced with '#4.' The company — which took first place for the best fast-food burger (the Double Char) — also earned top rankings from USA Today for best fast casual restaurant and best fast-food side dish for its tempura green beans. 'We congratulated In-N-Out on being #2 last year with a billboard,' Jack Hinchliffe, chief marketing officer at Habit, said in a press release. 'This year, we were going to send a gift but couldn't afford the postage to Tennessee, so we saved a few bucks and reused the same billboard. We just had to swap out the 2 for a 4.' The Tennessee reference is a pointed jab at In-N-Out's eastward expansion. In January 2023, the company announced plans to establish an Eastern territory office in Franklin, Tenn., by 2026. Last month, billionaire owner and Chief Executive Lynsi Snyder announced on a conservative podcast that she is personally leaving California for Tennessee. 'There's a lot of great things about California, but raising a family is not easy here. Doing business is not easy here,' Snyder said during her appearance on a conservative podcast. She specifically cited COVID-19 pandemic-era restrictions as particularly challenging for business operations. Snyder's departure represents a seismic shift for the leader of a brand that has been a pillar of California fast-food culture for more than 75 years. The move places In-N-Out among a growing list of major companies relocating from California, including electric car maker Tesla, financial services firm Charles Schwab, and oil giant Chevron, all citing regulatory challenges, operational costs and policy disagreements. The timing of Habit's latest marketing gambit coincides with In-N-Out's continued decline in the annual USA Today rankings. In-N-Out ranked sixth in 2023, second in 2024, and fourth this year. USA Today's 10 Best contests rely on expert panels to select nominees, followed by public voting to determine winners. While not scientific, the rankings have gained attention among consumers. The billboard campaign represents an asymmetric marketing battle between two companies of vastly different sizes. In-N-Out operates more than 400 locations across eight states, while Habit has more than 385 restaurants across 14 states and international markets since opening its first location in Santa Barbara in 1969. 'We were born in Santa Barbara in 1969, remain proudly Californian and we're not going anywhere,' Hinchliffe said. Both chains maintain their headquarters in Irvine, located about seven miles apart, though In-N-Out plans to consolidate its California operations in Baldwin Park, where Harry Snyder, Lynsi Snyder's grandfather, co-founded the company in 1948. The In-N-Out billboard is part of a broader campaign by Habit targeting multiple competitors. The company has deployed mobile billboards to locations near other chains that made the USA Today rankings, including Chipotle, Five Guys, Shake Shack and Panera Bread, offering congratulatory messages on their lower rankings. In-N-Out did not respond to a request for comment.
San Francisco Chronicle
08-08-2025
- San Francisco Chronicle
Former Oakland Mayor Libby Schaaf ends bid for state treasurer after Kounalakis enters race
Former Oakland Mayor Libby Schaaf ended her campaign Friday to become state treasurer and endorsed Lt. Gov. Eleni Kounalakis for the role. Kounalakis announced early Friday that she had dropped out of the race for governor to instead seek the treasurer's seat. Schaaf, who led Oakland from 2015 to 2023, was the first candidate to announce a bid to succeed the current treasurer, Fiona Ma, in January 2024. At the time, she said she planned to enhance public infrastructure and strengthen educational opportunities while tackling the state's housing and climate crisis. 'It has been a privilege to share my vision for using the Treasurer's financing powers to tackle our urgent housing and climate crises, and the potential for the Treasurer's early wealth-building programs to provide every Californian child with an opportunity-rich future,' Schaaf said on social media platform X. 'I believe Lieutenant Governor Kounalakis shares this vision.' Kounalakis and Schaaf are both clients of Bearstar Strategies, a powerhouse political firm led by veteran strategists Ace Smith and Sean Clegg, according to campaign finance records. Kounalakis' move into the race put Schaaf at an enormous financial disadvantage. The lieutenant governor has amassed $4.6 million, compared with Schaaf's $427,000, financial disclosures show. Since she left office in January 2023 after being termed out, Schaaf has worked as a program adviser for the Abundance Network, a nonprofit promoting progressive policies. She is also a faculty member at UC Berkeley.
The Hill
08-08-2025
- The Hill
Trump slams WSJ amid Epstein lawsuit, claiming it's ‘China centric'
President Trump on Thursday slammed The Wall Street Journal's editorial board for routinely criticizing his trade policy with 'China-centric' rhetoric. 'The reason that The Wall Street Journal Editorial Board is always negative on 'TRUMP,' and the Hundreds of Billions of Dollars we're bringing into our Country through Tariffs, numbers that the U.S.A. has never seen before, is because they are China centric or, at a minimum, Globalists, and they would rather see China and the World, for reasons unknown, 'WIN, BABY, WIN,'' the president wrote in a Truth Social post. 'If the United States were not able to charge Tariffs to other Countries, it would be Economically defenseless and, of no further force or effect,' he added. In recent months, the Journal's editorial board has published a series of op-eds critiquing the president's fluctuating trade rates while alleging measures that violate federal law. 'He's treating the North American economy as a personal plaything, as markets gyrate with each presidential whim,' the board wrote in March. 'It's doubtful Mr. Trump even has the power to impose these tariffs, and we hope his afflatus gets a legal challenge.' Months later, the outlet published an article detailing a birthday letter allegedly signed by the president and sent to convicted sex offender Jeffrey Epstein. Trump denied the correspondence and responded with a lawsuit naming Rupert Murdoch, the Journal and NewsCorp, accusing the paper of relying on 'sources that don't even exist.' As the legal battle plays out in court, the president has continued to reject disapproval from the conservative outlet. 'The only thing that can destroy our Country are Crooked, Radical Left Judges, of which there are many!' Trump wrote on Thursday.
